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This study explores the translanguaging strategies used in internet slang on Douyin, a popular social media platform in China. By analyzing 331 examples (encompassing 313 translanguaging strategies), we investigate how individuals utilize various translanguaging resources, including multimodal, multilingual, multisemiotic, and multisensory resources, to manage their online self-presentation. Our findings suggest that multilingual resources, such as new Chinglish, Pinyin initialism, and hybrid words (combining Chinese, English, and Arabic numerals), were the most frequently used strategies. Additionally, we found that multisensory resources, including homophonic puns and modal particles, were also commonly utilized. In contrast, multimodal resources, such as emojis, and multisemiotic resources, such as keyboard-generated emoticon, hashtag, and punctuation mark, were less frequently employed. These findings reveal that Chinese internet users display a high degree of creativity and adaptability in their online communication, drawing on a wide range of linguistic and semiotic resources to express their identities and project their desired image. Overall, this study highlights the importance of translanguaging in online communication and its role in shaping self-presentation in the digital age. [ABSTRACT FROM AUTHOR]

This paper explores the intersection between sustainability and social media activity by studying how user-generated content (UGC) creation enacted and communicated social sustainability in times of restricted social interaction. The context is Wuhan in China, a city that implemented a 76-day lockdown in the early stages of the COVID-19 pandemic. Based on a sample of 187 short videos created and posted by Wuhan residents on Douyin (TikTok) during the lockdown, this paper answers this question – how did UGC creators produce short videos on social media to facilitate social connections with others? UGC creators' video-making practices are conceptualised in the typology of Evoking, Performing, Collaborating, and Narrating, and each practice enabled creators to connect and socialise virtually with others, thus contributing to all participants' social sustainability in a pandemic. This study contributes to media management scholarship by adding knowledge to the understanding of two areas: the productive role of media audiences, especially their content production practices and logics; the nature of short videos as media products. [ABSTRACT FROM AUTHOR]

Introduction: Despite popular speculation that nostalgic social media use skyrocketed during the COVID-19 pandemic, this has yet to be formally investigated in the scientific literature. Methods: Interrupted time series analysis (ITSA) using a segmented regression model was performed to examine the changes in the weekly volume of searches for nostalgic songs on Douyin (the Chinese version of TikTok), as a proxy for nostalgic social media use, before and after the lockdown of Wuhan (signaled the start of the pandemic on a national scale in China). Results: Across the study period (January 1, 2019–February 28, 2021), an immediate and significant increase in nostalgic social media use was observed when the pandemic initially started (95% CI  =  [47314.30, 154969.60], p  <  0.001) compared with the pre-pandemic baseline. Discussion: This study provides empirical evidence for the impact of the pandemic on nostalgic social media use. It also advances our understanding of the increased usage of social media during the pandemic. Additionally, as nostalgia has drawn increasing attention from media researchers, this study offers methodological insights into the quantification of nostalgia. [ABSTRACT FROM AUTHOR]

College students are recognized as a demographic particularly susceptible to higher oral health risks due to irregular and unhealthy habits. While previous research has underscored these risks through descriptive studies within this group, a significant gap persists in the literature regarding the impact of contemporary media, specifically oral-health-related content, on the engagement in oral health prevention among Chinese college students. To address this gap, this study, guided by the extended knowledge–attitude–practice (KAP) theory model, explores the direct, mediated, and serially mediated mechanisms through which exposure to oral health short-form videos on Douyin influences their participation in oral health prevention. An empirical cross-sectional online survey was conducted, with valid data (N = 421) analyzed using descriptive statistics and hierarchical regression. Mediation and serial mediation analyses were also performed using SPSS version 25.0. The analysis revealed that exposure to oral health short-form videos had a positive direct effect on both oral health knowledge and the reduction of optimistic bias among Chinese college students. Furthermore, a significant serial mediation effect of oral health knowledge and oral health attitude was identified. The findings underscore the substantial applicability and explanatory power of the extended KAP theory model in understanding engagement in oral health prevention. [ABSTRACT FROM AUTHOR]

While recommendation algorithms have significantly empowered human communication process, there is an emerging scholarly and societal concern regarding the potential discrimination inherent in algorithmic decision-making. The present study employs a novel agent-based testing approach to conduct an automated audit of the Douyin algorithm's recommendations for health-related videos, aiming to investigate its relationship with information inequalities between individuals who are socioeconomically advantaged and disadvantaged. Our findings imply the possible existence of a new digital divide, wherein the algorithm tends to recommend a smaller proportion of authenticated health-related videos on cheap phone models, representing users in low socioeconomic group. Furthermore, this divide was mitigated when both groups demonstrated the same watching strategy for authenticated information. This study implies that recommendation algorithms actively perpetuate and exacerbate discriminatory social structures in reality. We also advocate for increased attention and education among the low socioeconomic group to enhance their health information literacy and understanding of algorithmic mechanisms. [ABSTRACT FROM AUTHOR]

