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This paper examined the media and public relations coverage of e-sport in China over a 17-yr period, focusing on how the representations of e-sport as a fast-growing industry have changed in China during that time. With the theoretical underpinning of media framing, the study used content analysis and examined 400 e-sport-related reports. Specifically, it investigated the tone of coverage, the topic emphasis of e-sport-related stories, and the use of jargon and statistics in the reports. In general, findings indicated that both mainstream media and public relations gradually covered e-sport issues in a more positive way as time went by. Similar to reporting on traditional sports, the topic emphasis changed from nongame issues to player and team performance in the contemporary climate. The findings highlight the importance of live-streaming platforms in e-sport development and suggest that more traditional-sport-styled media coverage of e-sport might benefit the industry. Finally, the study calls for an evaluation of media e-sport coverage in different cultural contexts and comparisons between e-sport's and traditional sports' representation in the contemporary media climate. [ABSTRACT FROM AUTHOR]

This article analyzes the theoretical and applied principles of functioning for the structural units of public administration bodies responsible for forming the relations with the public and mass media. The problem of finding optimal organizational forms of public relations and media management for the judiciary is of extreme importance. The system needs to increase the level of citizens’ trust and provide more transparent coverage of its activities in the framework of state reforms. The article determines the main tasks of the press service working for public authorities and, in particular, in courts. The research of the theory and actual state of the functioning of press services in courts also includes the analysis of the organizational forms of management of public relations processes in public authorities. It describes the structural place of the press service in the management process. [ABSTRACT FROM AUTHOR]

The work examines tools and principles of investor relations in the context of corporate communication as a whole. The author defines the theoretical background in connection with public relations, media relations and investor relations competencies as integral parts of corporate communication and points out the trend of corporate news penetrating into the content of mass media. In this context, the work also describes the tendency of current journalism towards so called „churnalism“, a term which has been used in connection with uncritical use of press releases and PR materials in of articles in newspapers and other media in order to meet increasing time and cost pressures without undertaking further research and checking. [ABSTRACT FROM AUTHOR]

• Considers official attempts to manage the press in Britain in the Houses of Parliament in the 18th and 19th centuries. • Differs from previous work in that it focuses on parliament and not the civil service. • Argues for greater awareness of pre-history of PR in Britain, following similar work in Germany and the US. This paper considers a topic that has received scant attention in the historiography of public relations: official attempts to manage the press in Britain in the Houses of Parliament in the eighteenth and nineteenth centuries. Existing accounts of the emergence of government public relations in the UK have tended to focus on the civil service in the first half of the twentieth century, but this article sheds light on a series of earlier developments, including the allocation of seats for reporters in the viewing gallery of the Commons in 1803, the construction of dedicated Reporters' Galleries in both parliamentary chambers in 1847–52 and the creation of a Westminster Lobby in 1884. Taken together, these reforms improved journalists' access to parliament in an era in which direct governmental control over newspapers lapsed. Yet, they also allowed politicians to influence media commentary by determining who was permitted access to parliament and what type of content made its way into print. A case can thus be made that Westminster, not Whitehall, played host to the earliest official attempts to manage the media in Britain, and this has important repercussions for current understandings of public relations history. [ABSTRACT FROM AUTHOR]

While much research has examined the composition of sport media and those charged with constructing it, namely sport journalists and editors, far less has explored an essential set of actors in the construction of news: sources. This study aimed to explore the construction of the sport media agenda from arguably the most important sport news sources: sport media relations managers. In particular, this paper asked: how do media staff in sports organisations influence the production of news? To answer this question, this paper is based on a qualitative, observational study of a professional Australian Rules football club in Australia, involving interviews, observations and document analysis. Research within a professional Australian Rules football club found that the club delivered high-quality information subsidies that met sports journalists’ newswork requirements. However, media access was almost solely limited to these information subsidies, which are highly subjective and negotiated, which in turn allowed the professional football club to significantly control the subsequent media agenda. [ABSTRACT FROM AUTHOR]

