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Your search keyword '"Tervonen, Pekka"' showing total 13 results
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13 results on '"Tervonen, Pekka"'

2. Critical factors of CRM implementation in a higher education institution

Author

Lakkala, Samuel, Lakkala, Paulus, Tervonen, Pekka, and Haapasalo, Harri

Abstract

In an era marked by intense competition for students, partnerships and funding, Higher Education Institutions (HEIs) are increasingly turning to Customer Relationship Management (CRM) systems and customer-oriented strategies traditionally employed by the business sector. This shift underscores the critical need to understand the factors that underpin successful CRM implementation within the academic context. Focusing on a Finnish university as a case study, this research explores the essential elements that contribute to the effective adoption and utilisation of CRM systems in HEIs. Through a comprehensive theoretical review and qualitative interviews with key stakeholders, the study unveils that the cornerstone of successful CRM implementation lies in management support and commitment, personnel and organisational culture, the introduction of new processes and practices tailored to educational settings and measurement and usage monitoring. These findings not only shed light on the specific dynamics of CRM in higher education but also offer a foundation for HEIs to refine their CRM strategies in alignment with their unique goals and challenges. By delineating these critical success factors, the study contributes to the broader discourse on enhancing institutional competitiveness and stakeholder engagement in the academic sector.

Published
2025
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6. The blue bioeconomy - the creation of a healthy fish farming business ecosystem.

Author

Leppänen, Tero, Lind, Vesa, Longi, Henna, Haapasalo, Harri, and Tervonen, Pekka

Subjects
BUSINESS ecosystems, SUSTAINABLE development, FISH farming, BUSINESS networks, CIRCULAR economy, ECOSYSTEMS
Abstract

Customers' expectations for speed, reliability and convenience are growing relentlessly. Therefore, companies need to distance themselves from traditional supply chain thinking and instead consider value nets, value networks and business ecosystems composed of several companies and multiple interlinked value chains. In this study, the concept of business ecosystems and their applicability have been examined in the context of bioeconomy. The objective of this paper is to describe the creation process of a healthy bioeconomy business ecosystem which was analysed via a descriptive and participatory case study. The case bioeconomy business ecosystem was created based on value networks with a heavy emphasis placed on the principles of the circular economy. This study concludes that there are four key aspects to consider in the creation of bioeconomy business ecosystems: the significance of market pull, the importance of physical proximity, the higher relevance of strong relationships and avoiding compromises that weaken process efficiency. [ABSTRACT FROM AUTHOR]

Published
2023
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7. Arctic innovation hubs: Opportunities for regional co-operation and collaboration in Oulu, Lulea, and Tromso

Author

Hintsala, Henna, Niemela, Sami, and Tervonen, Pekka

Subjects
Technological innovations -- Social aspects -- International aspects, Arctic research -- International aspects, Intellectual cooperation -- Methods, International cooperation -- Methods, General interest, News, opinion and commentary
Abstract

Abstract: Interest in Arctic issues has been growing in recent years. From an economic perspective, the Barents Region is of significant interest due to substantial investment projects. The European Union [...]

Published
2017
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