Lung cancer has emerged as a major global public health concern. With growing public interest in lung cancer, online searches for related information have surged. However, a comprehensive evaluation of the credibility, quality, and value of lung cancer-related videos on digital media platforms remains unexamined. This study aimed to assess the informational quality and content of lung cancer-related videos on Douyin and Bilibili. A total of 200 lung cancer-related videos that met the criteria were selected from Douyin and Bilibili for evaluation and analysis. The first step involved recording and analyzing the basic information provided in the videos. Subsequently, the source and type of content for each video were identified. All videos' educational content and quality were then evaluated using JAMA, GQS, and Modified DISCERN. Douyin videos were found to be more popular in terms of likes, comments, favorites, and shares, whereas Bilibili videos were longer in duration (P <.001). The majority of video content on both platforms comprised lung cancer introductions (31/100, 31%), with medical professionals being the primary source of uploaded videos (Douyin, n = 55, 55%; Bilibili, n = 43, 43%). General users on Douyin scored the lowest on the JAMA scale, whereas for-profit businesses scored the highest (2.50 points). The results indicated that the videos' informational quality was insufficient. Videos from science communications and health professionals were deemed more reliable regarding completeness and content quality compared to videos from other sources. The public should exercise caution and consider the scientific validity when seeking healthcare information on short video platforms. [ABSTRACT FROM AUTHOR]

The short-video platform TikTok/Douyin becomes a space not only for individuals to express and articulate their interests, but also for the authorities to negotiate with the public on various ideological boundaries. This article specifically examines a Douyin campaign in which the platform attempts to prescribe a standard of body exposure that falls within the tolerance level of the authorities and, meanwhile, favours users' interests to gain support. To conceptualize such discursive negotiations and the relevant tactics, we propose the term 'discursive concession' to describe the process of compromise by temporarily challenging, obscuring, and rearticulating the discursive boundary, eventually legitimizing the subordinated discourse by aligning it with the dominant ideological logic. By analysing discourses of representative short videos and comments, we identified three tactics of discursive concession: cooptation, hijacking, and normalization. They respectively describe how dominant, subordinated, and middle powers leverage each other to push the discursive boundary forward. [ABSTRACT FROM AUTHOR]

The burgeoning internet celebrity industry in China has encouraged the emergence of foreign wanghong (洋网红) as active content producers on the Chinese internet. Achieving online fame and constructing a resonant personal brand while staying within Chinese state's permissible boundaries is a challenge for all internet influencers in China. Foreign wanghong, for their part, also have to deal with Chinese publics' ambivalence and fluctuating perspectives on engaging foreign culture, expectations around "being foreign" and cultural nationalism fed by the currents of geopolitics. This study focuses on the performance and personas of foreign wanghong and investigates how these creators navigate the complexities of the Chinese internet to achieve substantial followings. Going beyond treating foreign participants in Chinese digital media spaces as co-opted instruments of propaganda, we take seriously foreign creators' articulations, constructions and self-presentations of foreignness and acculturation in their efforts to earn social, cultural and economic capital in the competitive Chinese internet celebrity sphere. A mixed-method content analytical study of several hundred Douyin videos generated by 33 foreign wanghong reveals the adoption of calculated self-presentation and cross-cultural communication skills alongside a constant negotiation of an individual's own foreignness and local constructs of the "typical foreigner". [ABSTRACT FROM AUTHOR]

Abstract Lung cancer has emerged as a major global public health concern. With growing public interest in lung cancer, online searches for related information have surged. However, a comprehensive evaluation of the credibility, quality, and value of lung cancer-related videos on digital media platforms remains unexamined. This study aimed to assess the informational quality and content of lung cancer-related videos on Douyin and Bilibili. A total of 200 lung cancer-related videos that met the criteria were selected from Douyin and Bilibili for evaluation and analysis. The first step involved recording and analyzing the basic information provided in the videos. Subsequently, the source and type of content for each video were identified. All videos’ educational content and quality were then evaluated using JAMA, GQS, and Modified DISCERN. Douyin videos were found to be more popular in terms of likes, comments, favorites, and shares, whereas Bilibili videos were longer in duration (P

