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Drawing upon the labour-augmented K+S Agent-Based Model (ABM), this paper develops a two-country North-South ABM wherein the leader and the laggard country interact through the international trade of machines. The model aims to address sources of asymmetries and possible converge patterns between two economies belonging to a currency union, that are initially differentiated only in terms of the education level they are able to ensure. Education is modeled as a macro-level public policy differently targeting three levels, that is primary, secondary and tertiary. After being educated, when workers enter the labour force, they face a segmented labour market, divided into three types of qualifications and resulting functions deployed inside firms, i.e. basic, medium and advanced occupations. The three markets are heterogeneous in terms of both requested education level and minimum offered wage. We experiment with different education and trade settings. Ultimately, we are interested in understanding the coupling effects of asymmetries in education, which reverberate in segmented labour markets and differentiated growth patterns. Notably, our focus on capital-goods trade, rather than on consumption goods, allows us to investigate a direct link between productive capabilities in complex products and country growth prospects. [ABSTRACT FROM AUTHOR]

This paper demonstrates the importance and role of authentic assessments, that replicate industry practice, within Higher Education marketing programmes. We answer the call from employers, that students need to gain much-needed employability skills, and we illustrate how such assessments can be created to enable the development of employability skills. We provide an overview of four case studies, to illustrate different forms of authentic assessments, the theory which was used to underpin the designs, the skills developed during the assessments, and the outcomes of the assessments. As we emerge from the COVID-19 pandemic, which forced a move to online assessments, it is timely that we reflect on the value of authentic assessments and adjust our practice. [ABSTRACT FROM AUTHOR]

To educate capable and literate citizens in the current digital age, high adequacy in all facets of education is required. One could argue that innovation necessitates educational needs and specific knowledge including general literacy for a more profiled human activity towards new emerging technological, digital and social standards. The way that teaching and learning are traditionally understood in relation to the idea of literacy is affected by this shift. The traditional conception of teaching and learning with regard to the idea of literacy is impacted by this remodeling as well. It becomes clear in this case that financial literacy, digital literacy, or economic literacy cannot be regarded as the only, best, or most appropriate kind. With respect to the concept of literacy in marketing, the current study explores the educational requirements that stem from the broader definition of literacy. Utilizing a state-of-the-art approach and a mixed methodology, the authors explore the needs for specific literacies in marketing and search for a new model for their application in marketing itself. The focus is on how the students feel about needing a particular kind of literacy. Certain aspects of the literacies set and their requirements within the context of higher education institutions are related, according to the findings of a questionnaire survey. This study's discussion attests to the intricacy and dynamic nature of education at the tertiary level and reveals the concept of literacy in its widest sense. [ABSTRACT FROM AUTHOR]

Copyright of Doxa Comunicación is the property of Fundacion Universitaria San Pablo - CEU and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Copyright of Recherche et Applications en Marketing (Sage Publications Inc.) is the property of Sage Publications Inc. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The rapid adoption and evolution of generative artificial intelligence (AI) tools like ChatGPT and Gemini have impacted marketing education and practice. This paper introduces a prompt engineering assignment that utilizes generative AI to build critical thinking skills through the development of keyword research strategies, customer profiles, and presentation outlines. Using insights from students, educators, and marketers, the assignment is refined to include (a) reflections about the learning and application of the generative AI tools and (b) evaluations about the accuracy and potential for bias in the generated output. The assignment tasks align with marketing practice, and guidance is provided on how to adapt and update the assignment. [ABSTRACT FROM AUTHOR]

Gamification has emerged as a powerful tool in education, especially in disciplines like marketing, where practical application of knowledge is essential. This article presents the results of a study comparing gamified learning and traditional lecture-based methods in teaching consumer behavior. The game, titled 'Snack Shopper’s Dilemma,' focused on simulating a retail environment where students made strategic marketing decisions for an FMCG snack products. Two groups of students participated in the study—one using the game-based approach and the other following traditional learning methods. The study found that gamified learning increased engagement, improved comprehension, and offered a more enjoyable experience, ultimately leading to better learning outcomes and practical skills application. [ABSTRACT FROM AUTHOR]

