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The article is devoted to the problem of improving the efficiency of state mechanisms of tourism development. The article analyzes the trends in the development of small and medium-sized enterprises in the tourism industry, since these enterprises form the economic base of this industry. As a result of the analysis, the main approaches to the formation of the system of public administration mechanisms in tourism sector were identified and the system of marketing communications for the development of small and medium entrepreneurship was analyzed. The results of the analysis of domestic and foreign experience have shown that approaches to the formation of marketing communications at the state level differ significantly. The paper provides general recommendations for the establishment of the system of marketing communications of small and medium-sized enterprises in the tourism industry at the state level, as well as mechanisms for analyzing its efficiency by building an economic-mathematical model for forecasting optimistic, realistic and pessimistic scenarios.

The article is aimed at researching in depth the scientific-theoretical bases of financial regulation and developing scientific and methodical recommendations on improving the efficiency of the mechanism for financial regulation of the media corporations development in Ukraine. Results of the research prove that Ukrainian mass media for development according to European standards require: growth of the advertising market, attraction of investments, ensuring the transparency of financing, increase of professionalism of journalists, increase of the cultural level of consumers, development of democracy and freedom of speech, independence from oligarchs, countering corruption, reduction of interference from the State, increase of the State financing. Further research on the mechanisms for regulation of television and radio broadcasting is primarily related to qualitative changes in the development of this economy sector: convergence of the means of communication and globalization of information space. This will require a serious reform of the systems and mechanisms of the State regulation of television and radio broadcasting, telecommunications, intellectual property protection, public morality, information security, etc.

The article is devoted to the problem of improving the efficiency of state mechanisms of tourism development. The article analyzes the trends in the development of small and medium-sized enterprises in the tourism industry, since these enterprises form the economic base of this industry. As a result of the analysis, the main approaches to the formation of the system of public administration mechanisms in tourism sector were identified and the system of marketing communications for the development of small and medium entrepreneurship was analyzed. The results of the analysis of domestic and foreign experience have shown that approaches to the formation of marketing communications at the state level differ significantly. The paper provides general recommendations for the establishment of the system of marketing communications of small and medium-sized enterprises in the tourism industry at the state level, as well as mechanisms for analyzing its efficiency by building an economic-mathematical model for forecasting optimistic, realistic and pessimistic scenarios. [ABSTRACT FROM AUTHOR]