Search

COVID-19 has required researchers to change methods to better reflect the new realities of social distancing, sheltering in place, and the use of extended quarantines to isolate from the community. The paper illustrates the implications of shifting recruitment strategies midstream with populations that are already normally considered 'hard-to-reach'. The population in this illustration involves mothers with young children in shared parenting arrangements across three Canadian provinces (Alberta, Manitoba, Ontario) who have experienced domestic violence. Due to public health protocols that required social distancing, strategies typically used to engage vulnerable populations in research, including collaborating with community service providers and face-to-face contact were no longer possible. With limited knowledge and resources, we pivoted our recruitment strategy from the use of posters in agencies to a paid Facebook advertisement strategy. Prior to our social media campaign, our time-intensive recruitment efforts had produced very few responses to our online survey. Our advertisement ran from March 13 to 12 July 2020 and Facebook reported that it 'reached' an approximate 42,488 viewers Through Facebook, we discovered a number of support groups for mothers with young children that only exist online. Rather than putting up posters in their settings, community service providers became online recruiters through their 'tweets', 'likes', and 'sharing' of our study. The impact of COVID-19 on our research has taught us about the power of social media as a recruitment strategy. Facebook is a useful tool to enhance research awareness and engagement with hard-to-reach populations even post COVID-19.

Objective: In 2018, Canada's Cannabis Act legalized adult recreational cannabis use and limited cannabis product advertising to adults. Cannabis product advertising to youth remains illegal. The extent to which adult-targeted, or illicit youth-targeted cannabis advertisements is reaching and impacting Canadian youth is unknown. We used Ecological Momentary Assessment (EMA) to describe how often and how much exposures to cannabis advertising influence Canadian youths' real-world, real-time intentions to use cannabis., Methods: 120 Ontario, Canada youths ages 14-18, took photos of cannabis advertising that they encountered in their natural environments over a period of nine consecutive days. Following each exposure and twice daily device-issued random prompts, they also rated their intentions to use cannabis., Results: Many participating youth (n = 85; 70.83 %) reported at least one cannabis advertising exposure during the study (range 1-30, M = 4.02). Exposures occurred through a range of advertising channels (e.g., internet ads, billboards). Multilevel modeling showed that youth advertising exposure increased cannabis use intentions in vivo (β = 0.06,SE = 0.03;t = 1.98;p =.04;n = 1,348)., Conclusion: Data from this study shows that cannabis advertisements are regularly reaching Canadian youth and increasing their intentions to use cannabis. This suggests that current Canadian prohibitions on cannabis advertising to youth are ineffective and/or ineffectively enforced, and that the Canadian government needs additional or enhanced prohibitions on cannabis promotion to protect youth from harms associated with increased advertisement exposure, such as increased cannabis use., Competing Interests: Declaration of competing interest The authors declare that they have no known competing financial interests or personal relationships that could have appeared to influence the work reported in this paper., (Copyright © 2024 The Author(s). Published by Elsevier Ltd.. All rights reserved.)

Purpose This paper presents an analysis of how health intersects with the experience of housing insecurity and homelessness, specifically for migrant women. The authors argue that it is important to understand the specificities of the interplay of these different factors to continue the advancement of our understanding and practice as advocates for health and housing security.Design/methodology/approach An exploratory, qualitative, methodological approach was adopted, using a broad definition of housing insecurity: from absolute homelessness (e.g. residing rough) to invisible homelessness (e.g. couch surfing) to those at risk of homelessness. In total, 26 newcomer (foreign-born women who came to live in Canada during the previous ten years, regardless of their immigration status) women were recruited in Montreal, Canada. Participants were recruited directly through advertisements in public places and in collaboration with community organizations (women's centers, homeless shelters, crisis centers, domestic violence shelters, immigrant settlement agencies and ethnic associations) and they self-identified as having experienced housing insecurity. Efforts were made to include a diversity of immigrant statuses as well as diversity in ethnicity, race, country of origin, family composition, sexual orientation, age and range of physical and mental ability. Women were engaged in semi-structured, open-ended interviews lasting approximately 1 h. Interviews were conducted in English or French in a location and time of participants' choosing.Findings The findings are presented around three themes: how health problems instigate and maintain migrant women's housing insecurity and homelessness; ways in which women's immigration trajectories and legal status may influence their health experiences; and particular coping strategies that migrant women employ in efforts to maintain or manage their health. The authors conclude with implications of these findings for both policy and practice in relation to migrant women who experience or are at risk of housing insecurity and homelessness.Originality/value Intersections of women experiencing migration and housing insecurity in Canadian contexts have rarely been examined. This paper addresses a gap in the literature in terms of topic and context, but also in terms of sharing the voices of migrant women with direct experience with housing insecurity. [ABSTRACT FROM AUTHOR]

