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The study examines the holistic impact of digital marketing strategies on fast delivery in Nigeria. A descriptive survey research design was utilized and a sample size of one hundred and forty-four was used. Data was analyzed using descriptive and inferential statistics with the help of the IBM-SPSS version 27. The result found that content marketing significantly and independently predicts fast courier services (ß = .61, t = 9.12, p<.05). The result also found that search engine optimization significantly and independently predicts fast courier services (ß = .48, t = 6.58, p<.05). The result also found that email marketing significantly and independently predicts fast courier services (ß = .17, t = 2.09, p<.05). Finally, there was significant joint prediction of content marketing, search engine optimization and email marketing on job performance F (3,140) = 32.44, R2 = 0.41; p<.05). These results demonstrate how technological advancements and digital marketing has potentially and completely transform courier services and fast delivery of courier services in Nigeria, providing numerous chances for companies to improve their delivery capacities and clientele. In the context of fast delivery services of courier service in Nigeria, the paper work out the impact of new technology on the transformative potential of digital marketing strategies through the technological innovations. [ABSTRACT FROM AUTHOR]

The paper examined the strategies used for marketing of information resources and services in medical libraries of public universities in the North-western geopolitical zone of Nigeria. The main objectives of the study is to identify the major strategies used in marketing of information resources and services and how to enhance the existing marketing strategies for optimum use of information resources and services.An explanatory sequential mixed methods research was used for the study. The study involved medical libraries of four public universities in the zone under study. A sample of 365 number of students and 4 number of heads of the medical libraries were chosen for the study. Questionnaire, interviews and observation were used as instruments for data collection. SPSS and Nvivo software were used to analysed the quantitative and the qualitative data collected. The findingd reveales that the major strategies used include advertisement, notice boards, use of social media, use of posters and pamphlets, exhibition and display, user oreintation program and user education. Others were seminars and workshops, SDI, CAS and handbook.The challenges surrounding the libraries' strategies in marketing the information resources and services were the absence of adequate funding and lack of sufficient facilities that will facilitate marketing the information resources and services, among others. Therefore, it is recommended that there is the need for a policy to guides the strategies in use, adequate training should be given to library staff. The libraries should provide adequate facilities to facilitate marketing of information resources and services to their users. [ABSTRACT FROM AUTHOR]

Purpose: Given that managers play a crucial role in developing and deploying AI for marketing financial services, this study was aimed at better understanding their awareness regarding AI and the challenges they are facing in providing the attendant technologies, as well as highlighting key stakeholders and their collaborative efforts in providing financial services. Design/methodology/approach: Exploratory, inductive research design. The data was gathered through semi-structured interviews with 47 bank managers in both developed and developing countries, including the United Kingdom, Canada, Nigeria and Vietnam. Findings: Managers are aware of the prospects of AI and are making efforts to address AI as a business need but find that there often exist certain challenges in accelerating AI adoption. The study also presents a conceptual framework of AI in relation to financial service marketing, which captures and highlights the interactions among the customers, banks and external stakeholders, as well as the regulators. Research limitations/implications: Banks must understand their business objectives, the available resources and the needs of their customers. Managers should keep the ethical implications of their working relationships in mind when selecting a team or collaborating with partners. In addition, managers should be trained and assisted in comprehending AI in relation to financial services, while the regulators must be involved in the development of AI for financial service marketing. Finally, it is critical to communicate the prospects for AI to consumers. Originality/value: This study provides empirical insight into the opportunities, prospects and challenges pertaining to the use of AI in the area of financial service marketing. It also specifically calls into question certain preconceptions regarding AI and its role in financial services, the chatbots adopted for financial service delivery and the role of marketing managers in developing AI. [ABSTRACT FROM AUTHOR]

