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This research investigates the influence of Digital Content Marketing (DCM) on tourist awareness, satisfaction, and loyalty towards destinations, particularly from the perspective of Indian travel companies. It aims to understand how DCM reshapes tourism experiences and its implications for destination marketing strategies. Using a cross-sectional research design and analyzing 220 valid responses from social media users with travel experience from Jammu and Kashmir, advanced statistical techniques were employed, revealing a significant positive impact of DCM on tourist awareness, satisfaction, and subsequent loyalty. These findings highlight DCM's transformative potential in making tourism more accessible, engaging, and enjoyable for travelers, benefiting both tourism businesses. The study provides insights for refining tourism strategies and marketing campaigns, emphasizing DCM's role in enhancing customer awareness, lead generation, conversion rates, and the quality of digital content for travel websites. It contributes uniquely to existing knowledge by comprehensively examining the impact of DCM on tourists' attitudes, and it sheds light on how DCM revolutionizes tourism, offering travelers a more authentic and immersive experience. This research sets a precedent for leveraging DCM to drive sustainable tourism growth and enrich the tourist experience. Key Words: Digital Content Marketing, Tourist Destination Awareness, Tourist Satisfaction and Destination Loyalty, Social Media Pages., INTRODUCTION In recent years, the tourism sector in India has undergone a significant metamorphosis, catalyzed by the pervasive integration of digital technologies. The erstwhile reliance on static promotional materials and [...]

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Featuring Greg Lockhart, President, Lockhart Industries April/May 2021 Greg Lockhart is the president of Lockhart Industries, a Dallas-based leader in custom branding, graphic design, and fine imprinting for America's top [...]

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