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This case study examined the English soccer player Marcus Rashford's personal brand and illustrates the transformational difference celebrity athletes can make through social activism and advocacy for philanthropic causes through their skillful use of social media. It employed a textual analysis methodology and drew conceptual insights from the revised Model of Athlete Brand Image to chronicle how Rashford's social activism and philanthropy resonated with his fans, followers, and the public on social media. His authentic social activism and philanthropic advocacy for disadvantaged and vulnerable children gave the nation a "feel-good" story during the COVID-19 crisis and enhanced his personal brand image. This case study recommends that future analyses of celebrity athlete personal brands should consider including three new categories in the marketable life section of the revised Model of Athlete Brand Image: social activism, cobranding partnerships, and awards and honors. [ABSTRACT FROM AUTHOR]

Purpose: A highly-multiplexed LC-ESI-multiple reaction monitoring-MS-based assay is developed for the identification of coronary artery disease (CAD) biomarkers in human plasma., Experimental Design: The assay is used to measure 107 stable isotope labeled peptide standards and native peptides from 64 putative biomarkers of cardiovascular diseases in tryptic digests of plasma from subjects with (n = 70) and without (n = 45) angiographic evidence of CAD and no subsequent cardiovascular mortality during follow-up., Results: Extensive computational and statistical analysis reveals six plasma proteins associated with CAD, namely apolipoprotein CII, C reactive protein, CD5 antigen-like, fibronectin, inter alpha trypsin inhibitor heavy chain H1, and protein S. The identified proteins are combined into a LASSO-logistic score with high classification performance (cross-validated area under the curve = 0.74). When combined with a separate score computed from markers currently used in the clinic with similar performance, the area under the receiver operating curve increases to 0.84. Similar results are observed in an independent set of subjects (n = 87)., Conclusions and Clinical Relevance: If externally validated, the assay and identified biomarkers can improve CAD risk stratification., (© 2019 WILEY-VCH Verlag GmbH & Co. KGaA, Weinheim.)

Objectives: To examine the effects of North Carolina Early Head Start (EHS), an early education program for low-income children younger than 3 years and their families, on dental care use among children., Methods: We performed a quasi-experimental study in which we interviewed 479 EHS and 699 non-EHS parent-child dyads at baseline (2010-2012) and at a 24-month follow-up (2012-2014). We estimated the effects of EHS participation on the probability of having a dental care visit after controlling for baseline dental care need and use and a propensity score covariate; we included random effects to account for EHS program clustering., Results: The odds of having a dental care visit of any type (adjusted odds ratio [OR] = 2.5; 95% confidence interval [CI] = 1.74, 3.48) and having a preventive dental visit (adjusted OR = 2.6; 95% CI = 1.84, 3.63) were higher among EHS children than among non-EHS children. In addition, the adjusted mean number of dental care visits among EHS children was 1.3 times (95% CI = 1.17, 1.55) the mean number among non-EHS children., Conclusions: This study is the first, to our knowledge, to demonstrate that EHS participation increases dental care use among disadvantaged young children.