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This book provides a comprehensive introduction to the current state-of-the-art in skin cancer, exploring the recent developments, appraising the current evidence and providing future directions with particular emphasis on interdisciplinary collaboration and need for clinical trials. It covers all aspects of skin cancers, including epidemiology, pathology, surgical and non-surgical treatments. It will be a valuable reference for oncologists, dermatologists, dermatopathologists, surgeons, allied health care professionals and other specialists and trainees with a special interest in skin cancer who want to update their knowledge in the multidisciplinary management of such patients. The book will be of interest to medical physicists and radiographers who would like an overview of the current practice in skin cancer. The book can be used by students in medicine, nursing, radiography and medical physics. Features Provides a comprehensive review of all aspects of skin cancer management. Edited by experts in the area, with interdisciplinary and international collaborators. Promotes a'Bigger picture'approach to the topic with multidisciplinary insight.

Among the circumstances that may cause a too late or erroneous diagnosis of skin cancer, a most important one is the failure to distinguish a true squamous cell carcinoma of the skin from an atypical, but benign, epidermal hyperplasia which closely mimics the carcinoma clinically and particularly histologically - so-called pseudoepitheliomatous or pseudocarcinomatous hyperplasia. Although there are many publications describing in detail the histologic features of pseudocarcinomatous hyperplasias which arise in various dermatoses or skin tumors, this book appears to be the first attempt to cover the whole subject of pseudocarcinomatous epidermal hyperplasia by considering it not only in its clinical and histopathologic aspects, but also from cytophysiologic and cytogen­ etic points of view, in relation to squamous cell carcinoma. On the basis of a review of the available literature and of my own correlative clinical, histopathologic, cytophysiologic, and cytogenetic investigations in patients and experimental animals, I propose a comprehensive set of criteria of difference and similarity between pseudocarcinoma and true carcinoma of the skin. Hopefully, these criteria will be found useful by physicians in the differential diagnosis between these conditions in cases of doubt and may likewise provide a stimulus to researchers for deliberation. I also hope that this monograph, which is a translation of a revised version of the text originally published in Russian in 1980, will serve our common cause of the fight against cancer. I welcome suggestions regarding the choice and treatment of the material included in the book.

Skin cancer is both preventable and treatable, yet it is becoming alarmingly common. The key to successful treatment (other than education and prevention) is early recognition and swift referral.'Fast Facts: Skin Cancer'has been written by three international experts to equip healthcare professionals with the necessary skills to save lives. Highlights include: ; Expert presentation of the basic facts on epidemiology, causation, presentation and management; Over 100 color illustrations to assist with the identification of at-risk individuals and early lesions; Pull-out tables of cancer staging for cutaneous squamous cell carcinoma and melanoma; Advice to give patients on self-examination; A thorough overview of all treatment options: topical therapies, cryotherapy, curettage and electrosurgery, photodynamic therapy and lasers, radiotherapy, surgical excision and Mohs micrographic surgery; Discussion of preventive measures This fully updated second edition is a practical evidence-based resource, written from an international perspective to reflect national and international guidelines. It will assist clinical practice, education, training, audit and research, and is essential reading for generalists and specialists alike.

This, the seventh volume in the New Clinical Applications Series, has an international flavour, with contributions from Australia (Mr N.e. Davis), Great Britain (Drs A.W. Macfarlane, N.C. Smith, M.F. Spittle, J.L.Verbov), and USA (Dr M.e. Finan and Professor R.K. Winkelmann). Dr Smith discusses some common skin tumours with his character­ istic informative clarity. It is appropriate that an authority such as Mr Davis should discuss a tumour that has a particularly high inci­ dence in his own country. Dr Spittle is a recognized authority on lymphomas and she writes succinctly on their management. Dr Finan and Professor Winkelmann have extensive experience of the rare condition, necrobiotic xanthogranuloma, and Drs Macfarlane and Verbov have been involved in the management of many patients with scleromyxoedema. I am very pleased to have had the opportunity of working with the contributors and thank them most sincerely for their efforts. I hope that this volume will interest dermatologists, oncologists, pathologists, radiotherapists and surgeons. JULIAN VERBOV ix ABOUT THE EDITOR Dr Julian Verbov is Consultant Dermatologist to Liverpool Health Authority and Clinical Lecturer in Dermatology at the University of Liverpool. He is a member of the British Association of Dermatologists, rep­ resenting the British Society for Paediatric Dermatology on its Executive Committee. He is a Committee Member of the North of England Dermatological Society, and Editor of its Proceedings.

Summary: Nowadays, the power of internet and social media to share information and connect with others is a reality that has also changed the way people communicate about health information, but also to create and share health information with others. The loss of confidence in health professionals could be dangerous with regard to the diffusion of information about community health and possible alterations of procedures and systems designed to maintain and improve it. So, this situation about the Spreading health education through Social Media requires research and the design of new ways to approach social media users, especially, young people. Initiatives where health professionals must be the main actors and drive the communication initiatives focused on community health with the main goal of recovery the people confidence when they in health issues. Health education has an important challenge in front of all healthcare providers in multiple aspects of caring. Patients and people concerns about self-cares must be addressed and every one of us is an agent for change. This Special Issue collects 11 research studies focused to the promotion of health and healthy lifestyles through adequate communication strategies.

Skin cancer is of great importance to doctors, both generalists and specialists, because it is becoming alarmingly common yet is preventable and treatable. In the USA there are about 7,500 deaths from melanoma each year and about 1,800 in the UK – more than double the figures of 20 years ago. The key to successful treatment (other than education and prevention) is early diagnosis. Fast Facts: Skin Cancer has been written by three international experts to equip healthcare professionals with the necessary diagnostic skills and treatment options to save lives. - Expert presentation of the basic facts on the epidemiology, causation, presentation and management of skin cancer - Over 100 colour illustrations assist in the recognition of the early stages of malignancy - Highlights the importance of education, prevention strategies and early diagnosis - Key points of clinical importance are summarised throughout