This manuscript examines the adaptation and integration of intergenerational learning to create an inclusive marketing education environment. The development of innovative course designs to promote intergenerational learning and age-friendly curricula is an opportunity for educational institutions, given a demographic shift in many parts of the world. An innovative course design is featured that addresses a gap in marketing education literature regarding intergenerational classrooms, aligning with AACSB's societal impact objectives and the UN Sustainable Development Goal #4 – to promote inclusive education and lifelong learning opportunities for all. Guided by the contact hypothesis, we discuss a modular approach to intergenerational classrooms that promises to break down barriers for older adult learners, increase the effectiveness of intergenerational learning, and benefit students of all ages. This manuscript features a three-week intergenerational module integrated into a semester-long (16-week) consumer behavior course consistent with experiential learning theory principles. We use this module to illustrate the potential of integrating intergenerational learning in marketing education and highlight the necessary conditions to adopt similar modules in other marketing classes. This approach fosters environments conducive to inclusivity and societal wellbeing. [ABSTRACT FROM AUTHOR]

At a time when national discourse in the USA centers the need for professionalization, regulation, and surveillance, this article emphasizes the ways in which neoliberal logics harm those working in early childhood education in the USA. While stakeholders at every level debate proposed solutions to the early childhood education crisis, largely related to furthering regulation, this article brings forward the voices of those doing the work and rejects the idea that neoliberal logics will lead us collectively away from a situation that they created. Guided by the tenets of critical qualitative inquiry, I use narrative inquiry to explore the stories of early childhood educators working in an underfunded, undervalued field. In this article, I highlight two resonant themes that spanned the participants' narratives, which are related to the impacts of scarcity and surveillance in early childhood education spaces. Based on my findings, I make the claim that early childhood education professionals are strained by increased regulation and surveillance amidst an already toxic prevalence of scarcity of various forms, and that shifts to further regulate the field should consider the voices of the people working in these spaces. [ABSTRACT FROM AUTHOR]

This article aims on analkysing the current educational environment in the field of economics and marketing in order to determine the influence of online education over the students educational experience in hybrid or online forms of education in comparison with physical education. The context of rapid conversion of the educational institutions educational systems based on physycal attendance to an online based approach due to the pandemic of 2020 was regarded as a prime factor of the analysis that was based on case studies research, reviewing data from universities such as Netaji Subhas University and Tamaulipas Mexic University in order to obtain a global perspective of the impact of the digitalization phenomena in education. The quantitative case studies chosen offer an accurate image of the reality the university sistems had to accommodate to in order to follow the process of education as well as the downsides and limitations of educational systems based on online interaction, showcasing the affinity of students towards more traditional methods of education. The technologies used in order to establish such educational systems were discussed, from hardware limitation to software key elements that made possible for students to attend online courses during the pandemic, leading for university to increase the number of online educational programs. [ABSTRACT FROM AUTHOR]

Flipped classes have been gaining in popularity in recent years, and yet only a handful of marketing education papers have examined flipped class methods. In a time when creative methods for engaging students online and in-person are critical, this study analyzes open-ended, qualitative student comments from a flipped class course to explore the benefits and drawbacks of this method. This paper will also examine the qualitative student feedback through the lens of adult learning theory (ALT) to see the ways in which student comments overlap with best practices in the adult learning field. Three sections of a business communication course were converted into a flipped class, and qualitative responses from 84 students were analyzed. This research will help fill a much-needed gap in the marketing education literature by providing key insights into flipped class approaches while also connecting them with ALTs, which have heretofore remained under-explored in marketing education. [ABSTRACT FROM AUTHOR]

