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Purpose: This paper investigates the ways digital media applications in rural areas have transformed the influence of social networks (SN) on farmers' adoption of various climate change mitigation measures (CCMM), and explores the key mechanisms behind this transformation. Design/methodology/approach: The study analyzes data from 1,002 farmers' surveys. First, a logit model is used to measure the impact of SN on the adoption of different types of CCMM. Then, the interaction term between digital media usage (DMU) and SN is introduced to analyze the moderating effect of digital media on the impact of SN. Finally, a conditional process model is used to explore the mediating mechanism of agricultural socialization services (ASS) and the validity of information acquisition (VIA). Findings: The results reveal that: (1) SN significantly promotes the adoption of CCMM and the marginal effect of this impact varies with different kinds of technologies. (2) DMU reinforces the effectiveness of SN in promoting farmers' adoption of CCMM. (3) The key mechanisms of the process in (2) are the ASS and the VIA. Originality/value: This study shows that in the context of DMU, SN's promotion effect on farmers' adoption of CCMM is strengthened. [ABSTRACT FROM AUTHOR]

Purpose: This paper aims to provide a systematic review of omni-channel marketing (OCM) literature and explore how it relates to business-to-business (B2B) marketing campaign development in the digital era. OCM's evolution is tracked, exposing the areas in which research is most prevalent while also recognising knowledge gaps. Informed by these literature insights, the changing B2B channel dynamics that present within a digital era customer journey are appraised. An OCM model for B2B marketing campaign development is produced and avenues to further research are presented. Design/methodology/approach: This paper uses a systematic approach to explore OCM literature. This review informs an OCM model for B2B marketing campaign development to help advance conceptualisation of OCM B2B customer engagement as an emerging phenomena in the digital era. Findings: With just 21 papers identified, OCM is assumed to fit the criteria of an emerging concept as proposed in previous research studies. The proposed model presents the changing B2B omni-channel dynamics that can be used to create B2B OCM strategies, incorporating the myriad of B2B customer channels and touchpoints currently fabricating the modern B2B marketing terrain. Research limitations/implications: Conceptual in nature, there is a need for more empirical research to fully comprehend the emerging OCM landscape and how it relates to B2B customer dynamics. Originality/value: This research provides much-needed conceptualisation of data capture and management strategies for B2B marketing campaign development across the omni-channel in the digital era. While systematic literature reviews exist within the OCM realm, none have charted the current OCM literature. [ABSTRACT FROM AUTHOR]

Purpose: Online collaboration software (OCS), such as Slack and Microsoft Teams, has become widespread among news organizations as these tools help news workers collaborate across different locations and make communication more efficient inside newsrooms. While such technologies are increasingly employed as teamwork productivity boosters, the authors' knowledge of their potential role in shaping control mechanisms and power dynamics within news work is limited. This paper addresses how different types of control may emerge within virtual newsrooms being operated by OCS. The purpose of this paper is to address this issue. Design/methodology/approach: The paper employs an interview-based qualitative method and provides evidence gathered from 20 interviews with digital journalists and media managers representing 11 online news media in Switzerland. Findings: The findings reveal how OCS could lead to various control mechanisms in the workplace by directing, evaluating and disciplining journalists in specific ways. This study suggests that while OCS can be valuable in boosting collaborations among news staff, it might create a situation where journalists are less able to focus on their work and creative activities. Most importantly, OCS bolsters an "always-on" work culture in news media and removes obstacles for employers and managers to invade journalists' space, time and mind. Originality/value: By focusing on three aspects of control mechanisms, including direction, evaluation and discipline, this paper contributes to a better understanding of the role of OCS in shaping control and power dynamics within news media organizations. [ABSTRACT FROM AUTHOR]