This paper, on a pilot scale, examines the effect of innovative marketing strategies on small business survival. Survey research design was adopted and Census sampling technique was used by selecting all SMEs operators without the exception of any, using a sample of 106 registered small businesses in Ijebu-Ode, Ogun State, Nigeria. Ordinary least square regression technique was used and a total of 62 questionnaires were retrieved and considered usable for analysis which represents 59% of the total questionnaire distributed. Results showed that customer focus, market focus and integrated marketing, in that order of potency, have positive and significant effects on survival of small business in Ijebu-Ode, Ogun State, Nigeria. This is in support of innovation theory. The study recommend that small business should emphasis more on the dimensions of innovative marketing strategies in order to achieve and sustain their survival in the marketing environment. [ABSTRACT FROM AUTHOR]

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In the context of an increased use of commercial soldiers in high-end conflict, this article investigates how the Nigerian government's reliance on the global market for force has helped its efforts to counter Boko Haram. The article shows, through a case study of Nigeria's counterinsurgency campaign against jihadist insurgents, that states in the developing world can augment their ability to provide effective public security by creating security assemblages. Moving beyond the normative debate about Private Military Companies (PMCs), this article highlights that public-private security arrangements can support the state in the developing world to live up to its role as a communal security provider. Nigeria's employment of the South African PMC Special Tasks, Training, Equipment and Protection Ltd. (STTEP), helped it build an effective public-commercial partnership, thus providing the Nigerian Armed Forces (NAF) with capacity, capability and norms that were essential in their counterinsurgency struggle. [ABSTRACT FROM AUTHOR]

Copyright of Folia Toruniensia is the property of Nicolus Copernicus Public Provincial Library in Torun and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Businesses do not operate in a vacuum. Activities of business have steadily increased pressure on the environment, leading to a growing demand for environmental sustainability and measures to address it. Ecocertification is seen as a strategic communication tool in green marketing strategy to build trust and credibility. This study provides evidence that eco-branding is more than just a branding gimmick. Using a sample of 120 students from Michael Okpara University of Agriculture Umudike, Nigeria, who are the future of environmentalism. The study observed that communication and campaign about environmental practices are not totally rejected by Nigerians. This mirrors the importance of perceived behavioural control especially – the dimension of self-efficacy and could serve as a foundation for developing policies that challenge certain assumptions held by young people concerning ecological issues. It also shows that young people are highly aware of eco-branding and labelling though their perception is limited to their level of exposure hence they consider such products being organic products. In addition, respondents prefer voluntary labelling than mandatory option. Voluntary labelling it emphasis the strength of value and ethicalmoral burden and commitment of the firm to the environment. These voluntary labels often come from trusted thirdparty institutions with high credibility. This study, therefore, identified that consumer’s education is a gateway to achieving the intent of eco-labels and branding because consumer perception of certification is negative.as it is seen as a marketing gimmick which reflects credibility crisis about brands with massive investment to promote environmental performance. This study also provides evidence that what drives certification performance among consumers is their concern about the environment and awareness of benefit such concern have on sustainability. The role of marketing is to design a green communication strategy that improves corporate credibility. In going for ecolabel policy, it is important to ensure the credibility of the certification as it reflects the credibility of the firm before the public. [ABSTRACT FROM AUTHOR]

Despite increased competition, construction firms are generally known to be lagging in the adoption of marketing strategies. The performance of indigenous construction firms (ICFs) in Nigeria has been severally criticised without commensurate research efforts to address the problem. This study focused on the influence of marketing strategies on the performance levels of ICFs in South-South Nigeria. Study questionnaires were purposively issued to CEOs and managers of ICFs (n = 87) in the research area. Maintaining a pool of professionals to boost company image (x =3.79) ranks highest among the identified marketing strategies. The Kruskal-Wallis H test of difference in the opinions of the different firm groups showed that a significant difference exists in the frequency of use of the marketing strategies by the different firm groups. A significant difference (p = 0.013) exists in the frequency of use of the marketing strategies by average performers (mean rank = 57.84) and high performers (mean rank = 78.03). The groups of marketing strategies that influence ICF level of performance are third-party-based, client-based, firm-based, and publicity-based strategies. Average-performer ICFs should make more frequent use of marketing strategies, and the use of project performance-based marketing strategies by ICFs should be increased. [ABSTRACT FROM AUTHOR]