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This diploma thesis deals with the persuasive devices used in journalistic articles, French and Czech, and their comparison within these two languages. The thesis is divided into two parts. In the first part, the theoretical one, the thesis focuses mainly on the definition of the concept of persuasion and how it manifests itself within journalism. Then, it deals with the description of the journalistic style and journalism in general in the Czech and French settings and traces any differences between the two countries and cultures. In the second part, analytical one, it works with a specific sample of selected journalistic texts, demonstrating and observing these persuasive devices and assessing their relevance and frequency of their usage, again with the intention of documenting possible differences in the Czech and French settings, as well as differences in terms of different genres of journalism. However, the majority of the texts are news texts. This sample of texts focuses on a single theme concerning news and other journalistic articles reporting on the covid-2019 epidemic. The aim of the thesis is to compare the approach of the two concepts of persuasive means and to identify possible differences in their use. This comparison can be made at the level of differences between the two countries, as well as between different journalistic genres. The thesis also includes a set of selected journalistic articles that served as a basis for the analytical part of the thesis.

The main goal of this work is to analyze the linguistic features of road cycling commentary, as used by the Czech television's commentator Tomáš Jílek, and to observe the changes, that may have occurred in the ten years, that Czech television broadcasts the cycling race of Tour de France. The author firstly focuses on Czech linguistic theory, follows up with the theory of sports journalism and describes the specifics of spoken language used in the journalistic field. Furthermore, the author specifies concrete linguistic features, on which she then focuses in the analysis. The theoretical findings are thereafter applied and demonstrated in the analytic part of the work, which is focused on two race days selected from the Tour de France. Last but not least, the author compares the linguistic aspects of both commentaries and states other interesting outcomes of the analysis.

The presented thesis examines lexical and pragmatic instruments used by the leading newspaper in Germany during the Second World War, the Völkischer Beobachter. The objective is to determine the importance of the choice of lexical and pragmatic instruments and the communication strategy applied to influence readers. The targeting of readers by the press is illustrated by descriptions of the political climate and specific historical events. The thesis links language, history and wartime politics. By drawing on academic literature, the author describes the historical context preceding the Second World War, focusing on political events and press bans. Selected key wartime events are linked to linguistic analysis. The National Socialist ideology, led by Adolf Hitler, assists in demonstrating the origins of the typical features of National Socialist language. The newspapers themselves, Völkischer Beobachter, and selected linguistic and pragmatic phenomena are also described. The selected examples were chosen on the basis of a search in the Völkischer Beobachter and subsequent analysis. The linguistic analysis consists of a lexicological classification into linguistic devices of emotionality, expressivity, metaphor, metonymy and idiomatic expressions. The pragmatic devices as communication strategies and...

The bachelor thesis focuses on linguistic wording analysis of music magazines. The aim is to determine which means of expression are used in music journalism and how linguistic wording of chosen printed and electronic music magazines differ from each other. In the theoretical part, publicistic style, fundamental terms from the field of journalism and media, and general information about music magazines will be introduced. The practical part will be based on analysis of particular articles from the chosen magazines which will be subsequently compared.

The diploma thesis focuses on communication and marketing strategies of the Herbář TV show. The main aim of the theoretical part is to introduce the topic therefore it contains the characteristics and categorization of the show and its position among other culinary programs. It also summarizes the basic theory of internet communication, social networks and marketing. The methodological part presents research questions, goals and research methods. Research variables are explained here. The practical part includes the research itself. It aims to map the communication channels of Herbář with the help of descriptive analysis, quantitative content analysis and qualitative analytical-comparative methods. It also aims to describe in which ways and in what language the show communicates with its audience and what type of content it offers. The work summarizes which marketing trends can be traced in the case of the show with a special focus on social media. All the findings are supported by specific examples. KEYWORDS electronic communication, media, social networks, Herbář TV show, language resources, advertising, gastronomy

This diploma thesis deals with an analysis of advertising discourse focusing specifically on the use of language means. To begin with, this thesis defines theoretical knowledge of advertisement and individual language means. Subsequently, I find these language means in the particular cases and comment on their use. The thesis briefly discusses the gender issue in advertising discourse and shows visually different forms of promotion of textual communication act. The aim of the thesis is to present current trends of language means used in the advertising which help its persuasive function.