Copyright of Hacettepe University Journal of Economics & Administrative Sciences / Hacettepe Üniversitesi Iktisadi ve Idari Bilimler Fakültesi Dergisi is the property of Hacettepe University, Faculty of Economic & Administrative Sciences and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Premier management institutes in India often lack the inclusion of issues that negatively impact marketing system outcomes and the appropriate pedagogical strategies in their marketing curricula, with some exceptions. In these institutes, students, a culturally homogenous group, are far removed from the life worlds of subsistence consumers and cannot relate to them, creating pedagogical challenges for instructors. To address this, we introduced 'autoethnography' complemented by research-based exercise of 'students graphies' as pedagogical strategy in our Rural and Inclusive Marketing (RIM) course. Autoethnography legitimizes personal experiences as a knowledge source. The course seeks to sensitize students toward subsistence consumers from rural India, who comprise 65% of the Indian population. We integrated the socio-culturally situated life experiences of both instructors and students as sites for knowledge creation. We propose this strategy as a macromarketing pedagogy to understand 'macro' wicked problems, such as poverty and inequality, through the 'micro' lens of the lives of subsistence consumers. Qualitative findings indicated increased awareness and sensitivity among students toward subsistence consumers and their issues. However, students also highlighted the subjectivity of individual life experiences as a limitation of this strategy. We finally offer ways in which autoethnography can be used as a pedagogical strategy to increase awareness about wicked problems and improve the outcomes of the marketing system. [ABSTRACT FROM AUTHOR]

Incorporating technology into the classroom to facilitate learning outcomes is essential to preparing the next generation of macromarketers given the pedagogical importance of multiliteracies and digital storytelling. StoryMaps was the platform for a semester-long project of a global business course in which students created and presented a digital story of how a chosen company should be resilient in the face of changing and interconnected macro factors, as well as the societal and sustainability implications of its decisions. The quantitative and qualitative findings of the student outcomes are reported, including their learning about the complexity of multiple stakeholders and ethics and sustainability in business. The implications for how technology can be used to incorporate macromarketing into the business classroom are discussed. [ABSTRACT FROM AUTHOR]

This article aims on analkysing the current educational environment in the field of economics and marketing in order to determine the influence of online education over the students educational experience in hybrid or online forms of education in comparison with physical education. The context of rapid conversion of the educational institutions educational systems based on physycal attendance to an online based approach due to the pandemic of 2020 was regarded as a prime factor of the analysis that was based on case studies research, reviewing data from universities such as Netaji Subhas University and Tamaulipas Mexic University in order to obtain a global perspective of the impact of the digitalization phenomena in education. The quantitative case studies chosen offer an accurate image of the reality the university sistems had to accommodate to in order to follow the process of education as well as the downsides and limitations of educational systems based on online interaction, showcasing the affinity of students towards more traditional methods of education. The technologies used in order to establish such educational systems were discussed, from hardware limitation to software key elements that made possible for students to attend online courses during the pandemic, leading for university to increase the number of online educational programs.

Students’ approaches to learning, including deep, surface, or strategic methods, significantly impact their academic success and skill development. This study investigates the transition in learning approach preferences among marketing majors, comparing junior-level students beginning their upper-division business coursework with senior-level students completing their marketing capstone course. Results show that use of the strategic approach prevails in both groups, with a notable increase in engagement with deep learning over time and a decrease in reliance on surface approaches. Additionally, gender differences reveal that females prefer the strategic approach more strongly, particularly in the capstone course. Of the three learning approaches, the use of the strategic approach relates most positively with academic achievement satisfaction and the acquisition of sought-after, generic skills. This exploratory research fills a gap in the marketing education literature by examining the transition in learning-approach preferences over time. It underscores the importance of promoting strategic learning behaviors in curriculum and course delivery. Implementing strategies to cultivate strategic learning will aid students in achieving their academic performance and skill development objectives. [ABSTRACT FROM AUTHOR]

To better understand the marketing education discipline, this research uses an eleven-year (2013–2023) systematic bibliographic content analysis of teaching and pedagogy paper topics that are part of the Society for Marketing Advances (SMA) Annual Conference Proceedings. Since many marketing educators present works in progress at conferences before submission to a journal, this analytical approach allows researchers to better understand what marketing academics believe are the most relevant topics over the past decade. Using a semi-automated content analysis of each proceeding focusing on marketing pedagogy topics, eight distinct marketing teaching topics were found. These eight topics and potential new, emerging topics are discussed. Implications for the marketing education field and areas for future pedagogy research are discussed. [ABSTRACT FROM AUTHOR]

