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2. E-Marketing : Theory and Application

Author

Stephen Dann, Susan Dann, Stephen Dann, and Susan Dann

Subjects
Telemarketing, Internet, Consumer behavior
Abstract

Combining academic rigour and practical application, E-Marketing brings together a theoretical framework from academic peer reviewed literature with contemporary developments in internet technology. Considering marketing theory and practice, the text demonstrates how conceptual frameworks can be applied to the e-marketing environment.

Published
2011

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