Purpose: Mortgage lenders often combine a variety of framing strategies when developing mortgage advertisements. To date, these frames have mostly been studied separately. This paper, however, studies the combined framing effects of message valence, specificity, and temporality on consumers' mortgage decision-making. Design/methodology/approach: A mixed methods design was used. First, 13 unique print ads collected from a Canadian newspaper were analyzed for content. Second, a 2 × 2 × 2 scenario-based experiment with 400 undergraduate participants examined the framing effects of valence, specificity and temporality on attitudes toward the mortgage advertising message, the product advertised, and the brand, as well as on consumers' behavioral intentions toward the advertised mortgage product. Findings: The content analysis suggests that combined framing does exist in print ads. A positive message with a fixed term and a specific interest rate were the most commonly used frames. The experiment revealed that, for behavioral intentions, the main effect of the message temporality was significant. The effects of advertising a long-term mortgage on behavioral intentions were more favorable than those of advertising a short-term mortgage. Practical implications: This research provides a combined framing model for designing advertising strategies for the financial services industry to market complex financial products, such as mortgage loans to consumers. This is relevant to lenders when designing a persuasive package or ads for potential customers. Originality/value: This study is the first of its kind to investigate the effects of combinations of message frames on consumers' mortgage decision-making, while also advancing the understanding of message framing theory for the financial services industry. [ABSTRACT FROM AUTHOR]

The Supreme Court of Canada has established that commercial speech is protected under the Canadian Charter of Rights and Freedoms and that commercial speech exists along a continuum of utility and value, which is balanced against objectives such as public health. This article examines jurisprudence to determine when infringements on commercial speech are acceptable, analyzing considerations of evidence, rational connections between policies and outcomes, proportionality, and minimal impairment. [ABSTRACT FROM AUTHOR]

Pharmaceuticalisation is a complex phenomenon, co-constitutive of what scholars identify as a pharmaceutical regime, comprised of networks of actors, institutions and artefacts as well as cognitive structures that underlie the production, promotion and use of medications. The aim of this paper is to explore the linkages between different components of this pharmaceutical regime through the analysis of psychotropic drug advertising in Canadian medical journals between 1950 and 1990. Advertisements stand at the nexus of macro-level processes related to the development, regulation and marketing of new drug treatments and of micro-level processes related to the use of these drug treatments, both by clinicians and lay persons. We thus examine advertisements from the angle of the mental and classificatory universes to which doctors were exposed through direct-to-prescriber advertisement strategies implemented during this period. Furthermore, we explore to what extent the rationale behind advertisements was permeated by both scientific/professional and popular narratives of mind-body connections. This paper demonstrates that, although this period was marked by paradigm shifts in the classification of mental diseases, the development of modern psychopharmacology, and the questioning of the scientific legitimacy of psychiatry, advertisements unveil a remarkable continuity: that of the mass management of anxiety-depressive disorders by primary care physicians through psychotropic drugs. Also, despite the effective resistance to specificity as shown by the constant redefinitions of diagnostic categories and therapeutic indications, our analysis suggests that the language of specificity used in the promotion of new drugs and in the various narratives of mind-body connection may have been appealing to general practitioners. Finally, our study of the classes of psychoactive medications that have been in use for over half a century reveals a complex, non-linear dynamic of pharmaceuticalisation and de-pharmaceuticalisation., (Copyright © 2014 Elsevier Ltd. All rights reserved.)

