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In spite of the fact that the road traffic crash fatality rate in South Africa is significantly higher than the global average, the characteristics and causes of road traffic crashes are still not well understood. Without a clear understanding of the characteristics and causes, intelligence-led countermeasures to reduce crashes cannot be developed or applied. The analysis of local South African road crash data is of particular importance in identifying the underlying problems responsible for the high crash rates across the country. While descriptive analyses can be used to present a snapshot of the crash problem, they are largely inadequate when it comes to throwing light on the underlying patterns and relationships between the contributing factors and causes of the crashes themselves. This paper presents a study of the use of Association Rule Analysis (ARA) on data related to crashes on the N4 between Pretoria and the Mozambican border, between 2015 and 2019, to see what added value ARA may offer to standard descriptive analyses of crash data. Apriori Association Rule algorithm was employed on the dataset to identify what contributory factors were not initially evident in the occurrence of serious and fatal crashes. ARA revealed that pedestrians, negligent driving, overtaking and single-vehicle crashes are common factors likely to be present in a serious crash. However, this study found that descriptive statistical analysis and ARA methods are not mutually exclusive, but rather complementary. Where descriptive statistical analysis focuses on summarising and describing data, ARA focuses on identifying relationships and patterns within the data. [ABSTRACT FROM AUTHOR]