Purpose: This paper applies Bhabha's concept of the third space to frame an understanding of Prem Sikka's use of digital media to bridge the academic–activist binary. In doing this, the paper makes two contributions. First, it conceptualises Sikka's engagement, and second, through the lens of the third space, it analyses it to establish whether, in the era of the neoliberal corporatised university, public intervention has the potential to generate new perspectives and new knowledge. Design/methodology/approach: Sikka's articles and blogs for the period 20 February 2002 to 15 April 2020 were analysed using Leximancer, a textual analysis software programme that displays the output visually. A discriminant analysis was used to identify where each year of the study is situated in the overall semantic analysis. Netnography, the examination of archived published texts, was then used to analyse the responses by members of the public, academics, accountants and auditors, tax experts, policy makers and regulators to Sikka's digital media engagement. Findings: As a third space practitioner, Sikka has overcome some of the shortcomings associated with academic research to challenge the activities of professional accounting firms, regulatory bodies and multinational corporations. Through extending the boundaries of accounting and accountability, he has facilitated new radical alliances aiming to create a just and equitable society. The paper also finds that by opening up a third space of engagement, academic activists' work can play an essential part in social transformation and emancipatory change framed in terms of social justice and equity. Originality/value: This is one of the few papers to provide an in-depth examination of the activities of an accounting activist over twenty years. [ABSTRACT FROM AUTHOR]

Purpose: Digital distraction is a common phenomenon in e-reading contexts, and it is worth exploring in depth from the perspectives of information (digital content), users (readers) and technology (digital reading medium). Since screen reading has close links with multitasking and potential distraction, any investigation of reading in the digital environment must factor in this reality. This paper aims to investigate the extent and effects of digital distraction while reading on screens. Special emphases go to exploring multitasking while reading. Design/methodology/approach: Survey and analysis methods are employed. Findings: The extent of digital distraction among college students it found is alarming. All the top four sources of distraction are communication-based activities. Female students tend to concentrate more than males when they read on screens. An overwhelming majority of participants choose to read in print to reduce distractions and to concentrate effectively. Screen reading is inherently distracting, primarily due to multitasking. It appears that repeated multitasking during academic endeavors carries substantial costs. Originality/value: Implications of digital distraction are discussed, and directions of future research are suggested. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this paper is to present conceptual definitions for digital object use and reuse. Typically, assessment of digital repository content struggles to go beyond traditional usage metrics such as clicks, views or downloads. This is problematic for galleries, libraries, archives, museums and repositories (GLAMR) practitioners because use assessment does not tell a nuanced story of how users engage with digital content and objects. Design/methodology/approach: This paper reviews prior research and literature aimed at defining use and reuse of digital content in GLAMR contexts and builds off of this group's previous research to devise a new model for defining use and reuse called the use-reuse matrix. Findings: This paper presents the use-reuse matrix, which visually represents eight categories and numerous examples of use and reuse. Additionally, the paper explores the concept of "permeability" and its bearing on the matrix. It concludes with the next steps for future research and application in the development of the Digital Content Reuse Assessment Framework Toolkit (D-CRAFT). Practical implications: The authors developed this model and definitions to inform D-CRAFT, an Institute of Museum and Library Services National Leadership Grant project. This toolkit is being developed to help practitioners assess reuse at their own institutions. Originality/value: To the best of the authors' knowledge, this paper is one of the first to propose distinct definitions that describe and differentiate between digital object use and reuse in the context of assessing digital collections and data. [ABSTRACT FROM AUTHOR]

Purpose The purpose of this paper is to explore and analyze the digitized newspaper collection at the National Library of Sweden, focusing on cultural heritage as digital noise. In what specific ways are newspapers transformed in the digitization process? If the digitized document is not the same as the source document – is it still a historical record, or is it transformed into something else?Design/methodology/approach The authors have analyzed the XML files from Aftonbladet 1830 to 1862. The most frequent newspaper words not matching a high-quality references corpus were selected to zoom in on the noisiest part of the paper. The variety of the interpretations generated by optical character recognition (OCR) was examined, as well as texts generated by auto-segmentation. The authors have made a limited ethnographic study of the digitization process.Findings The research shows that the digital collection of Aftonbladet contains extreme amounts of noise: millions of misinterpreted words generated by OCR, and millions of texts re-edited by the auto-segmentation tool. How the tools work is mostly unknown to the staff involved in the digitization process? Sticking to any idea of a provenance chain is hence impossible, since many steps have been outsourced to unknown factors affecting the source document.Originality/value The detail examination of digitally transformed newspapers is valuable to scholars depending on newspaper databases in their research. The paper also highlights the fact that libraries outsourcing digitization processes run the risk of losing control over the quality of their collections. [ABSTRACT FROM AUTHOR]