Copyright of Global Media Journal: Canadian Edition is the property of Global Media Journal: Canadian Edition and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

There has been an emphasis on runaway slave advertisements in Quebec's eighteenth-century newspapers as part of the recovery of Canada's marginalised slaveholding past. However, as a close and holistic reading of the newspapers shows, the advertisements circulated alongside a higher number of texts relating to slavery in the wider Americas. The editors of the Quebec Gazette and the Montreal Gazette reprinted texts first published in Britain and France during the international slave-trade debates and from these they constructed a coherent local anti-slave-trade sentiment. Editors placed runaway slave advertisements alongside a general anti-slave-trade sentiment, and these contradictory texts circulated alongside one another. Canadian newspapers, their editors and readers were far more engaged with transatlantic slave-trade debates than has previously been understood. [ABSTRACT FROM AUTHOR]

Aim: To explore the health workforce responses to COVID‐19. Design: Analysis of job advertisements. Methods: We collected advertisements for healthcare jobs which were caused by and in response to COVID‐19 between 4 March–17 April 2020 for the United States, Canada, United Kingdom, Australia and New Zealand. We collected information on the date of the advertisement, position advertised and location. We categorized job positions into three categories: frontline, coordination and decision support. Results: We found 952 job advertisements, 72% of which were from the United States. There was a lag period between reported COVID‐19‐confirmed cases and job advertisements by several weeks. Nurses were the most advertised position in every country. Frontline workers were substantially more demanded than coordination or decision‐support roles. Job advertisements are a novel data source which leverages a readily available information about how workforces respond to a pandemic. The initial phases of the response emphasise the importance of frontline workers, especially nurses. [ABSTRACT FROM AUTHOR]

This article examines the 2015 Canadian federal election in which the Liberal Party took office under the leadership of Justin Trudeau. Celebrity was a dominant theme during the campaign, applied by the Conservative Party to discredit Trudeau by playing on his youthful good looks and 'new masculinity'. The Conservative campaign drew attention to Trudeau and its own aggressive tactics and entered into a spiral of negativity that the Liberals would capitalise on with optimistic and progressive themes. We argue that the effects of celebrity politics on elections must be studied within the context of national–cultural attitudes towards celebrity, media characterisation of candidates and political parties prior to the election campaign, previous campaigns, the duration of the official campaign as well as the existence of the 'permanent campaign' on the part of governments, and the dynamics of the celebrity theme as the campaign progresses. In the context of Canada, particular state–culture dynamics are at work that legitimate the celebrity politician. [ABSTRACT FROM AUTHOR]

We analyse 4300 advertisements of children featured in the Today's Child column, a daily written by Helen Allen in The Toronto Telegram and The Toronto Star from 1964 to 1982, to understand how the Canadian public became accepting of the adoption of Indigenous children. While children of all ethnic backgrounds were featured, the Indigenous children who were displayed were part of a larger system of child removal, known as the 'Sixties Scoop'. We demonstrate the ways Indigenous children are described with a specific form of happiness that is conjoined with colonial conceptions of the family and nation. [ABSTRACT FROM AUTHOR]