The marketing industry is rapidly evolving, prompting educational programs to adapt and provide graduates with relevant skills and knowledge. This systematic literature review and bibliometric analysis (SLRBA) explores the incorporation of problem-based learning (PBL) in marketing education. PBL is a teaching approach that encourages students to solve real-world problems by integrating theory and practice, thereby improving their critical thinking and decision-making skills. Our review synthesizes data from 71 sources, detailing the definition of PBL, strategies for its implementation in marketing education, and the associated benefits and challenges. The findings show that PBL enhances student engagement, provides hands-on experience, and equips students for real-world marketing challenges. Effective strategies for PBL adoption include leveraging social media, serious games, E-learning, and feedback systems to facilitate active learning and student participation. However, PBL poses challenges, such as high resource requirements, student resistance, and concerns over information accuracy. This review underscores the importance of PBL in closing the gap between theoretical concepts and practical skills, helping marketing students better meet industry expectations. The paper concludes with suggestions for future research and best practices for integrating PBL in marketing education. [ABSTRACT FROM AUTHOR]

Copyright of Environmental & Social Management Journal / Revista de Gestão Social e Ambiental is the property of Environmental & Social Management Journal and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This article aims to present a critical analysis of Brazilian educational policies, addressing the transformations that have occurred in the educational system and the different resistances to the neoliberal model that has consolidated over recent decades. The analysis considers changes in educational policies from the 1980s to the present, a period during which education in Brazil has been progressively commodified, with school management increasingly guided by principles of efficiency and productivity. This process took place under the strong influence of neoliberal policies structured by countries such as the United States and the United Kingdom, which introduced a technocratic view of school administration and reduced the role of education to a market logic, often disregarding local specificities and needs. In contrast to this model, various forms of resistance have emerged, advocating for a more liberating and dialogical education inspired by Paulo Freire's ideas, which emphasize the active participation of communities in the educational process. A significant example of these resistances is the Landless Workers' Movement (MST), which develops educational practices specifically for rural communities, proposing an education that considers local realities and promotes social emancipation, in contrast to the technocratic and standardized approach imposed by neoliberalism. [ABSTRACT FROM AUTHOR]

Copyright of International Journal of Educational Research (22196064) is the property of Association of Arab Universities and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The intensity of between-school pupil mobility in Flemish regular primary education is measured for the first time, using enumerative data about a birth cohort. Given the lack of internationally established measures, several indicators representing the system's, the pupil's, and the school's point of view are introduced. It turns out that the level of mobility is significant, as compared to other atypical events in pupils' trajectories. The consequent importance of mobility as a nuisance factor in education research is discussed. The under-researched issue of school definitions is shown to have an impact on mobility measurement in Flanders and is discussed from the wider perspective of effectiveness research. Directions for future research about between-school pupil mobility are set out. [ABSTRACT FROM AUTHOR]

Definition: "Brand" is a term relating to organizational activities designed to synthesize and manage various complementary elements, such as visual identity, online presence, and reputation, in order to create a tangible sense of value to which people can make emotional attachments. "Higher education" refers to universities and other similar organizations that offer qualifications at degree level and above, and it represents the upper-most level of formal education in most countries. "Students" in this context are individuals attending university to study degree-level qualifications at bachelor's, master's, and doctorate levels. [ABSTRACT FROM AUTHOR]

We examine a bottom‐up approach to consumer and marketing education for subsistence consumers, that is, those with low income and relatively lower literacy levels. They face a variety of cognitive and other constraints, with difficulty in abstract thinking being a central issue that is critical for effective decision‐making. We study the impact of marketplace literacy education, with its unique bottom‐up approach, on abstract thinking in the consumer domain. We test the effectiveness of a bottom‐up educational approach, which covers concrete examples before abstract concepts, compared to the reverse sequence of a top‐down approach. We find that the bottom‐up approach in marketplace literacy education leads to more abstract thinking in the consumer domain compared to a top‐down approach. We discuss the implications of this research for consumer affairs. [ABSTRACT FROM AUTHOR]

We propose a methodology to map structural reforms from granular data to an aggregate model, exploring their transmission mechanisms and their macroeconomic and social impacts. The study focuses on the rich case of the reforms associated with the Italian Recovery and Resilience Plan. We document a significant potential impact on medium- and long-term GDP and find that the labour market and education measures are the main drivers of the impact on GDP and employment. We also examine the distributional impact of the reforms on the functional income distribution. [ABSTRACT FROM AUTHOR]

