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The purpose of this article is to analyze how the covid-19 pandemic affected the perceptions and uses of time of domestic workers in Spain, focusing, in particular, on the cities of Granada and Zaragoza. Our work derives from the project "El cuidado importa. Impacto de género en las cuidadoras/es de mayores y dependientes en tiempos de la Covid-19" (CUMADE) coordinated by Universidad Rovira I Virgili de Tarragona-Cataluña (Spain), and run by interdisciplinary research teams from ten Spanish universities between the months of September 2020 and January 2021. The research is qualitative, based on in-depth interviews, and designed to investigate the impact of covid-19 on the care of the elderly and dependents and, more specifically, on the domestic workers' sector. Temporality, so severely affected by the uncertainty and unpredictability of the new situation, provides an interesting axis for qualitative analysis of the discourses of women workers on the way in which the pandemic has conditioned their daily lives. To undertake this analysis, we base ourselves on the work of Ramón Ramos on las imágenes sociales del tiempo (the social images of time). This approach represents an original and novel analysis of the reality of domestic workers, while at the same time dialoguing with other recent work on this issue. The images of time as a resource, scenario, or horizon serve to analyze the discourse of our interviewees and show how time, understood as a social category, has structured and organized their lives. We consider what they have been able to do and what they have not been able to do, the distribution and intensification of tasks, their plans for the future, and the physical and emotional impact of the pandemic. [ABSTRACT FROM AUTHOR]

The goal of the following text is to analyze the changes in television advertising in the banking and automobile sectors, according to the social context. The hypothesis is that communication is significantly influenced by the situational context, causing differences between the advertising of the two sectors. A multimodal discourse analysis is used, comparing twenty commercials from the banking and automobile sectors in 2019 and 2020, the period during which the lockdown due to COVID-19 took place. Based on a qualitative and quantitative analysis tables were developed with which to analyze general data such as the value proposition or target audience of the advert, or other special data like the text (verb tenses, rhetorical figures...), the image and the sound used. The fact that context is decisive in communication is made evident, and since this is different in every sector, the communication strategy is clearly different as well. However, the points that the two sectors have in common are remarkable: these range from talking about brands and products, to speaking for and about people. [ABSTRACT FROM AUTHOR]

This work is based on the mediatisation of society theory, which establishes more attached importance and the presence of the mass media as mediators in various social processes, as well as on Production Studies, that analyse creative skills to draw an audience, to apply these theories to the media representation of the COVID-19 pandemic. The objective is to analyse how the generalist media have represented male/female scientists, who have become social benchmarks during the first COVID-19 wave in Spain. Our initial hypothesis considers that the purpose of the mediatisation of scientific discourse was to contribute answers to, and to keep society calm, in an uncertainty context. By content and discourse analyses with a sample formed by 172 pieces of work published between 25 January and 5 July 2020 in four Spanish digital newspapers, we observed how these specialists not only became the usual sources of journalistic information but were also the main leading figures in them. The mass media pay attention to their statements, but also to their aesthetics and communication style, which are singular compared to conventional power to date. Science enters the national section with its own image and explanatory intentionality. Nonetheless, constant overexposure and its link with governments making controversial decisions influence the image held by the public opinion of scientists with time, which dissociates them from its knowledge and identifies them with political power. [ABSTRACT FROM AUTHOR]

The impact of the COVID-19 pandemic has reached most countries in the world. In the field of political communication, it is an unprecedented challenge for world political leaders. The aim of this research is to analyze the war rhetoric of Pedro Sánchez, President of Spain, one of the countries most affected by the pandemic. It takes his official speeches delivered from March 10 to April 22 as a reference. Content analysis is used with a procedure created for this case, under the approach of the Critical Discourse Analysis and combining a quantitative and qualitative perspective. After a thorough bibliographical review on the use of war rhetoric in public discourse, a corpus of lexical units w identified and interpreted in context: 101 lexical units and 359 phrases or metaphors with war or military reminiscences are detected in the 13 discourses of the corpus. The greatest "warlike weight" concentrates on the most serious moments and on the victims and those infected during the crisis. The war is the transmission vehicle used by the President of the Spanish Government to convey, in a simple, visual, and moving way, a government decision. [ABSTRACT FROM AUTHOR]