Search

Your search keyword '"Consumers -- Psychological aspects"' showing total 7 results
Start Over Descriptor "Consumers -- Psychological aspects" Publication Year Range Last 10 years
7 results on '"Consumers -- Psychological aspects"'

1. Restaurants Orchestrate Dining Soundscapes

Author

Krueger, Alyson

Subjects
Music -- Psychological aspects, Restaurant industry -- Services -- Customer relations, Consumers -- Psychological aspects
Abstract

Owners are putting more thought than ever into the music playing through their speakers, sometimes tapping professionals for help. Simon Kim knows exactly how many beats per minute are in [...]

Published
2024

2. Incorporating emotions into evaluation and choice models: application to Kmart Australia

Author

Roberts, Ken, Roberts, John H., Danaher, Peter J., and Raghavan, Rohan

Subjects
Advertising -- Evaluation, Discount stores -- Advertising -- Market share, Consumers -- Psychological aspects, Company market share, Advertising, marketing and public relations, Business
Abstract

This paper addresses the repositioning of Kmart Australia in 2011. It shows how by calibrating emotional as well as cognitive reactions and estimating their impact on purchase intentions, Kmart was [...]

Published
2015
Full Text
View/download PDF

3. Branding selfdevelopment: purpose gets personal

Subjects
Advertising campaigns -- Evaluation, Consumer goods industry -- Marketing, Need (Psychology) -- Analysis, Consumers -- Psychological aspects, Company marketing practices, Advertising, marketing and public relations, Business, Business, international
Abstract

Maslow's hierarchy of needs has long been the not-so-secret weapon of marketers and brand strategists, but can businesses convincingly make a play to help people achieve its upper tiers of [...]

Published
2016

4. Want to Eat Healthier? Avoid Stores With Snacks at Checkout

Subjects
Junk foods -- Health aspects, Consumers -- Psychological aspects, Supermarket chains -- Analysis, Health
Abstract

Byline: Steven Reinberg, HealthDay ReporterTUESDAY, Dec. 18, 2018 (HealthDay News) -- Getting rid of candy and chips at the supermarket checkout could lead to a dramatic reduction in junk food [...]

Published
2018

5. It's Not a Junk Drawer. It's An Archive Of An Interesting Life

Subjects
Consumers -- Psychological aspects, Psychologists -- Practice, General interest
Abstract

To listen to this broadcast, click here: http://www.npr.org/templates/story/story.php?storyId=394502389 MARTIN: Spring is finally here. And in coming weeks, many of us may find ourselves infected with a fever to clean. It's [...]

Published
2015

6. 'Feeding paranoia' not best tactic

Author

Faivre, Kelsey

Subjects
Agricultural industry -- Marketing, Consumers -- Psychological aspects, Company marketing practices, Agricultural industry, Business
Abstract

WHEN I visited New Zealand last fall, an individual who worked for the New Zealand government admitted that New Zealand farmers make money by 'feeding the paranoia.' In other words, [...]

Published
2015

7. Sentiment analysis: understand your healthcare customers

Subjects
Health care industry -- Customer relations, Consumers -- Psychological aspects, Health care industry, General interest, Health
Abstract

Sentiment analysis can give healthcare companies a competitive edge in understanding what customers think about their healthcare experience, to help reduce costs and improve care service, and to lead to [...]

Published
2015

Catalog

Books, media, physical & digital resources
See catalog results