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1. To Sell Or To License: How To Choose The Right Strategy To Commercialize Technology Rights

Author

Bailey, Timothy

Subjects
Intellectual property -- Management -- Marketing, Company marketing practices, Company business management, Intellectual property, Business, international
Abstract

High-level issues arise when an entity is considering transferring some, or all, of its rights in a technology to another party. Two common ways to transfer rights are through sale [...]

Published
2022

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