Using unique data from Pakistan, we estimate a model of demand for differentiated products in 112 rural education markets with significant choice among public and private schools. Families are willing to pay substantially for reductions in distance to school, but, in contrast, price elasticities are low. Using the demand estimates, we show that the existence of a low-fee private school market is of great value for households in our sample, reaching 2% to 7% of annual per capita expenditure for those choosing private schools. [ABSTRACT FROM AUTHOR]

This research paper explored the consumption of social media communication among prospective management students. In this study, a qualitative approach is followed and in-depth interviews with 35 prospective management students were conducted using purposive sampling. Data was collected from two major educational hubs in eastern India namely Kolkata and Bhubaneswar states in the eastern region of India. The responses were transcribed using Microsoft Otero.ai software and analysed using the qualitative tool NVivo 11 plus. A thematic analysis approach has been adopted to identify the various dimensions of social media consumption among prospective students. The findings reveal that prospective students consume social media tools for collecting academic and admission-related information, collecting reviews and recommendations, awareness about the college brand, searching for job and internship openings, learning and knowledge sharing and networking with alumni. [ABSTRACT FROM AUTHOR]

Copyright of Çankırı Karatekin University Journal of the Faculty of Economics & Administrative Sciences is the property of Cankiri Karatekin University, Faculty of Economics & Administrative Sciences and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

This article is about the life journeys and influential contributions of six marketing visionaries: Wroe Alderson, Robert Bartels, Philip Kotler, Michael Baker, Jagdish Sheth, and Shelby Hunt. Drawing from a range of sources including research journals, biographies, autobiographies, popular press articles, personal websites, and curriculum vitae, the study examines: 1) Personal Life, 2) Education and Career, and 3) Key Contributions to Academia and Society. This exploration informs how the visionaries have shaped the field of marketing, each leaving a distinct legacy that continues to influence contemporary marketing practices. By presenting a multifaceted understanding of their life journeys and contributions, this article serves as an invaluable resource to comprehend the human beings behind the research that may have shaped their influential contributions to the marketing discipline. [ABSTRACT FROM AUTHOR]

This article provides an in-depth analysis of the evolving landscape of business and marketing education, accentuated by technological advancements, globalization, and the emergence of digital competitors. I underscore the challenges confronting traditional educational institutions arising from tech giants like Google and innovative e-learning platforms such as Udemy. The exacerbation of these issues in the post-pandemic environment is marked by escalating mental health concerns, a deficiency in practical skills acquisition, shifting student preferences, and debates surrounding the value proposition of college tuitions and business qualifications. Despite efforts to integrate immersive technologies and experiential learning strategies, a noticeable absence of pragmatic skills and learner-centric pedagogies persists within higher education paradigms. I introduce MECCDAL—a holistic, execution-oriented seven-pillar framework tailored to navigate contemporary challenges within an AI-infused, mental wellness-aware post-pandemic context. MECCDAL is an acronym derived from Latin terminologies: M ens (mind), E xecutio (execution), C or (heart), C orpus (body), D igitus (digital), A nima (soul), and L ingua (language). Through a detailed case study conducted at the American Institute of Business Experience Design, I illustrate MECCDAL's efficacy in augmenting business and marketing educational delivery mechanisms while fostering both collective and individual well-being alongside enhanced innovation and implementation competencies among students. [ABSTRACT FROM AUTHOR]

