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In recent years, China's e-commerce industry has developed at a high speed, and the scale of various industries has continued to expand. Service-oriented enterprises such as e-commerce transactions and information technology came into being. This paper analyzes the shortcomings and challenges of traditional online shopping behavior prediction methods, and proposes an online shopping behavior analysis and prediction system. The paper chooses linear model logistic regression and decision tree based XGBoost model. After optimizing the model, it is found that the nonlinear model can make better use of these features and get better prediction results. In this paper, we first combine the single model, and then use the model fusion algorithm to fuse the prediction results of the single model. The purpose is to avoid the accuracy of the linear model easy to fit and the decision tree model over-fitting. The results show that the model constructed by the article has further improvement than the single model. Finally, through two sets of contrast experiments, it is proved that the algorithm selected in this paper can effectively filter the features, which simplifies the complexity of the model to a certain extent and improves the classification accuracy of machine learning. The XGBoost hybrid model based on p/n samples is simpler than a single model. Machine learning models are not easily over-fitting and therefore more robust.

Entropy models the added information associated to data uncertainty, proving that stochasticity is not purely random. This paper explores the potential improvement of machine learning methodologies through the incorporation of entropy analysis in the learning process. A multi-layer perceptron is applied to identify patterns in previous forecasting errors achieved by a machine learning methodology. The proposed learning approach is adaptive to the training data through a re-training process that includes only the most recent and relevant data, thus excluding misleading information from the training process. The learnt error patterns are then combined with the original forecasting results in order to improve forecasting accuracy, using the Rényi entropy to determine the amount in which the original forecasted value should be adapted considering the learnt error patterns. The proposed approach is combined with eleven different machine learning methodologies, and applied to the forecasting of electricity market prices using real data from the Iberian electricity market operator – OMIE. Results show that through the identification of patterns in the forecasting error, the proposed methodology is able to improve the learning algorithms’ forecasting accuracy and reduce the variability of their forecasting errors