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Purpose. The purpose of this paper is to present appraisal models of visual material printed in the newspapers. Furthermore, the aim is to analyse aspects of its description and reformatting in the context of heritage institutions. Methodology. The research presented in this paper was conducted on the sample of Jastrebarske novine (1964-1991) and based on the analysis of historical and contemporary contexts of the newspaper's creation and use. In addition, a quantitative and qualitative content analysis was conducted on the same sample. Findings. Visual material and elements of graphic design in the newspapers are important from the perspective of their content and are often inseparable from the textual parts of the articles. The societal and political discourses of the visual material printed in Jastrebarske novine is of less importance compared to their significance as the resources for better comprehension of local history and everyday life. When reformatting newspapers in which visual contributions are valued as significant, it is necessary to take into consideration the visual elements. Originality. This paper validates the need to appraise individual newspapers in their historical and contemporary context and from the perspective of their visual material. Moreover, the reformatting methods are examined, and emphasis put on the importance of inductive and analytical approach during conversion to other media. According to our current knowledge, this paper for the first time presents a content analysis of visual material in the newspapers based on a contextual analysis of a local newspaper and from the perspective of reformatting policies and practices. [ABSTRACT FROM AUTHOR]

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