concepts come into a great variety ranging from numbers to emotions, from social entities to mental states, and refer to heterogeneous experiences (e.g., Ghio et al., 2013, Dreyer & Pulvermuller 2018, Desai et al., 2018, Villani et al., 2019). According to Multiple Representation Views, and in particular according to the Words As social Tools (WAT) theory (Borghi et al. 2018, 2019), linguistic and social experiences are crucial for abstract concepts acquisition and representation: abstract concepts are typically acquired through language (Wauters, et al., 2003) and thanks to the support of others (i.e., social metacognition, Borghi et al., 2019). Given their highly complexity, abstract concepts are also more variable than concrete concepts within and between individuals. Recent literature has indeed underlined the necessity to study abstract concepts and words in real-context situations rather than through isolated settings (Barsalou et al., 2018). The present work focuses on institutional concepts, like norms and duty. It is conceived as an ideal follow up of a recent study on institutional concepts (Villani et al. under review), in which we collected rating on sub-categories of abstract concepts (i.e., institutional and theoretical) and concrete concepts (i.e., food and tools) provided by people with different expertise. The study showed the peculiarity of institutional concepts, and shed light on the fine-grained differences between “meta-institutional” concepts (e.g., justice) characterized as socially constructed terms, and “pure-institutional” concepts (e.g., parliament) perceived as more similar to technical tools. Importantly, it also suggested that institutional concept representation varies as a function of individual life experience (e.g., expertise in the law field). This study intends to test the WAT proposal investigating whether the exposure to linguistic and social situations influence the processing of specific sub-categories of abstract concepts (i.e., institutional and theoretical) and concrete concepts (i.e., food and tools), and whether individual differences emerge. To this aim, we decided to use a priming task with a go-nogo paradigm. The study will be performed online. Participants experts and non-experts in the law field (Law-groups vs. Control-group, respectively) will be presented with a list of target-words preceded by a picture-prime, that are social-action (e.g., dance together), linguistic-social (e.g., chatting with a friend), linguistic-textual (e.g., reading a book) and control (a landscape), and were required to press a button only if the words do not denote a planet or atmospheric and astronomical phenomena. The characteristics and criteria selection of prime and target stimuli are detailed below. Materials Selection and Analysis Prime stimuli. A total of 60 pictures were selected from Google Images. Of these, 10 depicted two people performing a joint action, such as dancing or carrying a sofa (social-action prime); 10 represented two people talking (linguistic-social prime), 10 showed a person reading a book (linguistic-textual prime), 10 were landscape (control), 10 depicted a person interacting with a tool and 10 a person interacting with a food (included as filler). The selected pictures were balanced for brightness, size, gender, and age of characters. In order to create a set of prime stimuli more representative for each prime condition, we asked 73 participants, who will not participate at the pre-registered study, to rate each picture using a 7-point Likert scale for three different scales: social scale (“how much the image evokes a situation of social interaction”); linguistic scale (“how much the image evokes a situation of linguistic interaction”) and physical scale (“how much the image evokes a situation of physical interaction”). For each scale, a multidimensional scaling analysis was conducted to evaluate the distances between the pictures across all scales. For each prime, two pictures that minimize the distance (highly similarity) on the critical scale and maximizing the distance (highly dissimilarity) in the other scales were selected, according to the following criteria: - Social-action prime: highly similarity in social scale and highly dissimilarity in physical and linguistic scales. - Linguistic-social prime: highly similarity in linguistic scale and highly dissimilarity in physical scale, but with a minimum distance in social scale. - Linguistic-textual prime: highly similarity in linguistic scale and highly dissimilarity in physical and social scale. - Control: two pictures that obtained low scores in social, linguistic, and physical scale. Target stimuli. Target stimuli consist of 80 words: Half of them will be nogo-trials and the other half go-trials. The nogo-trials include 40 words that denote planets, atmospheric and astronomical phenomena (e.g., Jupiter, snow, eclipse). The go-trials were composed by four sub-groups of abstract and concrete concepts. Abstract concepts include 10 institutional (e.g., marriage, contract) and 10 theoretical concepts (e.g., energy, multiplication) already used in the previous norming study (Villani et al., under review). Concrete concepts include 10 food (e.g., bread, carrot) and 10 tool concepts (e.g., lamp, knife) selected from Barca et al., (2002) database. The selected go-trials were balanced across the main psycholinguistic variables that are word length, number of syllables, absolute frequency and level of concreteness. Specifically, a one-way ANOVA showed that the four-categories did not differ in word length (F(3) = 2.058; MSE = 9.358; p = .123), numbers of syllable (F(3) = 1.431; MSE = 0.867; p = .250) and absolute frequency on books (F(3) = 1.495; MSE = 569.767; p = .232), as determined by Colfis, a lexical database of written Italian (Bertinetto et al., 2005). Importantly, the sub-categories differ in the level of concreteness (F(3) = 26.080; MSE = 139520.892; p