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In this article, we provide a review of research that explores the extensive history of wildfires across Europe, focusing specifically on Romania's territory. Lakes and peatlands serve as ideal sources for reconstructing charcoal fluxes resulting from vegetation burning. These natural resources are extremely sensitive to local environmental changes, and the deposition of allochthonous material is exclusively atmospheric. The analysis of macro-charcoal is the primary method for reconstructing local and regional wildfires. This article aims to emphasize the significant studies on paleofires, and the processing and identification methods of macroscopic charcoal particles, which include charcoal number, morphology, and CharAnalysis. The review of scientific achievements in Europe and Romania provides valuable insights into these methods. We aim to investigate the potential of modern international paleofire databases, such as the Global Charcoal Database and Reading Palaeofire Database, which provide updated information on local and regional paleofire occurrences during the Holocene period. We will also make use of software tools that generate maps based on network data, such as VOSviewer Bibliometric Analysis, to visualize and study the wildfire in Romania. Furthermore, we will analyze the publications related to this topic that are available in the Web of Science database. We analyzed the results of paleofire studies in Europe and Romania to determine the primary research directions linked to fire reconstruction. Our review revealed that most of the study sites in Romania are in the Carpathians, particularly at higher elevations, followed by mid-elevation areas. However, lowlands have been less investigated up to this date. [ABSTRACT FROM AUTHOR]

The internet has offered marketers a new way to be more creative, resulting in more openness and transparency in marketing. The proliferation of digital media platforms and the commercial use of the internet have changed the business landscape. This study uses ScientoPy to analyze the global evolution of digital marketing research. It is grounded in the eminent Scopus and Web of Science databases. The parameters examined in this study were the number of publications, the most productive author, the analysis of the author's keywords, popular sources, and institutional information. This study discovered a rising trend in digital marketing research in both the Scopus and WoS databases. "Machine Learning" has exploded in popularity during 2019 and 2020. "Digital Marketing" is inextricably linked to "Social Media", "Big Data", "Marketing Communication", "Machine Learning", and "Sentiment Analysis", all of which gained traction in 2018 and beyond. Bucharest University of Economic Studies in Romania has become the most prolific research institution on digital marketing. The findings of this study enabled readers and future researchers to identify the primary research areas, keywords, related studies, and the most notable institutions and researchers. Besides, this study provides readers and future researchers with a global perspective on hot topics in digital marketing. It offers various analyzes for well-organized information utilization. This study also illustrates recent digital marketing research trends to inform practitioners, future researchers, and policymakers about developing digital marketing research theories and practices that merit scrutiny. [ABSTRACT FROM AUTHOR]