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There was once a Tennessee whiskey that dwarfed Jack Daniel's, and a powerful man was behind it: V.E.'Manny'Shwab. Until now, virtually nothing has been written about either. Their story is one of a Jewish Alsatian immigrant's dream of finding community and prosperity in the New world; of smuggling during the Civil War; of the raging, sometimes fatal, battle against Prohibition; and of the wild side of rapidly growing Nashville during the 19th and early 20th centuries.'Manny'Shwab was a Tennessean known as the'owner'of Tennessee politics, and--because of his George Dickel company, saloons, and Cascade Whisky--the'debaucherer of more young men than anyone else in the state.'He was also one of Tennesee's richest and most powerful men for four decades. This is the first full-length biography of V. E. Shwab, written by his great-grandson, and also the first complete history of the George Dickel company.

Whisky and Other Spirits: Technology, Production and Marketing, Third Edition continues to provide details from raw materials to the finished product, including production, packaging and marketing. It focuses on the science and technology of the process as well as the environment in which it is produced. Today, environmental concerns and sustainability of products has taken on a new level of importance. Traditional ways of packaging and marketing have also changed dramatically in recent years as the technology of packaging has moved from a staid bottle industry to spirit products that cross traditional beverage categories and packaging. This new edition provides the latest changes in industry and the beverages market. All chapters are updated, with new chapters added to help improve research and development, and to increase production of not only whiskey but other spirits such as gin and rum and white spirits. This new edition also discusses trendy reduced alcohol and no alcohol products. - Presents a detailed look into current global situation for whisky and spirits production - Highlights craft distilling and the challenges craft distillers face by presenting the art of spirit production in clear detail - Presents insights into how marketing has changed for distilled products, with an emphasis on new mobile technologies

“A mix of elevating spirits and fractious politics” this history of the whiskey industry in the rust belt “goes down nice and smooth.” —John Allison, Pittsburgh Quarterly A short history of rye whiskey's founding, floundering, and current flourishing in Pittsburgh. The book takes the reader on a fun tour of the Whiskey Rebellion, the role of Pittsburgh robber barons in developing the rye industry, and the rebirth of craft distillery in the twentieth century. Includes an illustrated guide to making rye whiskey and recipes.

Whisky: Technology, Production and Marketing explains in technical terms the science and technology of producing whisky, combined with information from industry experts on successfully marketing the product. World experts in Scotch whisky provide detailed insight into whisky production, from the processing of raw materials to the fermentation, distillation, maturation, blending, production of co-products, and quality testing, as well as important information on the methodology used for packaging and marketing whisky in the twenty-first century. No other book covers the entire whisky process from raw material to delivery to market in such a comprehensive manner and with such a high level of technical detail. - Only available work to cover the entire whisky process from raw material to delivery to the market in such a comprehensive manner - Includes a chapter on marketing and selling whisky - Foreword written by Alan Rutherford, former Chairman and Managing Director of United Malt and Grain Distillers Ltd.

Since the publication of the first edition in 2014, the whisky industry has continued to change. This book provides the reader with an overview of the latest academic research and industry best practice in an accessible and authoritative format. Despite the recession, new distillation capacity has been added at a record pace and new consumers in new markets have entered the arena. Distillers are experimenting with new finishes, packaging and marketing techniques and amongst consumers there is a hunger for knowledge and informed commentary. An entirely new chapter discussing the management and utilization of co-products and recent developments in areas such as anaerobic digestion is included along with revisions and updates to most chapters. Written by acknowledged and experienced authorities of the subject, this book provide an up to date treatment of this fast developing area. Aimed at the popular market, it provides a leading text for students of distilling, industry practitioners, new craft distillers and whisky enthusiasts. Review of the 1st Edition ‘The authors have clearly put much effort into this book... I enjoyed the book almost as much as I enjoy whisky. Fascinating stuff from cover to cover.'Ian W. Davies, Chromatographia, 2014, 77, 1733-1734 ‘Sometimes, you come across a book that's so comprehensive that it's worth shouting about….a fascinating book that can be engaged with on numerous levels, even if you aren't a student of distilling. Pop it on the shelf and consult it from time to time over the coming years. This might be the only whisky book you'll ever need.'http://malt-review.com/2014/08/01/book-review-the-science-and-commerce-of-whisky/

Whisky: Technology, Production and Marketing explains in technical terms, the science and technology of producing whisky, combined with information from industry experts on successfully marketing the product. World experts in Scotch whisky provide detailed insight into whisky production from the processing of raw materials, to the fermentation, distillation, maturation, blending, production of co-products and quality testing, as well as important information on the methodology used for packaging and marketing whisky in the twenty-first century. No other book covers the entire whisky process from raw material to delivery to the market in such a comprehensive manner and with such a high level of technical detail.• Only available work to cover the entire whisky process from raw material to delivery to the market in such a comprehensive manner• Includes a chapter on marketing and selling whisky• Foreword written by Alan Rutherford, former Chairman and Managing Director of United Malt and Grain Distillers Ltd.