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In the article, the author discusses the Western genre in the Canadian literary market in the 21st century. Other topics include the importance of cultural studies like literature and films in influencing how to protect the environment and how to shift away from plastics and fossil fuels, and the focus on some novels like "The Outlander," "The Sisters Brothers," and "Saltwater Cowboys."

The article discusses the topics of transnationalism and Christianity in early Canadian Western literature and films. Other topics include the modern axis of colonialism in North America, the portrayal of symbolic law enforcers in Canadian Westerns, and the symbolism of the image of the cross based on genre, geography, and religion in Canadian and American films and literature.