(1) Background: Playful immunization promotion helps to approach persuasive efforts and raise vaccine acceptance. However, playful promotion in the field of HPV immunization has not been explored. (2) Methods: To address this gap, we analyzed data gleaned from 73 short videos posted by state media and from semi-structured interviews with 37 Chinese stakeholders using thematic analysis. (3) Results: The analysis revealed that state media promoted HPV immunization using celebrity endorsement, anthropomorphism techniques and entertainment performance strategies. Additionally, state media engaged in circle mobilization and livestreamed on Douyin to reach wider audiences. Although playful strategies increased the popularity of HPV vaccine promotion, insufficient multi-stakeholder partnerships and homogeneous message delivery decreased the efficiency of HPV immunization promotion campaigns. (4) Conclusions: The strengthening of multi-stakeholder partnerships and the optimization of the public service provision of HPV vaccination are expected. Our research will not only deepen the global audience's understanding of Chinese immunization promotion campaigns, but also offer insights for implementing future global health promotion. [ABSTRACT FROM AUTHOR]

Egao (spoofing), a popular form of Chinese parody, employs humorous and mocking techniques in verbal and visual forms. Its grassroots nature often endows egao with an anti-authoritarian stance, but little scholarly attention has been paid to the increasing use of egao by Chinese public officials on social media. This article looks at this new trend by examining how local officials on the Chinese version of TikTok, Douyin, use egao. Drawing on Bakhtin’s concept of carnivalesque, we employ Multimodal Critical Discourse Analysis to examine the online communication style of 54 official accounts on Douyin. We thereby highlight three key features of the dynamic and complex nature of power relations in contemporary political communication in China: how they represent ethnic minority cultures; how they use typical egao forms to parody rebellious characters and subvert traditional Confucian junzi images; and their use of ‘light’ egao to reconstruct ancient characters and heroic images through Gufeng and Wuxia genres. We argue that the power relations between officials and the grassroots are not subverted but rather disguised through a complex negotiation within the state’s promotion of cultural soft power, tourism, and economy, which is aligned with Xi Jinping’s political doctrine of ‘Telling the China Story Well’. [ABSTRACT FROM AUTHOR]

Douyin as a popular Chinese short-video app has revolutionized social interactions in daily life. To explore users' information dissemination behaviors in short-video social networks, a music community network is constructed from Douyin. Firstly, we crawl a total of 881,454 comments associated with six music topics, i.e., folk, rock, light music, pop, hip-hop, and English music. By extracting comment and mention relations from the dataset, we construct a music community network consisting of 5,433 nodes and 12,775 edges. Secondly, we examine the music community to gain insights into the characteristics of the social network. Finally, we analyze users' information dissemination behaviors in terms of their sentiments, interests, and geographic locations. The results show the music short-video community network on Douyin is characterized by community, small world and scale-free. There exists consistent sentiment transmission between users, accounting for 86% of the sentiment chains. Users with similar interests are more likely to interact, but information sharing between user pairs with different interests should not be ignored. Moreover, the users' social contact has broken through the limitation of geographical distance, of which 93% are cross-province user pairs and only 2% are same-city ones. The results are helpful to understand the characteristics of users' information dissemination behaviors on Douyin. [ABSTRACT FROM AUTHOR]

This study examines the interplays between media organisations, platform affordances and governance logic on Douyin, one of the most popular short video platforms in China, and how these forces work together to construct the narratives of frontline care workers during the Xi'an lockdown. A digital ethnography was conducted on Douyin through the first two months in 2022. After sorting the videos based on their popularity, the first 100 'most liked' videos were documented and coded thematically. The results show that official media accounts were the main providers of the 'most liked' videos during the lockdown. Frontline workers were seen in over half of the videos (n = 58). Nearly a quarter of the 100 'most liked' videos (n = 22) featured frontline workers as the focus. The prevailing sentiments manifested by the videos when focusing on frontline workers include uplifting, endearing, touching, grateful and empathetic. Only four videos took on a critical tone. This study contributes a Chinese perspective to the current knowledge of Internet celebrity culture by expanding the discussions on the nexus between political and commercial forces during a pandemic lockdown and the implications on China's celebrity culture. [ABSTRACT FROM AUTHOR]

Abstract When an algorithm is embedded into the platform economy as a digital infrastructure, it affects the visibility of information, the distribution of interests, and the labor process. In the context of live-streaming e-commerce, entrepreneurs interact with algorithms and consumers in real time to obtain more traffic. Compared with platform users, entrepreneurs are more sensitive to changes in the algorithm when facing great uncertainty in live-streaming and have become “algorithm experts”. This paper focuses on the short video platform Douyin and adopts the methods of field research and in-depth interviews. We interviewed 45 live commerce entrepreneurs and explored how entrepreneurs understand and interact with algorithms, particularly how their understanding of algorithms differs from that of users. By examining algorithmic imaginaries and coping practices, the authors hope to further the understanding of the relationships among labor, technology, and economic activity in new social contexts. In our study, we found that unlike platform users, who are often resilient, entrepreneurs have more active attitudes to learn about and interact with algorithms. They use words such as “admission tickets” and “like the wind” to describe algorithms. Unlike content creators, entrepreneurs’ understanding of arithmetic is influenced by the logic of traditional trade business when faced with traffic uncertainty. To seek certainty from a blurry stream, they adapt the methods of farther learning, frequent algorithm tests, more sophisticated work division, and resignation to fate. This study enriches the research perspective in the field of STS from a social-economic perspective and discusses the impact of technology on individual movement in the context of e-commerce. At the same time, this study also explores the technological ideology behind precarious work, which reflects individuals’ expectations of social order.

