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Your search keyword '"Toys -- Advertising"' showing total 2 results
Start Over Descriptor "Toys -- Advertising" Publication Year Range Last 10 years
2 results on '"Toys -- Advertising"'

1. Etch A Sketch: THE IMAGINATION-DRIVEN TOY IS A NO-BRAINER SUCCESS STORY

Author

Stanley, T.L.

Subjects
Spin Master Toys -- Advertising, Toys -- Advertising, Toy industry -- Advertising, Global strategy (Marketing), Marketing, Advertising, marketing and public relations, Business, general, Etch A Sketch (Toy) -- Advertising
Abstract

During a recent phone interview, Arlene Biran created a respectable-looking Labrador retriever on the Etch A Sketch. 'If you practice, you will get better,' she said. 'And it makes you [...]

Published
2019

2. Classic Ad Review; THE BARBIE MYSTIQUE

Author

Lippert, Barbara

Subjects
Toy industry -- Advertising, Toys -- Advertising, Mattel Inc. -- Advertising
Abstract

Byline: Barbara Lippert In the 1959 TV spot introducing Mattel's Barbie, the doll is at the top of a staircase, as if to be worshiped like a religious figure, and [...]

Published
2018

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