This thesis is dedicated to the problematic of German advertising language in tabloid Bild. It aims to analyze the German advertising language in terms of its formal and graphic structure. It also focuses on the use of specific linguistics and typographic means and their frequency in analyzed texts. The analysis has shown the infiltration of the artistic means in the advertising language and its focus on brevity and simplicity, which was illustrated mainly by the representation of nouns, composites and one- member declarative sentences. This thesis can serve as a suitable basis for further analysis of advertising language and its specifics. KEYWORDS Linguistics, the language of advertising, tabloid, Bild, linguistic devices.

The goal of this work is to analyse linguistic features used by biathlon sport commentators on two television channels, ČT sport and Eurosport, further to compare them and try to show a realistic view on the lexical aspect of the Czech sport commentary. The author first focuses on the Czech language theory, then the theory of sport journalism and spoken language. She further selects categories of the most used linguistic features in the biathlon commentary and shortly characterises the sport of biathlon. The findings are then applied during the analysis of a specific commentary on both television channels, where the work focuses mainly on the demonstration and examination of earlier stated most frequent linguistic features. Because of the character of the work, which is comparative analysis, the author in the end focuses on comparison of linguistic aspects on both television channels. She also briefly covers the content and the phonetical aspect of the analysed commentary and the overall impression taken.

The diploma thesis is focused on the grammar teaching in the context of a literary work. The aim of the thesis is to introduce possible positives coming out of the combination of the two relatively remote parts of the foreign-language teaching that are grammar as a language component and the development of a reading skill thanks to the presence of the literary text. The theoretical part firstly deals with the phenomena of presence of a literary text in an educational process. Second part focuses on grammar and especially the way of teaching it with the help of a literary text. The last part states the reasons of the choice of a particular novel - Les Misérables. The practical part of the work deals with worksheets where we want to demonstrate how to work with the text in favour of both - grammar and reading skill - in the same time. Key words: grammar, reading, literary text, V. Hugo, Les Misérables, language components, language skills

This diploma thesis, Didactic exploitation of the francophonie in the Oceania, resulted from insufficient outcomes of a questionnaire focusing on the francophonie and francophone facts of the overseas territories located in the Pacific Ocean. The diploma thesis consists of three main parts which are subsequently divided into subchapters. The first part explains the choice, focus and targets of the questionnaire and provides its evaluation as well. The theoretical part aims at clarifying and defining receptive and productive competence from a didactic viewpoint with regard to language level A2 and B1, given by CEFRL. The practical part follows with a description of created worksheets always containing exercises that aim firstly at receptive competence - listening, and then at productive competence - speaking. Texts together with exercises focus mainly on culture and tradition, then on language situation and language oddities of the following French overseas territories in the Pacific Ocean: French Polynésia, Wallis and Futuna, Vanuatu and New Caledonia. KEYWORDS the Pacific Ocean, language oddities, local languages, overseas territories, francophone, worksheets, receptive and productive competence - listening and speaking, language level, language resources, language games, didactic processing

This diploma thesis deals with the topic of fairy tales in French language teaching. The first part is dedicated to the definition of fairy tales as literary texts and to the presentation of general aspects related to the use of literary forms in foreign language teaching. The subsequent parts are focused exclusively on fairy tales. First of all, the fairytale genre is generally introduced. Afterwards, several ways of the application of fairy tales in French classes are outlined, with regard to the focus on language skills and sub-skills. The practical part includes more subsections, however, it mainly aims at the analysis of the role of fairy tales in French language teaching in the Czech Republic. Therefore, it consists of the analysis of significant French textbooks and of a questionnaire survey aimed at Czech lower secondary and high school teachers. The textbook analysis verifies the presence of fairy tales in didactic materials, whereas the aforementioned survey examines the experience and opinions of foreign language teachers on this issue. Finally, three worksheets, based on recently acquired knowledge, are created to serve as the source of inspiration and motivation for the use of fairy tales in foreign language teaching. KEYWORDS fairy tales, French language teaching, literary text,...

The diploma thesis deals with analysis of linguistic meanings, content and graphic processing of fictional diaries for children and youth. The subject of the diploma thesis is the research expession means of selected titles from the point of view the sex of the fictitious writers of diaries and of the existence of characters in a given type of fictitious world. This is also related to find out what effect these means have on the apparent authenticity of the diaries. The theoretical part offers an overview of the overall development of literature for children and youth from the beginning to the present. The terms of the genre and diary are clarified in this part. The overview of contemporary genres and currently published titles are mentioned as well as their popularity at these days.