With video-based social media platforms such as TikTok and Douyin gaining increasing popularity among young people, it is imperative for advertisers and social media practitioners to understand the role of these platforms before placing an advertisement. This experimental study examined four social media platforms (TikTok and Facebook for American users, and Douyin and WeChat for Chinese users) to analyze how young social media users perceive advertisements on each platform. The findings showed that social media users in the US are more critical of video advertisements on TikTok than on Facebook. In addition, the study found that American users are more generous than their Chinese counterparts while rating the personalities featured in advertised brands. [ABSTRACT FROM AUTHOR]

When an algorithm is embedded into the platform economy as a digital infrastructure, it affects the visibility of information, the distribution of interests, and the labor process. In the context of live-streaming e-commerce, entrepreneurs interact with algorithms and consumers in real time to obtain more traffic. Compared with platform users, entrepreneurs are more sensitive to changes in the algorithm when facing great uncertainty in live-streaming and have become "algorithm experts". This paper focuses on the short video platform Douyin and adopts the methods of field research and in-depth interviews. We interviewed 45 live commerce entrepreneurs and explored how entrepreneurs understand and interact with algorithms, particularly how their understanding of algorithms differs from that of users. By examining algorithmic imaginaries and coping practices, the authors hope to further the understanding of the relationships among labor, technology, and economic activity in new social contexts. In our study, we found that unlike platform users, who are often resilient, entrepreneurs have more active attitudes to learn about and interact with algorithms. They use words such as "admission tickets" and "like the wind" to describe algorithms. Unlike content creators, entrepreneurs' understanding of arithmetic is influenced by the logic of traditional trade business when faced with traffic uncertainty. To seek certainty from a blurry stream, they adapt the methods of farther learning, frequent algorithm tests, more sophisticated work division, and resignation to fate. This study enriches the research perspective in the field of STS from a social-economic perspective and discusses the impact of technology on individual movement in the context of e-commerce. At the same time, this study also explores the technological ideology behind precarious work, which reflects individuals' expectations of social order. [ABSTRACT FROM AUTHOR]

Objective: This study aims to identify content variables that theoretical research suggests should be considered as strategic approaches to facilitate science communication with the public and to assess their practical effects on user engagement metrics. Methods: Data were collected from the official Chinese TikTok account (Douyin) of the Nutrition Research Institute of China National Cereals, Oils and Foodstuffs Corporation, China's largest state-owned food processing conglomerate. Dependent variables included likes, shares, comments, subscription increases. Independent variables encompassed explanation of jargon (metaphor, personification, science visualization), communication remarks (conclusion presence, recommendation presence), and content themes. Descriptive analysis and negative binomial regression were employed, with statistical significance set at 0.05. Results: First, subscription increases were positively associated with personification (p < 0.05, 0.024) and science visualization (p < 0.01, 0.000). Second, a positive relationship existed between comments and communicator recommendations (p < 0.01, 0.000), while presenting conclusions negatively correlated with shares (p < 0.05, 0.012). Conclusions: Different strategies yielded improvements in various engagement metrics. This can provide practical guidance for communicators, emphasizing the need to balance scholarly presentation with sustaining appealing statistics. [ABSTRACT FROM AUTHOR]