Purpose: The emergence of internet-based business models has given rise to online higher education institutions (OHEIs) that offer their undergraduate and graduate degree programs exclusively online with minimal physical presence. Research on OHEIs discusses the need for external legitimacy and resource acquisition, often ignoring the role of quality among these institutions. Hence, this study aims to investigate the role of digital quality of education on OHEIs' survival. Design/methodology/approach: Guided by four different inter-disciplinary theories, a conceptual framework is offered based on a comprehensive literature review. Findings: The role of digital quality of education in improving the survival and strategic competitiveness of institutions in the US online higher education industry is highlighted. Research limitations/implications: This conceptual paper highlights how the digital quality of education becomes increasingly important over the life cycle of OHEIs. Practical implications: The proposed framework suggests that despite the competition provided by traditional and well-entrenched players, OHEIs can improve their survival and competitiveness if they invest strategically in the digital quality of education. Originality/value: This study offers an overarching conceptual framework developed through an integration of multiple theoretical perspectives and grounded in the US online higher education industry. [ABSTRACT FROM AUTHOR]

Purpose: This paper aimed to investigate reading format preference of undergraduate students with regard to various categories of information sources and use of social media information sources for academic and non-academic activities. Design/methodology/approach: An exhaustive literature review was carried out in a very well organised way using total 56 publications which include 48 research papers, four conference papers, two books and two reports, which were selected for analysis on the basis of prescribed data schema and adopting the inclusion and exclusion criteria matching with the research objectives of the study. Findings: Undergraduate students preferred text books in print format for passing the exams, and use of search engines and Internet sites were rated as the most crucial source for the academic information. In particular, Wikipedia, YouTube and Blogs were the most frequently used social media information sources by undergraduate students for their academic activities. However, Facebook and Twitter were most prominently used for social interaction. Research limitations/implications: The population of the study was restricted to the homogenous group of users, i.e. undergraduate students to examine their choices and preferences for their academic and non-academic activities. Further research studies may be conducted covering the more diverse and heterogeneous user group of postgraduate students and research scholars of different disciplines. Originality/value: Generally, many previous research studies depicted users' preference for print and electronic media format without paying special attention on the usage of a variety of information sources by user groups. However, the present study is a value addition to the existing literature which emphasised the use of various categories of information sources, particularly by undergraduate students in print and digital format for different purposes in the digital environment. A major shift from the use of print media to digital media to social media information sources by undergraduate students for their academic and non-academic activities. [ABSTRACT FROM AUTHOR]

Purpose: Despite the support of digital technology, there is a high degree of ambiguity and fluidity in the boundaries of digital products. This is because the addition of distributed innovation entities has an impact on the scope and scale of digital product innovation. Building upon the knowledge orchestration perspective, this study aims to construct a theoretical model, comprising distributed innovation, knowledge reorchestration and digital product innovation performance, and discuss the moderating roles of intellectual property protection and knowledge exchange activities. Design/methodology/approach: Using a sample of 362 Chinese science and technology enterprises, the scholarship's framework and hypotheses were tested using regression and bootstrap analysis. Findings: The results confirm that distributed innovation positively enhances enterprises' digital product innovation performance; knowledge reorchestration plays a partial mediating role in the linkage amongst distributed innovation and digital product innovation performance; and intellectual property protection and knowledge exchange activities negatively and positively moderate the mediating role of knowledge reorchestration amongst distributed innovation and digital product innovation performance, respectively. Originality/value: This empirical scholarship explores the effect mechanism of intellectual property protection, knowledge exchange activities and knowledge reorchestration on the linkage amongst distributed innovation and digital product innovation performance. This paper expands the theoretical application of distributed innovation, knowledge orchestration and other related theories in the context of the digital economy and further provides a policymaking reference for the improvement of enterprises' digital product innovations. [ABSTRACT FROM AUTHOR]