In the theoretical part, the hypothesis about more prevalent occurences in serious and tabloid newspapers will be established. This hypothesis will be validated by research literature. Furthermore, the chosen occurrences will be described in details on the basis of secondary literature. In the practical part, the selected occurrences will be mapped out in chosen serious and tabloid newspapers and the frequency of their appearance will be compared. The aim is to describe the language means that are typical for serious respectively tabloid newspapers. By selected occurrences (for example anglicisms, FVG, phraseologisms etc.) will be monitored not only their frequency, but especially the current trends in the use of these phenomena. KEYWORDS linguistics, language means, journalistic texts, tabloid, serious press

This bachelor thesis delas with the linguistic and stylistic analysis of x texts of one of the internet magazines for women. Theoretical part of the thesis presents characteristic features of the journalistic style, formation and development of the internet and the shift of the traditional printed journalism into the online form. There are presented the women's topics and their position in the world of media. The practical part includes the analysis of language and style of one internet magazine for women. The texts are analyzed from several language levels, from morphology, syntax and lexicology . Certain attention is focused on the graphic form of this magazine and on the author's communication with the reader. All knowledge of the analysis is evidenced by numerous examples.

The aim of this work is to analyse the use of language tools of hosts of the DVTV journalistic videochannel. It addresses mainly deflections from the use of standard language, to be more specific, the use of colloquial and literary terms. It also focuses on expressive words, slang, neologisms and on expressions created within the journalistic environment, the so called publicisms. The thesis includes the description of other language phenomena specific for each host - Daniela Drtinová, Martin Veselovský and Filip Horký. The analysis also deals with figurative expressions and phrases in the speech of all hosts. To a limited extent, it focuses on the acoustic side of language, mainly on wrong pronunciation and the pace of speech of the hosts. The work contains a chapter on the theory of speech acts, which was developed by a British philosopher John Langshaw Austin. Within this matter, it focuses mainly on the occurrence of illocutionary and perlocutionary acts in the interviews. In the cases of Drtinová and Veselovský the interviews are divided into four categories: interviews with politician, specialist, artist and sportsman. Each category is specific in the use of language tools. In case of Horký, due to the limited amount, the interviews are analysed all together.

The dissertation aims at showing the differences in dealing with the death issue in characteristic works of art of both Czech and world literature. Above all, it pursues the comparison of two novels Život střídá smrt ("Life Becomes Death") by Petr Prouza and Nebe nemá dno ("Heaven is Bottomless") by Hana Andronikova. Both unique books belong to key Czech novels with the topic of death. Moreover, both of them deal with death from the point of personal experience, which means they are strongly autobiographical. The dissertation concentrates on creative processes and topical aspects, grasps autobiographical elements of both novels and all the identities and differences in the approach to the same topic. Therefore, the dissertation is devoted to listing the works of art dealing with death, further on to the analyses, interpretation and comparison of the novels Život střídá smrt ("Life Becomes Death") and Nebe nemá dno ("Heaven is Bottomless") together with the reflexion of reader's experience.

This diploma thesis focuses on foreign language teaching to children with specific learning difficulties (LD) at Czech lower secondary schools. It aims to define learning difficulties and describe their causes and manifestations in developing individual foreign language skills and sub-skills. Moreover, the work with these children in the school environment is mentioned and the Czech system of educating them is compared to the French one. The practical part surveys the opinions of foreign language teachers on this subject and analyses the techniques they use with these pupils. Special attention is paid to the differences in the approach of teachers at schools with classes specialized in the tuition of children with LD, schools with extensive language teaching and schools with no specialization. The results indicate that the majority of teachers agree with the integration of pupils with LD into mainstream schools and they favour their exemption from second foreign language study. The individual types of schools differ mainly in the approach towards the presentation of new grammar, in the types of exercises used for the development of communication skills and in the forms of testing and evaluation. Only negligible variations were discovered in other areas of research. KEYWORDS specific learning...