Due to the sanctions imposed on Russia in 2022, the broadcasting of state-owned Russian TV channels was banned in many countries. In response to the changing media environment, Russian TV companies are compelled to explore new markets worldwide to provide information about the Russian Federation. The authors identify China as a key alternative to the lost markets, given the booming Chinese media industry that offers a variety of news consumption options to the audience. Among these options, short online videos have gained significant popularity, with Douyin emerging as one of the most successful short-video platforms. This article analyzes the evolution of this phenomenon in the People’s Republic of China (PRC) and aims to observe the reasons behind the format’s popularity among the Chinese audience. The relevance of this paper lies in the necessity to study effective and legitimate methods of news production on Chinese internet platforms for Russian TV companies. Analyzing a total of 5765 posts, the authors focus on the topics, length, and content creation methods used by three television companies (CCTV, Henan TV, Shanghai Dragon TV) when posting news on the social media platform Douyin. Additionally, a review of the regulations governing the work of Chinese and foreign media in China has been carried out. The study describes the distinctive features and development strategies of the accounts of these TV channels and concludes with recommendations that Russian media can utilize in adapting news content for well-known Chinese online platforms. Статья посвящена анализу феномена коротких онлайн-видео в Китае. Исследуются основные характеристики и причины популярности такого способа потребления актуальной информации у китайской аудитории. Особое внимание уделяется опыту размещения телекомпаниями КНР новостного аудиовизуального контента в формате short video на платформе Douyin. В основу положен тезис о том, что китайский рынок сетевых СМИ является важной альтернативой для российских медиа в связи с введением запрета на распространение новостей государственными средствами массовой информации РФ после начала СВО на Украине в целом ряде стран. Актуальность исследования обусловлена необходимостью изучения эффективных и легитимных методов работы с новостной продукцией в цифровой среде КНР, которая существует в условиях контроля со стороны властей. Выполнен обзор нормативных актов, регулирующих работу китайских и иностранных СМИ в Китае. Представлены результаты контент-анализа новостных роликов, публикуемых телекомпаниями CCTV, Dragon TV и Henan Television на платформе Douyin. Описаны отличительные особенности и стратегии развития аккаунтов указанных телеканалов. Выявлены рекомендации, которые могут быть использованы российскими СМИ в процессе адаптации новостного контента на известных китайских онлайн-платформах.

College students are recognized as a demographic particularly susceptible to higher oral health risks due to irregular and unhealthy habits. While previous research has underscored these risks through descriptive studies within this group, a significant gap persists in the literature regarding the impact of contemporary media, specifically oral-health-related content, on the engagement in oral health prevention among Chinese college students. To address this gap, this study, guided by the extended knowledge–attitude–practice (KAP) theory model, explores the direct, mediated, and serially mediated mechanisms through which exposure to oral health short-form videos on Douyin influences their participation in oral health prevention. An empirical cross-sectional online survey was conducted, with valid data (N = 421) analyzed using descriptive statistics and hierarchical regression. Mediation and serial mediation analyses were also performed using SPSS version 25.0. The analysis revealed that exposure to oral health short-form videos had a positive direct effect on both oral health knowledge and the reduction of optimistic bias among Chinese college students. Furthermore, a significant serial mediation effect of oral health knowledge and oral health attitude was identified. The findings underscore the substantial applicability and explanatory power of the extended KAP theory model in understanding engagement in oral health prevention.

Chinese creators and Douyin (a prominent Chinese short-video platform) are building a strong relationship in cultural production. Based on the social exchange theory, this study tries to explore the process and mechanism of monetization in Chinese platforms. Using the app walkthrough method and in-depth interviews with 19 full-time creators, we contend that Chinese creators and Douyin engage in a repetitive but unequal exchange with the common goal of earning income. Douyin works with creators to cultivate their thirst for revenue over time, while mastering the creative labor, before finally tying them to monetary gains. Douyin not only binds exposure and allocates Internet traffic to new creators, but also develops Dou+, a traffic marketing tool that leverages the affordances of creative work visibility. Douyin first enhances the creators' income expectations through this step. The platform then directs creators through the Star-Chart content trading system, and establishes the platform-advertiser-creator transaction chain. When the exchange between Douyin and creators becomes stable, the platform sets up an uncertain revenue mechanism. Douyin's commitment to creating a standardized assembly line of production and financial benefit for creators has established an exchange mode between the platform and creators at the expense of innovation and diversity. We argue that this standardized labor process eliminates the autonomy of cultural production. [ABSTRACT FROM AUTHOR]

Modern mobile technologies that allow the quick creation of short videos provide users with ample opportunities to present their information in public space. Teenagers have become the most active users of new forms of creativity, so their self-presentations on video platforms deserve attention. This study uses content analysis to examine the features of Chinese adolescents' selfpresentation on Douyin, the Chinese TikTok counterpart, and the cultural factors that determine these features. We discovered that teenagers' self-presentation is characterized, firstly, by the creation of a virtual identity based on the real one, secondly, by freedom in the choice of role behavior, and thirdly, by the idealization of their image and various means of its formation. In addition to the impact of social, commercial, and network values, we also found the influence of traditional Chinese culture. Cultural stereotypes formed by upbringing are reflected in the forms of self-presentation (from external style to way of thinking) by the modern younger generation on social networks. We noted the role of celebrity culture in the daily lives of teenagers. In the future, studying the role of Chinese adolescents in the social information system, especially at the stage of changes in their self-perception and self-presentation, seems relevant. [ABSTRACT FROM AUTHOR]