Purpose: The purpose of this paper is to discuss the East West University Library's (EWUL's) response to COVID-19 situation through their transformation to digital services. The paper tries to explain how these digital library services support the user community of East West University (EWU) in online teaching and access to information resources. Design/methodology/approach: This paper describes the EWUL's several digital services that are used to meet the needs of its user community during the COVID-19 pandemic. The reflective practice approach has been undertaken for this study on the basis of the authors' personal experiences working at an academic library. The authors used the reflective practice approach to assess the library's practice during crisis situation, make the use of technological interventions in service providing and also to re-innovate the digital services for future. Findings: During the pandemic, the library shifted all the possible physical or on-site services to digital services, i.e. online resource facilities and remote access to these, federated searching, Web online public access catalog, engaging users through social media, specialized knowledge space, online document delivery, article on request, information literacy training, virtual reference service, etc. The user engagement in all these services is also notable. Research limitations/implications: The nature of this study is limited to the COVID-19 pandemic and within a particular geographic location. Practical implications: This paper has implications and possible applications for other university libraries in developing countries, which intends to transform their services into digital for ensuring better service quality for their respective user community. Originality/value: This paper makes a valuable contribution to the literature on how a private university library of a developing country is responding to pandemics such as COVID-19. [ABSTRACT FROM AUTHOR]

Purpose: This editorial is an introduction to the special issue on CSR communication related to the 4th CSR Communication Conference, held in Vienna (Austria) in September 2017. The purpose of this paper is to critically reflect on the state-of-the-art in academic research on CSR communication concepts, strategies and future scenarios. Design/methodology/approach: The editorial critically evaluates existing academic research dealing with CSR communication in the digital age. More precisely, it analyses established theories and concepts of CSR communication in terms of their fit to meet future challenges. Findings: It can be noted that CSR communication practice is heading for new shores. Economic pressure, legal and political requirements, reputation risks in a digital media ecology and a new civic-minded and well-being-oriented generation of employees require a reorientation of CSR communication from information to impact orientation. Thus, the authors complement the approach of communication about CSR with the concept of communicative responsibility as a normative framework for corporate communication in the future. Originality/value: The analyzed literature as well as the papers of the CSR Communication Conference indicate that the authors are heading toward a future of impact- instead of information-oriented communication. Here, communicative responsibility comes in as a fourth dimension of corporate responsibility, offering a normative framework for strategic, impact-oriented sustainability communication, integrated reporting and internal CSR. [ABSTRACT FROM AUTHOR]

Purpose: This paper aims to examine unexpected arrivals of adult-oriented digital media in the playful storied environments of Grades 1 and 2 classrooms and the possibilities such unsettling literacies may offer. Design/methodology/approach: Posthuman perspectives provide this study's theoretical grounding and methodological approach. Actor-network-theory and thinking with theory are used to examine school play with two video games and the literacies entangled in children's same game machinima productions. Findings: Explorations of transmediascapes animate entangled meaning-making practices across virtual and material childhood spaces. They provide openings for educators to understand their students' literate world-making and consider how those unsettling literacies might have a place in the classroom as generative rather than to-be-avoided contaminations. Originality/value: The theoretical and methodological engagements of this paper offer opportunities to re-consider unsettling literacy encounters as generative contaminations rather than noxious intrusions. This paper shows how, in engaging with unsettling literacies, educators may participate with children in meaningful literacy practices responding to both the tantalizing and the troubling aspects of particular transmedia. [ABSTRACT FROM AUTHOR]

Purpose: With the rise of digital media and content marketing, business-to-business (B2B) technology firms increasingly use narratives in their marketing strategy. If research has studied the impact of narrative on audiences, the structuration of the narrative strategies is still an overlooked area. The purpose of this paper is to understand the structuration of narrative strategies. Design/methodology/approach: Authors studied the cases of narratives on the Internet of Things produced by two leading technology firms, IBM and Cisco, between 2012 and 2016. Material includes advertising campaigns, blogs, written customer cases, white papers, public speeches and selling discourses. Findings: The research highlights the importance of metanarratives as the core of the structuration of seemingly different contents. It also shows how firms tap into fundamental mythic archetypes and broader sociocultural narratives to try and legitimate the emerging technology. Finally, research also introduces the concept of transmedia strategy and illustrates its use by the two firms studied. Research limitations/implications: The results are based on only two cases of multinational firms, limiting the generalization of the findings. Practical implications: The results of the research may encourage firms to use more narrative branding strategies. They also offer directions for the key elements to manage when elaborating a narrative strategy (defining key metanarratives, identifying and using broader sociocultural narratives, designing a transmedia strategy). Originality/value: The paper is among the first to try to understand the structuration of narrative branding strategies. While exploratory, it contributes to research on B2B branding and digital branding by bringing the narrative into B2B branding research. [ABSTRACT FROM AUTHOR]