Anecdotal evidence suggests that sport organisations in Australia have taken significant control of the news agenda through the employment of media-relations managers, who deliver regular, routinised information subsidies – such as media releases and media conferences. This article explored the impact of these subsidies on the news through a survey (n = 123) and interviews (n = 37) with media-relations staff employed in Australian sport organisations. It found that the scheduling of media conferences and the selection of sources to appear at these conferences is highly strategic and routinised within professional sport organisations, with little apparent input from sport journalists. This has the potential to lead to further criticisms of sport journalism, which has long been labelled the ‘toy department’ of the newsroom. [ABSTRACT FROM AUTHOR]

The present meta-analysis study systematically reviews articles on media relations published from 1945 to 2021. It aims to explore media relations research in terms of progression, journals, theories, methods and data analytical tools, media genres and platforms, geospatial distribution of discussed issues and first author affiliations, organization types, most frequently used words, and major themes covered through a quantitative content analysis and a qualitative text mining approach. After applying the inclusion and exclusion criteria, 276 articles from 2006 to 2017 were collected as the final sample. Public Relations Review has published the most articles, while the most commonly used theories were agenda setting /building theory, rhetorical theory, and framing theory. Media relations articles utilize qualitative methodologies more than quantitative ones, while the commonly used data analytical tools were content analysis, interview, survey, and case study. Our analysis of the discussed regions and geospatial distribution of first-author show that the North American, European, and Asian continents and the US, the UK, China, and Australia have relatively more publications. The majority of media relations articles discussed governmental organizations. Five themes dominated media relations articles: public relations strategy, media relations practice, mass media and journalism, state–media relations, and organizational media relations. • The present meta-analysis study systematically reviews articles on media relations published from 1945 to 2021. • PPR has published the most articles of MR, while the most commonly used theories were agenda sitting/building theory, rhetorical theory, and framing theory. • MR articles utilize qualitative methodologies more than quantitative ones, while the commonly used data analytical tools were content analysis, interview, survey, and case study. • North American, European, and Asian continents and the US, the UK, China, and Australia have relatively more publications. • Five themes dominated MR articles: public relations strategy, media relations practice, mass media and journalism, state–media relations, and organizational media relations. [ABSTRACT FROM AUTHOR]

This article studies how traditional media functions have changed due the new media growth in terms of consumption and influence and how this has affected the public relations (PR) campaigns in terms of storytelling and managing content. The starting point of this article is the media coverage of the Paris attacks on the 13th November, as well as the institutional ceremonies that the French government organized as a tribute to 120 victims. The methodology of this article is based in a sample of the mainstream media in French and English language published in Europe. The analysis indicators are the following: (a) the “message,” as the story based on organizational essentials, values and identity; (b) the publics in a media relations campaign: opinion leaders and opinion makers; (c) the social dimension and the agenda setting; (d) effectiveness versus excellence and vice versa; (e) role of the media: traditional media (or mainstream media) and new media; (f) trends and challenges for professionals. As we will see, new trends of communication are redirecting the media strategy in PR campaigns in terms of influencing other key publics that generates major engagement in institutional reputation. Hence, traditional media functions (setting agenda, transmitting values, and creating opinion) operate in a new digital context of mashup journalism where cross-cultural PR seeks to better align media agenda’s with public and political agenda’s in order to set frames of sociability and community engagement. [ABSTRACT FROM AUTHOR]

• Explores original theorizing in social media and public relations. • Proposes axioms and theorems of human communication in digital times. • Bridges classic communication studies and latest social media research. • Extends social media theory and public relations theory. Although robust theories of radio, television, cinema, journalism, and other areas of mass media already exist, the social media sphere has received relatively little original theorizing. Modeled after Berger and Calabrese's (1975) seminal "axioms of human communication" article, this essay takes stock of the existing research on social media, and uses the same approach to theorizing about social media, advancing 7 axioms and 21 theorems, and exploring how the propositions chronicled can be used to build social media theory and improve public relations practice. [ABSTRACT FROM AUTHOR]