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Objective: The rise of online platforms like Douyin, Baidu, and other Chinese search engines has changed how gynecologic oncology patients seek information about their diagnosis or condition. This study aimed to investigate the factors associated with information seeking among these patients and to evaluate their predictive performance. Methods: A cross-sectional study was conducted among 199 gynecologic oncology patients at a single hospital in China. The patients’ demographic characteristics and scores on the State–Trait Anxiety Inventory (STAI-S and STAI-T) and the Hospital Anxiety and Depression Scale (HADS-A and HADS-D) were compared between those who sought information online and those who did not. Logistic regression analyses and receiver operating characteristic (ROC) curve analyses were performed. Results: The patients’ age, marital status, STAI-S scores, and HADS-A scores were significantly associated with online information seeking. The combined model that included these factors showed good predictive performance with an area under the ROC curve of 0.841. Conclusion: The combination of demographic and psychological factors can be used to predict the likelihood of gynecologic oncology patients seeking information online. These findings can help healthcare providers understand their patients’ information-seeking behaviors and tailor their communication strategies accordingly [ABSTRACT FROM AUTHOR]

(1) Background: Playful immunization promotion helps to approach persuasive efforts and raise vaccine acceptance. However, playful promotion in the field of HPV immunization has not been explored. (2) Methods: To address this gap, we analyzed data gleaned from 73 short videos posted by state media and from semi-structured interviews with 37 Chinese stakeholders using thematic analysis. (3) Results: The analysis revealed that state media promoted HPV immunization using celebrity endorsement, anthropomorphism techniques and entertainment performance strategies. Additionally, state media engaged in circle mobilization and livestreamed on Douyin to reach wider audiences. Although playful strategies increased the popularity of HPV vaccine promotion, insufficient multi-stakeholder partnerships and homogeneous message delivery decreased the efficiency of HPV immunization promotion campaigns. (4) Conclusions: The strengthening of multi-stakeholder partnerships and the optimization of the public service provision of HPV vaccination are expected. Our research will not only deepen the global audience’s understanding of Chinese immunization promotion campaigns, but also offer insights for implementing future global health promotion.

This paper aims to optimize neural network algorithms in order to improve their predictive performance and meet the demand for Douyin live sales forecasting. The Douyin live data of Florasis between January 2022 and June 2022 were collected from Huitun data and preprocessed. Using the Pearson correlation coefficient, six factors that are highly correlated with live sales were selected for subsequent prediction. This paper briefly introduces the back-propagation neural network (BPNN) algorithm and analyzes its parameter optimization methods, including particle swarm optimization (PSO), the artificial bee colony (ABC) algorithm, and the beetle antler search (BAS) algorithm. Then, an improved beetle antennae search (IBAS) algorithm was developed by introducing inertia weight and used to construct an IBAS-BPNN model for predicting sales volume in Douyin live streaming. The results showed that compared with the BPNN, PSO-BPNN, and ABC-BPNN algorithms, the IBAS-BPNN algorithm had better prediction performance, with a root-mean-square error of 335.6694, a mean absolute percentage error of 0.0532%, an equilibrium coefficient of 0.9889, and a shorter training time of 90.07 s. The experimental results demonstrate the reliability of the IBAS-BPNN algorithm for predicting sales volume in Douyin live streaming, providing new insights into parameter optimization of BPNN and offering references for further research on BPNN parameter optimization. It also provides an effective method with both timeliness and high accuracy for predicting sales volume in Douyin live streaming in practical applications. Doi: 10.28991/HIJ-2023-04-02-09 Full Text: PDF

Abstract Background Douyin APP is the short video APP with the largest number of users in China. Objective This study aimed to evaluate the quality and reliability of short videos about cosmetic surgery on Douyin. Methods In August 2022, we retrieved and screened 300 short videos related to cosmetic surgery from Douyin, extracted basic video information, encoded the content and identified the video source. The quality and reliability of short video information were evaluated using the DISCERN instrument. Results A total of 168 short videos of cosmetic surgery were included in the survey, and the video sources included personal accounts and institutional accounts. Overall, the total proportion of institutional accounts (47/168, 27.98%) is significantly less than that of personal accounts (121/168, 72.02%); nonhealth professionals received the most praises, comments and even collections and reposts, while for‐profit academic organizations or institutions received the least. The DISCERN scores of 168 short videos of cosmetic surgery were 3.74–4.58 (average 4.22). Content reliability (p = .04) and overall short video quality (p = .02) are significantly different, but short videos published from different sources have no significant difference in treatment selection (p = .052). Conclusion The overall information quality and reliability of short videos about cosmetic surgery on Douyin are satisfactory in China. Patient or Public Contribution The participants were involved in developing research questions, study design, management and conduct, interpretation of evidence and dissemination.