This diploma thesis, Didactic exploitation of the francophonie on the islands of the Indian Ocean, resulted from insufficient outcomes of a questionnaire focusing on the francophonie and francophone facts of the overseas territories located in the Indian Ocean. The diploma thesis consists of three main parts which are subsequently divided into subchapters. The first part explains the choice, focus and targets of the questionnaire and provides its evaluation as well. The theoretical part aims at clarifying and defining receptive and productive competence from a didactic viewpoint with regard to language level A2 and B1, given by CEFRL. The practical part follows with a description of created worksheets always containing exercises that aim firstly at receptive competence- reading, and then at productive competence- writing. Texts together with exercises focus on geographical facts, culture and tradition, language situation and language oddities of the following French overseas territories in the Indian Ocean: Réunion, Madagascar, Mayotte, Seychelles, Comoros, and Mauritius. KEYWORDS the Indian Ocean, language oddities, creole, overseas territories, francophone, worksheets, receptive and productive competence, language level, language resources

The thesis The use of language in modern internet journalism in comparison with print focuses on use of language in texts on the Internet and in print media. The texts which were selected for exploration are movie reviews. The theoretical part describes the terms used in the work (film review, internet journalism, etc.). It also tries to clarify the issue of Internet publishing and the differences between online publishing and printed media. It then briefly describes the history of the Internet and its establishment as a counterpart to the printed media. It also deals with the description of the media from which the texts were sourced. The practical part presents the results of the analysis. The work compares the differences in texts published on the Internet and in printed media, as well as the advantages of online publishing - with all the potential of hypertext. The concluding part of the work evaluates whether the researched articles are different and how.

The diploma thesis offers an analysis of a unique set of texts. The analysis explores the language devices used in the composition of the texts. The set of texts includes a short story Groza by Vladimir Nabokov and its translations. The short story was originally written in Russian, and then translated by the author into English. There exist two Czech translations, one from Russian, one from English. The thesis presents a theoretical framework for the analysis. It is composed of two parts. The first one summarizes the most frequent translation related changes in meaning. The second one compares Nabokov's theory and practice of translation. The theoretical framework is applied to the comparison of the target-language texts with the source-language texts, as well as to the comparison of the two translations from different source-language texts. Comparison of the results of the analysis with the hypotheses stated in the Introduction affirms the movement of the meaning towards stylistic neutrality and shows the influence of the source-language upon the target-language. On the other hand it rejects the statement that Nabokov as a self-translator wanted to preserve the literary qualities of the text, being ready to sacrifice its language qualities. Keywords: comparative analysis, language devices,...

This thesis deals with the issue of using songs in English language teaching at lower secondary schools. The thesis comprises of two parts a theoretical one and a practical one. In the theoretical part, I mostly describe and explain the basic terms used, such as song, music and rhythm. The teaching methodology and song activities that can be used in English lessons are also included in this part. Further, I also deal with the influence of music on students and the atmosphere in the classroom in connection with music. Based on these findings, I prepared four English lesson plans in accordance with Educational Framework and school curriculum. These lessons also correspond to the topics or grammatical structures that the students currently deal with in their lessons. The main focus is placed on the skills and subskills that are developed by the particular activities. All these lessons were put into practise at lower secondary school level. Subsequently, I also give feedback on these lessons. Another part of this thesis consists of an analysis of English textbooks with respect to the usage of songs and song activities in lessons. For this purpose, four volumes of the textbook Project Third Edition were chosen. These textbooks were analysed from the point of view of the main educational aims and types of activities, mostly with respect to the skills and subskills practised via these songs.

The aim of this work is analyzed using qualitative analysis, complemented by case study method of communication selected politicians. Within the specified period, were selected speakers (Milos Zeman and Bohuslav Sobotka) and selected specific dialogues. Due to the absence of publicly available transcripts of interviews was conducted without using literal transcription techniques detailed evaluation. Was described the context of the time, including the characteristics of the speakers. The theoretical part was further characterized the program Questions of Vaclav Moravec including his discourse. There were explaining the difference between discussion and debate in relation to issues of Vaclav Moravec. The methods used were placed in the context of qualitative research and explained their validity. Communication methods are described by way of comparison argumentative testimony and linguistic resources between the two speakers. They describe the kinds of good, but also erroneous arguments. A communication strategy was explained in terms of humor, opinions and attitudes, using parasitic words, expressive and abusive terms, slips of the tongue, foreign and technical terms, syntax errors.

1 Abstract The aim of this thesis is to analyze communication functions, verbal and nonverbal means of compliments in Czech which occur in private informal discourse. Material for this analysis was collected from audiovisual and audio recordings of communication between family members and friends. As for the identification of the communication functions of compliments the method of conversation analysis was chosen. Functional classification was created based on the location of compliments in global organization of conversation, linguistic form of compliments and actions that compliments are performing or accompanying. Another part of this thesis is devoted to the analysis of verbal and nonverbal means used at complimenting. The structures, lexical units and the most significant nonverbal means used in the production of compliments were identified. For the purpose of comprehensive description of compliment sequences we also analyze reactions to compliments.