Purpose: This paper aims to investigate whether digital connectedness between family members, attained through social media, increases the intention to travel overseas to visit family or relatives. In the context of the education sector, this paper specifically investigates the likelihood of a family member traveling to see a family member who is currently studying in Australia, despite their regular interactions on digital social platforms. Design/methodology/approach: This paper draws on the perspectives of earlier conceptual papers by Chacko et al. (2012) and Solnet and Hood (2008) in an effort to identify root causes and a possible solution. The context of Singapore and the international literature are also reviewed to establish theoretical and practical gaps that need to be filled. Findings: The study finds that both "perceived media richness" of social media and communication applications and the "perceived connectedness" gained through social media and communication applications have a positive effect on the "intention to travel to the study destination." Of the two variables measured in the study, perceived connectedness provides the strongest influence with nearly double the path coefficient as compared to the perceived media richness. Overall, an explanation of 32 per cent in one's intention to travel provides a substantial discovery of travel intentions. Originality/value: The role that digital social media like Facebook plays in human connectivity is not a foregone conclusion, when one could argue that digital connectivity especially enhanced by the richness of social media has the potential to replace or minimize physical relationships. Yet, this study demonstrates that such associations between the family members are in fact augmented by social media. [ABSTRACT FROM AUTHOR]

Purpose: The technology determinism theory facilitated in assessing the impact of interactive radio and social network sites (SNSs) on development factors such as education, agriculture, health, and governance, by conducting an integrative and comprehensive literature review focusing on African countries. This paper aims to conduct this literature review to provide comprehensive empirical evidence on the impact of interactive radio and SNSs on development in Africa. Design/methodology/approach: This study examined articles that were retrieved from online databases including EBSCOhost, Elsevier, Science Direct, SAGE Journals, Springer and Wiley Online Library. The keywords used included interactive radio, radio, development in Africa, SNS, agriculture, education, health, peace and governance. Search phrases were formulated using boolean operators "AND" and "OR." Findings: Study results revealed that interactive radio and SNSs improve knowledge among farmers and allow the dissemination of information on innovative agricultural techniques, which supports the adoption of sustainable practices. Interactive radio promotes political accountability because the strategies provide the voiceless and powerless communities with a platform to express themselves. This paper discovers that the incorporation of SNS with existing multimedia communication facilitates the dissemination of health-related information on illnesses such as Ebola, HIV, hypertension, diabetes and Polio, and interactive radio and SNS promote education among marginalized communities and under-served rural schools. Research limitations/implications: The findings on the impact of interactive radio and SNSs do not represent all 54 countries in Africa. Although the studies included in this literature review were conducted in several countries such as South Africa, Nigeria, Somalia, Kenya, Malawi, Ghana, Tanzania, Uganda and Zambia, this limited the generalizability of the findings and recommendations. Also, the other potential limitation is that using the inclusion-exclusion criteria could have resulted in bias when selecting the studies to include in the review. Practical implications: The paper might serve as a valuable source of information for students, academics and entrepreneurs where the impact of interactive radio and SNSs on agriculture, education, health and governance, which are core determinants of development in Africa, has been assessed for further case studies in this area. Social implications: The use of interactive radio has helped in decreasing health issues caused by a deficiency in vitamin A among children in sub-Saharan Africa. Originality/value: The development of sustainable and effective interactive radio programs is dependent on the collaboration of the core stakeholders such as governmental ministries, donor organizations and the mass communication sector. Numerous open sources on technology radio stations are available to employ social media managers to help in the application of knowledge. [ABSTRACT FROM AUTHOR]