Objective: To assess the effectiveness of the self-regulatory Canadian Children's Food and Beverage Advertising Initiative (CAI) in limiting advertising of unhealthy foods and beverages on children's preferred websites in Canada.Design/Setting/SubjectsSyndicated Internet advertising exposure data were used to identify the ten most popular websites for children (aged 2-11 years) and determine the frequency of food/beverage banner and pop-up ads on these websites from June 2015 to May 2016. Nutrition information for advertised products was collected and their nutrient content per 100 g was calculated. Nutritional quality of all food/beverage ads was assessed using the Pan American Health Organization (PAHO) and UK Nutrient Profile Models (NPM). Nutritional quality of CAI and non-CAI company ads was compared using χ 2 analyses and independent t tests.Results: About 54 million food/beverage ads were viewed on children's preferred websites from June 2015 to May 2016. Most (93·4 %) product ads were categorized as excessive in fat, Na or free sugars as per the PAHO NPM and 73·8 % were deemed less healthy according to the UK NPM. CAI-company ads were 2·2 times more likely (OR; 99 % CI) to be excessive in at least one nutrient (2·2; 2·1, 2·2, P<0·001) and 2·5 times more likely to be deemed less healthy (2·5; 2·5, 2·5, P<0·001) than non-CAI ads. On average, CAI-company product ads also contained (mean difference; 99 % CI) more energy (141; 141·1, 141·4 kcal, P<0·001, r=0·55), sugar (18·2; 18·2, 18·2 g, P<0·001, r=0·68) and Na (70·0; 69·7, 70·0 mg, P<0·001, r=0·23) per 100 g serving than non-CAI ads.Conclusions: The CAI is not limiting unhealthy food and beverage advertising on children's preferred websites in Canada. Mandatory regulations are needed. [ABSTRACT FROM AUTHOR]

Aims This study aimed to refine content and design of an enhanced alcohol label to provide information that best supports informed drinking and to gauge consumer acceptability of enhanced alcohol labels among a subset of consumers. Methods Five focus groups (n = 45) were conducted with stakeholders and the general public (age 19+) across one jurisdiction in northern Canada. Interviews were transcribed and analyzed using NVivo software. Results The majority of participants showed strong support for enhanced alcohol labels with an emphasis on the consumers' right to know about the health risks related to alcohol. Participants preferred larger labels that included standard drink (SD) information, national low-risk drinking guidelines presented as a chart with pictograms, cancer health messaging and a pregnancy warning. Supporting introduction of the labels with a web resource and an educational campaign was also recommended. Conclusions Displaying enhanced labels on alcohol containers that include SD information, low-risk drinking guidelines and other health messaging in an accessible format may be an effective way to better inform drinkers about their consumption and increase awareness of alcohol-related health risks. Introduction of enhanced labels shows potential for consumer support. Short summary Focus group findings indicate strong support for enhanced alcohol labels displaying SD information, national drinking guidelines, health messaging and a pregnancy warning. Introduction of enhanced alcohol labels in tandem with an educational campaign may be an effective way to better inform Canadian drinkers and shows potential for consumer support. [ABSTRACT FROM AUTHOR]

This study explored the impact of advertisements featuring individuals either with or without a physical disability on attitudes towards sexuality and disability. In addition, the authors sought to determine whether there is a relationship between these attitudes and endorsement of traditional versus egalitarian gender role beliefs. A total of 707 online participants completed the Gender Role Belief Scale, then rated a series of ads featuring individuals with or without a disability (or served as a no ad control), and completed the Attitudes toward Sexuality Questionnaire and Perceptions of Sexuality Scale. Results demonstrated a complex relationship between gender role beliefs and exposure to advertisements on attitudes towards the sexuality of women and men with physical disabilities. As hypothesized, the endorsement of traditional gender role beliefs was related to more negative attitudes towards the sexuality of women with physical disabilities. [ABSTRACT FROM AUTHOR]

Cardiovascular disease is the leading cause of death and disability among women worldwide. Narratives circulated by the media regarding women’s identities and health constitute one source of meanings by which conceptualisations about risk, risk reduction, and disease prevention are formed and framed. An interpretive and integrative meta-synthesis of qualitative research was done to examine the representations of women’s cardiovascular disease in traditional and user-generated Canadian and US media narratives, and explore the implications of these for gendered identities and health promotion for women. After a literature search of electronic databases, 29 qualitative peer-reviewed journal articles published since 2000 met the eligibility criteria and were included for review. The findings revealed three overarching themes: (a) the construction of who is at risk for cardiovascular disease; (b) the portrayal of certain risk-reducing strategies and acute events; and (c) the delegation of responsibility for maintaining female cardiovascular health. These meta-synthesis findings contribute towards novel understandings about the culture of women’s cardiovascular disease risk and the feminisation of healthism/individual responsibility, which may limit awareness among marginalised female demographics (those from lower socio-economic and minority racial backgrounds). [ABSTRACT FROM PUBLISHER]