Purpose – Given the pressing global challenges underpinning the United Nations’ Sustainable Development Goals, marketing managers can no longer focus only on purely economic outcomes but must simultaneously respond to social and environmental concerns. This requires the teaching of new competencies in marketing education, as also reflected in today’s accreditation requirements for business schools. Therefore, this paper aims to explore how current research into marketing education incorporates sustainable development. Design/methodology/approach – Through a bibliometric literature review – examining 71 publications using the bibliographic coupling method – the current research front in marketing education is analysed. Findings – This paper identifies seven trending topics in marketing education research that both highlight a currently prevalent sustainability gap in marketing education research and – when combined into a framework – help marketing education researchers and educators to address this gap. Originality/value – This paper extends the already established concept of education for sustainable development to include the concept of marketing education for sustainable development (MESD) for the first time. The MESD framework combines its raison d’être with guidance on how sustainable development should be taught and what the learning objectives should be for future marketing managers. Propósito – Dados los apremiantes retos mundiales que sustentan los Objetivos de Desarrollo Sostenible (ODS) de las Naciones Unidas, los directores de marketing ya no pueden centrarse únicamente en los resultados puramente económicos, sino que deben responder simultáneamente a las preocupaciones sociales y medioambientales. Esto requiere la enseñanza de nuevas competencias en la educación de marketing, como también se refleja en los requisitos de acreditación actuales para las escuelas de negocios. Por lo tanto, este documento explorará cómo la investigación actual sobre la educación en marketing incorpora el desarrollo sostenible. Metodología – A través de una revisión bibliométrica de la literatura -examinando 71 publicaciones mediante el método de acoplamiento bibliográfico- se analiza el frente actual de la investigación en educación en marketing. Resultados – En este artículo se identifican siete temas de tendencia en la investigación sobre educación en marketing que ponen de manifiesto una laguna en materia de sostenibilidad que prevalece actualmente en la investigación sobre educación en marketing y que, combinados en un marco, ayudan a los investigadores y educadores en educación en marketing a abordar esta laguna. Originalidad – Este artículo amplía el concepto ya establecido de Educación para el Desarrollo Sostenible (EDS) para incluir por primera vez el concepto de Educación en Marketing para el Desarrollo Sostenible (EMDS). El marco EMDS combina su razón de ser con orientaciones sobre cómo debe enseñarse el desarrollo sostenible y cuáles deben ser los objetivos de aprendizaje para los futuros directores de marketing. 目的 – 鉴于联合国可持续发展目标（SDG）所依据的紧迫的全球挑战, 营销经理不能再只关注纯粹的经济成果, 而必须同时应对社会和环境问题。这就要求在营销教育中教授新的能力, 这也反映在当今商学院的认证要求中。因此, 本文将探讨目前对市场营销教育的研究是如何纳入可持续发展的。 方法 – 通过文献计量学文献综述–使用文献耦合法对71份出版物进行研究–分析了当前市场营销教育的研究前沿。 研究结果 – 本文确定了营销教育研究中的七个趋势性课题, 这些课题既突出了当前营销教育研究中普遍存在的可持续发展差距, 又–当结合成一个框架–帮助营销教育研究者和教育者解决这一差距。 原创性 – 本文扩展了已经建立的可持续发展教育（ESD）的概念, 首次将可持续发展的营销教育（MESD）的概念纳入其中。MESD框架将其存在的理由与指导如何教授可持续发展以及未来营销经理的学习目标相结合。

In this commentary, I use selected autoethnographic passages from my life in teaching to reflect on what, if anything, the designation of 'critical' might mean in my own practice of marketing education. I draw selectively on some ideas from educational and critical theory, particularly the notion of interpellation as applied to marketing academics, to reach the conclusion that my personal idea of critical marketing pedagogy is probably closer to the notion of classroom education as a subversive practice than it is to any neo-Marxist versions of liberatory pedagogy. Ernest Hemingway suggested that the primary virtue of a writer's education ought to be the refinement of the students' ability to detect crap. By nurturing the fundamental transferable life-skill of crap detection, I like to think that marketing can fulfil a worthwhile pedagogic role alongside the other subjects in a liberal intellectual university curriculum. [ABSTRACT FROM AUTHOR]

We introduce a feminist pedagogical approach to marketing education through designing gender transformative advertising pedagogy, to promote diversity, ethics and gender justice in the classroom towards developing more inclusive industry practice and cultures. We detail how this was implemented through feminist praxis and a problem-based learning assessment task. Our analysis highlights that the feminist classroom raises consciousness of sexist advertising which can awaken students to unconscious gender biases. Further, we demonstrate how gender transformative advertising pedagogy encourages students to confront representational conventions of gender, with students aiming to portray diverse subjectivities yet struggling to transform femininity and relying on more 'palatable' forms of masculinity. Finally, we make the case for the marketing classroom as a site for gender justice, where through incremental action students come to link gendered structures with marketing practices and become equipped to act as agents of feminist change in and beyond the classroom. [ABSTRACT FROM AUTHOR]