In their quest to access China's lucrative consumer market, Western businesses are often entranced by the sheer scale of the country's social media landscape. However, reducing Chinese consumers to mere statistics veiled in orientalism underestimates the continued importance of understanding their local cultural context. As part of an extensive Australia-China supply chain research program, the current study used community engagement and human-centered digital narrative approaches to co-design communication and marketing strategies between Australian beef producer communities and Chinese consumers. Using field work notes, interviews and content examples we discuss the co-design intervention that focussed on short video content sharing on Douyin. Qualitative insights highlights a divergence between the visual language used by Australian producers to engage with Chinese consumers and the dynamic, vibrant visual discourse among local Australian prosumers of beef. We argue this is why the Australian export industry's promotions often fail to resonate with Chinese consumers. Our study also suggests how best to bridge these cultural gaps through a combination of communication strategies and design intermediaries, recognizing the crucial role that short video platforms play.

With the rise of feminist sentiment and the growing awareness of gender equity in China, social media has become an increasingly central space for Chinese feminist expression. However, the complex dynamics of feminist expression in these online spaces—and the role of popular culture in facilitating such discourse—are still to be fully elucidated. Here, focusing on the understudied social media platform Douyin (the Chinese version of TikTok), we analyze the online discussion sparked by the stand-up comedy acts of Chinese female comedians. Drawing on a qualitative content analysis of Douyin videos and related comments, we demonstrate how users employed the platform’s creative features to challenge everyday sexism by echoing or building upon the stand-up comedians’ gags. At the same time, the analysis also uncovers how Douyin is used to insult and push back against these feminist voices. Our findings shed light on the sophisticated role of Douyin as a platform for digital feminist expression, and the ways in which it can amplify both feminist discourse or, conversely, give voice to misogynistic attacks. [ABSTRACT FROM AUTHOR]

The advent of short video apps like Douyin has greatly popularized the practice of sharing travel experiences in the form of live-streaming or prerecorded videos. With the breakout of COVID-19, the feasibility and appeal of physical travel were substantially undermined such that people now become increasingly dependent on watching short videos as a means of consuming travel-related content. This revolutionary change in the landscape of destination marketing is reshaping the tourism industry, which calls for research efforts of both scholars and practitioners. Our study aimed to investigate how two major characteristics of tourism-themed short videos, namely, level of novelty and camera angle, influence viewers' behavioral intentions toward actually visiting the places, with the incorporation of several relevant psychological mediators, including immersion, positive surprise, spatial presence, and perceptual realism. A 2 (low- vs. high-level novelty) × 2 (first- vs. third-person view) factorial experiment was designed and conducted. Statistical analysis based on a sample of 480 participants suggested that the perception of positive surprise increased with the level of novelty contained in the videos, which was positively associated with viewers' visit intentions in an indirect manner. Moreover, compared to the third-person view, employing the first-person view to film sites and scenes produced a greater sense of immersion, which in turn stimulated interest in taking a tour. This study contributes to the growing body of research in digital travel and telepresence. [ABSTRACT FROM AUTHOR]

This dataset serves as a resource for analyzing Chinese youth’s preferences on short video media platforms, their perception on the dissemination of government messages and socialist cultures. The data were collected through a web-based questionnaire distributed primarily to young people aged 18–30 in mainland China. A total of 331 valid data were collected and stored in Mendeley Data. This data can be fully utilized in the study of contemporary issues such as Chinese youth’s cultural choices, Chinese youth’s perceptions of mainstream culture, and culture and short video platform.

Objective: This study aims to identify content variables that theoretical research suggests should be considered as strategic approaches to facilitate science communication with the public and to assess their practical effects on user engagement metrics. Methods: Data were collected from the official Chinese TikTok account (Douyin) of the Nutrition Research Institute of China National Cereals, Oils and Foodstuffs Corporation, China’s largest state-owned food processing conglomerate. Dependent variables included likes, shares, comments, subscription increases. Independent variables encompassed explanation of jargon (metaphor, personification, science visualization), communication remarks (conclusion presence, recommendation presence), and content themes. Descriptive analysis and negative binomial regression were employed, with statistical significance set at 0.05. Results: First, subscription increases were positively associated with personification (p < 0.05, 0.024) and science visualization (p < 0.01, 0.000). Second, a positive relationship existed between comments and communicator recommendations (p < 0.01, 0.000), while presenting conclusions negatively correlated with shares (p < 0.05, 0.012). Conclusions: Different strategies yielded improvements in various engagement metrics. This can provide practical guidance for communicators, emphasizing the need to balance scholarly presentation with sustaining appealing statistics.