Background and aims To identify the nature of visual alcohol references in alcohol advertisements during televised broadcasts of the 2014 FIFA World Cup Tournament matches and to evaluate cross-national differences according to alcohol marketing policy restrictiveness. Design Content analysis using the Delphi method and identification of in-game sponsorships. Setting Television broadcasts of the 2014 FIFA World Cup in Argentina, Brazil, Canada, Finland, France, Mexico, Spain and the United States. Cases Eighty-seven alcohol advertisements; 20 matches. Measurements Quantitative rating scales, combined with the Delphi rating technique, were used to determine compliance of the alcohol advertisements with the International Alliance for Responsible Drinking's (IARD) Guiding Principles. Recordings of five matches from four countries were also used to identify the number of in- and out-of-game alcohol brand appearances. Findings A total of 86.2% of all unique alcohol advertisements contained at least one violation of IARD's Guiding Principles, with violation rates ranging from 72.7% (Mexico) to 100% (Brazil). Countries with the least restrictive marketing policies had a higher prevalence of violations in guidelines designed to protect minors. There were 2.76 in-game alcohol brand appearances and 0.83 out-of-game alcohol brand appearances per minute. Brand appearances did not differ across countries or according to a country's marketing policy restrictiveness. Conclusions Self-regulation and statutory policies were ineffective at limiting alcohol advertising during the 2014 FIFA World Cup Tournament television broadcasts. Most advertisements contained content that violated the self-regulation codes, and there were high levels of within-broadcast brand appearances. [ABSTRACT FROM AUTHOR]

The field of recreation therapy (RT) still struggles with occupational prestige and professional acknowledgment as a viable and effective treatment service. Thorn (1984) emphasized the need for a marketing strategy for the field of RT, noting the importance of identifying recreational therapists' professional image. Unfortunately, little has been done to identify and implement a comprehensive marketing strategy for the field. The purpose of this study was to examine current status and extent of RT marketing as perceived by practicing Certified Therapeutic Recreation Specialists (CTRSs) in the United States and Canada. This study was designed to understand the needs and strengths of marketing in the field that subsequently may give direction to future marketing efforts. Using the Social Marketing Theory (SMT) (Morris & Clarkson, 2009) as well as marketing literature as a framework, a 53-item electronic questionnaire was designed and emailed to 6,500 active CTRSs through the National Council on Therapeutic Recreation Certification (National Council for Therapeutic Recreation Certification). Respondents (n = 1,116) represent broad demographics in terms of geography, setting, population, and professional experiences. Results showed that overall the status of marketing by CTRSs is inconsistent and moderate at best. Particular concerns included CTRSs' lack of awareness and use of available marketing resources and techniques. Recommendations address suggestions for future research as well as local (agency) and global (organizational) initiatives to improve the status of marketing in the field of RT. [ABSTRACT FROM AUTHOR]

The purpose of the present study was to explore whether visual rhetorical figures are used differently when addressing Anglophone and Francophone target groups in Canada. For the empirical analysis I applied the method of content analysis to a corpus of advertisements drawn from two Canadian women's magazines, the Anglophone magazine Chatelaine and the Francophone magazine Châtelaine. As analytical construct I used the typology of visual rhetorical figures developed by Phillips and McQuarrie (2004). The results reveal that French Canadian advertisements appear to apply significantly more visual rhetorical figures than English Canadian advertisements. Practical implications for marketers are given and avenues for further research are proposed. [ABSTRACT FROM AUTHOR]