This paper explores the potential of Slam poetry to serve as a transformative and emancipatory pedagogic tool for marketing education. An under-researched style of poetry within the field of marketing pedagogy, Slam's ability to foster compassionate criticality through the creative presentation of subjective voices feeds into the broader business school agendas of responsible management education and decolonisation. Through situating the audience, Slam poetry offers a resonant method to harness critical reflexivity away from the traditional conventions of academic expression. Extending extant research on the role of poetry, the paper argues that the efficacy of Slam poetry through meaningful, accessible dialogue rooted in the vernacular becomes an important dialogical encounter for individuals to understand other subject positions. Through the application of Slam as an emancipatory tool, individuals are afforded intellectual freedoms as critically reflexive citizens engaged in the serious business of emotion. [ABSTRACT FROM AUTHOR]

This study presents the findings of a pedagogical case study examining a framework for developing innovative theory in postgraduate marketing education. The article describes a theory-building framework introduced to a postgraduate marketing course in order to enable students to examine, collaboratively and critically, a number of apparent paradoxes within contemporary commercial promotion and consumer behaviour. The article examines the pedagogical context for the framework, invoking the recently published account of Mark Fisher's 'exit' pedagogy. The article focuses on the example of a case study of student-led theory development, tracing a series of stages to examine and explain promotional practices. Features such as critical reasoning, deliberation, synthesis and consensus building are exhibited through the stages of theory building. The approach ultimately contributes to developing an innovative approach to teaching theory through a framework that empowers theory development. [ABSTRACT FROM AUTHOR]

Current research on the in-class discursive realities in English as a Medium of Instruction (EMI) classrooms has been mostly restricted to whole class scenarios, whereas student-student interactive discourse in task-based activities is largely ignored. This study explores peer interactions among university students in an EMI marketing course in China, specifically focusing on repair practices. The data mainly comprised transcribed recordings of 26 peer interactions during two types of tasks, i.e. topic discussions and simulations. Findings reveal that the task type plays an important role in how various trouble sources are addressed. In both task types, there is a dominance of factual repairables, which are addressed through various collaboratively constructed repair trajectories. However, the relatively informal yet concept-related topic discussions elicit more frequent repair in general and linguistic-form related repair in particular than the relatively formal but hands-on natured simulations, though the latter type of task leads to more procedural and processing-related repairs. Implications are discussed regarding the importance of raising teachers' awareness that different activities hold different language and content learning opportunities in peer interactions in EMI classes. [ABSTRACT FROM AUTHOR]

To prepare students for multicultural environments and understand consumers from different backgrounds, marketing educators must incorporate diversity into their curricula and recognise the importance of decolonisation by considering First Nations' perspectives to promote reconciliation and better outcomes. This paper reports on a novel approach of students working directly with First Nations businesspeople to gain an applied understanding of Indigenous cultural learning. The study examines the influence of this approach on students' learning and cultural understanding, as well as how the teaching approach and authentic assessment design within the unit improve the confidence of students to apply these learnings and engage in culturally informed practices, both presently and in their future careers. Through embracing an applied learning experience and critical self-reflexivity, students gained a greater appreciation and respect for First Nations peoples resulting in a transformational shift in their attitudes, leading to greater empowerment, respect, competence and confidence in their cultural awareness to work with First Nations. The paper fills a gap in the literature by highlighting a teaching and learning approach that engages and builds students' Indigenous cultural competencies within the marketing discipline through a strength-based approach, thus promoting cultural sensitivity and effective communication with diverse populations. [ABSTRACT FROM AUTHOR]

This document, titled "Embedding the United Nations Sustainable Development Goals (SDGs) in Marketing Education," discusses the increasing calls for the marketing discipline to engage with the UN SDGs. The article argues that marketing should create value for all stakeholders, including the community and the environment. It highlights the importance of marketing educators incorporating the SDGs into their curricula and provides examples of how this can be done. The document also presents several articles that explore different approaches to embedding the SDGs in marketing education. Overall, the authors emphasize the need for marketing practitioners and educators to proactively engage with the SDGs to address global challenges. [Extracted from the article]