Modern mobile technologies that allow the quick creation of short videos provide users with ample opportunities to present their information in public space. Teenagers have become the most active users of new forms of creativity, so their self-presentations on video platforms deserve attention. This study uses content analysis to examine the features of Chinese adolescents' selfpresentation on Douyin, the Chinese TikTok counterpart, and the cultural factors that determine these features. We discovered that teenagers' self-presentation is characterized, firstly, by the creation of a virtual identity based on the real one, secondly, by freedom in the choice of role behavior, and thirdly, by the idealization of their image and various means of its formation. In addition to the impact of social, commercial, and network values, we also found the influence of traditional Chinese culture. Cultural stereotypes formed by upbringing are reflected in the forms of self-presentation (from external style to way of thinking) by the modern younger generation on social networks. We noted the role of celebrity culture in the daily lives of teenagers. In the future, studying the role of Chinese adolescents in the social information system, especially at the stage of changes in their self-perception and self-presentation, seems relevant. [ABSTRACT FROM AUTHOR]

Studies of digital platforms have critically examined the exploitation and low paid condition of creative labour in cultural industries. This study aims to empirically explore the motivation behind why producers/consumers, key opinion leaders, or wanghong are still devoted to producing and posting videos on the short video platform Douyin, which is the Chinese version of Tik Tok, despite the precarious condition. Leveraging on Bourdieu's concept of cultural capitals and the interchangeability of capitals, this paper argues that Douyin provides the possibility for different wanghong to pursue their own intended capitals, which are not just economic capital, but also social, symbolic, and cultural capital. Under a relatively close environment of China, the flexibility and interchangeability of capital gain have at least become an alternative for these wanghong to explore their creativity and fulfil their desires. [ABSTRACT FROM AUTHOR]

The COVID-19 pandemic has had a huge impact on the world's social development, especially tourism development, and has also spurred the industry to update its marketing model. In the post-pandemic era, traditional offline marketing cannot meet the needs of the industry and tourists, highlighting the urgent need to change marketing methods. Short video social media platforms, represented by Douyin, have become an important means for short video marketing and tourism destination marketing. This study aimed to analyze the impact of short video marketing on tourist destination perception in the post-pandemic era. The study collected comments on short videos on Douyin about the theme park Xiyou Paradise using crawler software (version 8.6.2). The ROST CM6 software (version 6.0) was used for word frequency, social network semantics, and sentiment analysis of the crawled data. The results revealed shortcomings in short video content and short video marketing effects, for which the study proposed solutions. The findings are expected to provide suggestions for tourism destination marketing and enrich the research on tourism short video marketing. [ABSTRACT FROM AUTHOR]

Background: Douyin APP is the short video APP with the largest number of users in China. Objective: This study aimed to evaluate the quality and reliability of short videos about cosmetic surgery on Douyin. Methods: In August 2022, we retrieved and screened 300 short videos related to cosmetic surgery from Douyin, extracted basic video information, encoded the content and identified the video source. The quality and reliability of short video information were evaluated using the DISCERN instrument. Results: A total of 168 short videos of cosmetic surgery were included in the survey, and the video sources included personal accounts and institutional accounts. Overall, the total proportion of institutional accounts (47/168, 27.98%) is significantly less than that of personal accounts (121/168, 72.02%); nonhealth professionals received the most praises, comments and even collections and reposts, while for‐profit academic organizations or institutions received the least. The DISCERN scores of 168 short videos of cosmetic surgery were 3.74–4.58 (average 4.22). Content reliability (p =.04) and overall short video quality (p =.02) are significantly different, but short videos published from different sources have no significant difference in treatment selection (p =.052). Conclusion: The overall information quality and reliability of short videos about cosmetic surgery on Douyin are satisfactory in China. Patient or Public Contribution: The participants were involved in developing research questions, study design, management and conduct, interpretation of evidence and dissemination. [ABSTRACT FROM AUTHOR]

Due to the limitations imposed by the COVID-19 pandemic, customers have shifted their shopping patterns from offline to online. Livestream shopping has become popular as one of the online shopping media. However, various streamers’ malicious selling behaviors have been reported. In this research, we sought to explore streamers’ malicious selling strategies and understand how viewers perceive these strategies. First, we recorded 40 livestream shopping sessions from two popular livestream platforms in China—Taobao, and TikTok. We identified 16 malicious selling strategies that were used to deceive, coerce, or manipulate viewers and found that platform designs enhanced nine of the malicious selling strategies. Second, through an interview study with 13 viewers, we report three challenges of overcoming malicious selling in relation to imbalanced power between viewers, streamers, and the platforms. We conclude by discussing the policy and design implications of countering malicious selling. [ABSTRACT FROM AUTHOR]