Background Despite the internet's broad reach and potential to influence consumer behaviour, there has been little examination of the volume, characteristics, and target audience of online tobacco and e-cigarette advertisements. Methods A full-service advertising firm was used to collect all online banner/video advertisements occurring in the USA and Canada between 1 April 2012 and 1 April 2013. The advertisement and associated meta-data on brand, date range observed, first market, and spend were downloaded and summarised. Characteristics and themes of advertisements, as well as topic area and target demographics of websites on which advertisements appeared, were also examined. Results Over a 1-year period, almost $2 million were spent by the e-cigarette and tobacco industries on the placement of their online product advertisements in the USA and Canada. Most was spent promoting two brands: NJOY e-cigarettes and Swedish Snus. There was almost no advertising of cigarettes. About 30% of all advertisements mentioned a price promotion, discount coupon or price break. e-Cigarette advertisements were most likely to feature messages of harm reduction (38%) or use for cessation (21%). Certain brands advertised on websites that contained up to 35% of youth (<18 years) as their audience. Conclusions Online banner/video advertising is a tactic used mainly to advertise e-cigarettes and cigars rather than cigarettes, some with unproven claims about benefits to health. Given the reach and accessibility of online advertising to vulnerable populations such as youth and the potential for health claims to be misinterpreted, online advertisements need to be closely monitored. [ABSTRACT FROM AUTHOR]

Promotion of prescription drugs may appear to be severely limited in some jurisdictions due to restrictions on direct-to-consumer advertising (DTCA). However, in most jurisdictions, strategies exist to raise consumer awareness about prescription drugs, notably through the deployment of direct-to-consumer information (DTCI) campaigns that encourage patients to seek help for particular medical conditions. In Canada, DTCI is presented by industry and regulated by Health Canada as being purely informational activities, but their design and integration in broader promotional campaigns raise very similar ethical concerns as those associated with DTCA. Specifically, DTCI can be an effective means of familiarizing the public with the scope and benefits of a particular prescription drug and so, like DTCA, can promote increased patient-consumer demand and thus a problematic rise in the prescribing and use of medications that may be neither the most appropriate nor the most cost-effective. Yet, with DTCI the industry is playing within the existing rules and regulations set by health regulators. To respond appropriately to this regulatory incoherence, we argue that DTCI should be regulated as a type of direct-to-consumer indirect advertising. Even if the case and specific regulations presented here are Canadian, the implications extend to every country that has a partial or total prohibition on DTCA. [ABSTRACT FROM AUTHOR]

BACKGROUND: Since the mid 1990's, Canada has introduced partial direct-to-consumer advertising (DTCA) of prescription drugs through administrative policy shifts. Little documentation exists on how regulation occurs in practice. OBJECTIVE: To evaluate Health Canada's response to complaints about DTCA. METHODS: We use case studies about DTCA spanning from 2000 to 2011 to examine the stringency of regulation by Health Canada. The aim was to identify key themes in Health Canada's approach to regulation from a public health perspective. All of the material related to the cases was independently read by each of the authors and any disagreements in interpretation were resolved through discussion. RESULTS: We identified six weaknesses in how Health Canada deals with DTCA: failure to act on concerns about promotion for unapproved 'off-label' uses, possible financial inducements to use a product, advertisements perceived to stimulate unwarranted fear about disease risks, and advertising of products with serious safety concerns identified in Health Canada safety advisories; ineffective enforcement actions undertaken by Health Canada; and lack of transparency in Health Canada's decision-making. CONCLUSIONS: There is an astonishing degree of discordance between public health priorities and regulation of DTCA in Canada. The current approach to enforcement is notable both for its lack of teeth and lack of accountability and transparency. [ABSTRACT FROM AUTHOR]

This section offers injury prevention-related news briefs as of February 1, 2015. An article in "Fair Warning" tackles a study by John Hopkins on alcohol slogans such as "drink responsibly" and their effectivity. A study from "The Lancet" shows that inexpensive home improvements can contribute to reducing falls. A large decrease in South African gun homicide was observed by Alpers after the implementation of the Firearms Control Act of 2000.