This study analyzes the effectiveness of two low-cost and easy-to-implement activities (a brief talk and a case discussion) in engendering interest and awareness toward climate action in a typical Principles of Marketing course. Our findings indicate that, consistent with existing research, women are more likely to be concerned about climate change and more willing to contribute to its mitigation. We found that the talk alone had limited effects, only increasing the likelihood of students reporting the importance of climate change education in their business degree and marketing classes. However, the combined approach of talk and case discussion had a more far-reaching impact, as students reported, for example, a higher willingness to donate, volunteer, and change behavior. These results suggest that even a limited and easily applied intervention can have positive effects on the achievement of Sustainable Development Goal (SDG) 13. [ABSTRACT FROM AUTHOR]

The 21st century's growing societal and environmental challenges are ubiquitous. The combination of knowledge, values, mindsets, and abilities needed to address these challenges requires educating society about the simultaneous pursuit of economic, environmental, and social goals as advocated by the United Nations' (UN) Sustainable Development Goals (SDGs). This research aims to review the academic literature on how Higher Education Institutions incorporate the SDGs into the marketing curriculum. In this regard, the expected outcome is to assist marketing academics in developing a curriculum aligned with the SDGs. An integrative literature review including 40 articles led to three core themes: Integration, Transformation, and Leadership. Building on these themes, the article contributes to marketing education through the 3Es framework (Engage, Expand, Enact) for embedding the SDGs in the marketing curriculum: "Engage" integrates sustainability knowledge into the existing marketing curriculum by fostering debates and reflection around the SDGs. "Expand" transforms values and attitudes among marketing students and staff using transformative and experiential pedagogical tools. This leads to "Enact" with leadership and partnerships within and outside the university, which leads to collaborative actions aligned with the SDGs. [ABSTRACT FROM AUTHOR]

This paper discusses the creation and implementation of an experiential learning assignment focused on the United Nation's Sustainable Development Goal (SDG) 12, which aims to ensure sustainable consumption and production patterns. Using a grounded theory approach that combines analyzing 90 senior-level marketing students' reflective essays alongside 63 pre- and post-assignment survey responses, we develop the "RESCUER" framework which combines active and passive learning elements. We demonstrate how active learning layered on top of passive methods can be an effective means to generate more responsible consumer behaviors within a complex food supply system. Students begin with passive learning components in the form of readings and lectures (labeled R esources), before E ngaging with mindfulness in an active learning activity that involves the selection, purchase, and preparation of perishable food for a salad. The framework also includes the important effects of S ocial influence and its role in how C ognizance and U nderlying problem salience are generated. Finally included are factors that E xpedite the process of generating cognizance and problem salience such as the ready availability of relevant facilities (e.g., the existence of a garbage sorting system), which can enable more R esponsible consumer behaviors. [ABSTRACT FROM AUTHOR]

The role and importance of sustainability are increasing multi-fold, and responsible organizations across the globe are aligning with the United Nations (UN) Sustainable Development Goals (SDGs). Integrating the UN SDGs into marketing education, especially curriculum, has received scant attention in the marketing education literature, even though 880 business schools have become Principles for Responsible Management Education (PRME) signatories. This exploratory study attempts to address the gap. It describes an instructor's attempt to integrate two SDGs, 8 and 12, into a marketing elective course, BoP & Rural Markets, using an experiential rural market project. The students were asked to use the lens of SDG 8 and 12 to understand the rural marketplace and its stakeholders during their field visit. This article describes the rural market project, spread across four experiential learning stages, and assesses its impact on sensitizing the students about SDGs. The whole experience, with its challenges and potential areas for improvement, is shared, and some lessons for marketing educators are identified. Finally, this article highlights some limitations of the approach and pinpoints directions for future work. In sum, this experiential project, a unique pedagogical intervention, helped increase the participants' awareness and encouraged them to come up with possible recommendations for the issues around the two SDGs. [ABSTRACT FROM AUTHOR]