Search

Focusing on the user experience of online search, this book explores the complex design at play and the ways social media platforms, websites, and other online interfaces have been created to provide information. Author Liese Zahabi addresses three key questions. How do users perceive search engines and what is their understanding of how they work? What are the various user interface designs, contemporary and historical, that have created access points to search, and how do these interfaces affect each other and a user's search process? What do these designs and products say about our priorities and our relationships with information and other people? This book weaves archival and contemporary examples of interface designs together with the results of user research conducted by the author. These user studies focus on how people utilize various platforms, apps, and interfaces in their quest for information, answers, and meaning. Current research from the fields of user experience design, interaction design, and information design is integrated throughout to expand on these ideas and provide larger takeaways.This book is crucial reading for advanced students, scholars, and professionals in the fields of design (specifically user experience and interaction design), media and cultural studies, information science, and design studies.

Increase the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO and SEM. This comprehensive guide delves into the dynamic world of both paid and organic search marketing strategies, providing an in-depth understanding of the tactics and techniques that drive successful online visibility and business growth. As the digital marketing landscape continues to evolve, this work gets more technical, time-consuming and costly. Discover how to approach both paid and organic search marketing like a digital strategist by reading this book from digital marketing expert and educator, Kelly Cutler. Search Marketing offers insights into high-level fundamentals and advanced applications. Designed to help marketers and businesses leaders get more from this essential digital marketing tactic, the book dives into what marketers can do today to help their companies take a more controlled, intentional, and strategic approach to SEO and SEM. The book delivers techniques for increasing visibility, driving qualified traffic, measuring the success and functionality of SEO, SEM campaigns and advanced methods for campaign optimization. Readers will walk away knowing how to take a more informed approach to the business they bring from sites like Google and Bing, while gaining the insight necessary to effectively oversee search marketing at a strategic level.

This book provides a broad introduction to search engines by integrating five different perspectives on Web search and search engines that are usually dealt with separately: the technical perspective, the user perspective, the internet-based research perspective, the economic perspective, and the societal perspective.After a general introduction to the topic, two foundational chapters present how search tools can cover the Web's content and how search engines achieve this by crawling and processing the found documents. The next chapter on user behavior covers how people phrase their search queries and interact with search engines. This knowledge builds the foundation for describing how results are ranked and presented. The following three chapters then deal with the economic side of search engines, i.e., Google and the search engine market, search engine optimization (SEO), and the intermingling of organic and sponsored search results. Next, the chapter on search skills presents techniques for improving searches through advanced search interfaces and commands. Following that, the Deep Web and how its content can be accessed is explained. The two subsequent chapters cover ways to improve the quality of search results, while the next chapter describes how to access the Deep Web. Last but not least, the following chapter deals with the societal role of search engines before the final chapter concludes the book with an outlook on the future of Web search.With this book, students and professionals in disciplines like computer science, online marketing, or library and information science will learn how search engines work, what their main shortcomings are at present, and what prospects there are for their further development. The different views presented will help them to understand not only the basic technologies but also the implications the current implementations have concerning economic exploitation and societal impact.

This book is intended for anyone interested in learning more about how search works and how it is evaluated. We all use search—it's a familiar utility. Yet, few of us stop and think about how search works, what makes search results good, and who, if anyone, decides what good looks like. Search has a long and glorious history, yet it continues to evolve, and with it, the measurement and our understanding of the kinds of experiences search can deliver continues to evolve, as well. We will discuss the basics of how search engines work, how humans use search engines, and how measurement works. Equipped with these general topics, we will then dive into the established ways of measuring search user experience, and their pros and cons. We will talk about collecting labels from human judges, analyzing usage logs, surveying end users, and even touch upon automated evaluation methods. After introducing different ways of collecting metrics, we will cover experimentation as it applies to search evaluation. The book will cover evaluating different aspects of search—from search user interface (UI), to results presentation, to the quality of search algorithms. In covering these topics, we will touch upon many issues in evaluation that became sources of controversy—from user privacy, to ethical considerations, to transparency, to potential for bias. We will conclude by contrasting measuring with understanding, and pondering the future of search evaluation.

A concise introduction to content and the content industry, from the early internet to the Instagram egg.From the time we roll out of bed to check overnight updates to our last posts, likes, and views of the previous day, we're consuming and producing content. But what does the term “content” even mean? When did it become ubiquitous? And at what cost? In this volume in the MIT Press Essential Knowledge series, Kate Eichhorn offers a concise introduction to content and the content industry, examining the far-reaching effects content has on culture, politics, and labor in a digital age.Eichhorn traces the evolution of our current understanding of content from the early internet to the current social mediaverse. The quintessential example of content, she says, is the Instagram egg—an image that imparted no information or knowledge and circulated simply for the sake of circulation. Eichhorn explores what differentiates user-generated content from content produced by compensated (although often undercompensated) workers; examines how fields from art and literature to journalism and politics have weathered the rise of the content industry; and investigates the increasing importance of artists'“content capital”—the ability of artists, writers, and performers to produce content not about their work but about their status as artists.

Bei Google auf den vordersten Plätzen zu landen und damit mehr Aufmerksamkeit zu erreichen ist auch für Kultureinrichtungen wichtig, um sicherzustellen, dass Interessierte zu ihnen und ihren digitalen Inhalten finden. Das ist das Ziel von Suchmaschinenoptimierung, kurz SEO (Search Engine Optimization). Der Leitfaden'Suchmaschinenoptimierung für Einsteiger'liefert Ihnen, was Sie für den ersten Einstieg in die Optimierung Ihrer Website wissen müssen. Schritt für Schritt erklärt er Ihnen Begriffe wie Keywords, Verlinkungen oder Local SEO und wie Sie diese ganz einfach bei Ihrer eigenen Website umsetzen.'Suchmaschinenoptimierung. In 7 Schritten mit Ihrer Website ganz oben bei Google'- erklärt, wie Sie die idealen Keywords finden und diese redaktionell sinnvoll und effektiv einbinden können - zeigt Ihnen, welche technischen Optimierungen Ihrer Webseite zum Erfolg führen - erklärt, wie wichtig externe Verlinkungen sind und wie Sie diese strategisch entwickeln - Inklusive: Local SEO - ganz oben bei lokalen Suchanfragen Probieren Sie es einfach aus und verhelfen Sie Ihrer Website dazu, ein Top-Ergebnis bei Google & Co. zu werden und noch mehr Nutzer•innen und Besucher•innen zu erreichen!

Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the web traffic for online promotion that includes search engine optimization and search engine marketing. After careful analysis of the nuances of the semantic web, of search engine optimization (SEO), and its practical set up, readers can put their best foot forward for SEO setup, link-building for SERP establishment, various methods with requisite algorithms, and programming codes with process inferences.The book offers comprehensive coverage of essential topics, including: • The concept of SEM and SEO • The mechanism of crawler program concepts of keywords • Keyword generation tools • Page ranking mechanism and indexing • Concepts of title, meta, alt tags • Concepts of PPC/PPM/CTR • SEO/SEM strategies • Anchor text and setting up • Query-based searchWhile other books are focused on the traditional explanation of digital marketing, theoretical features of SEO and SEM for keyword set up with link-building, this book focuses on the practical applications of the above-mentioned concepts for effective SERP generation. Another unique aspect of this book is its abundance of handy workarounds to set up the techniques for SEO, a topic too often neglected by other works in the field. This book is an invaluable resource for social media analytics researchers and digital marketing students.

Suchmaschinen dienen heute selbstverständlich als Werkzeuge, um Informationen zu recherchieren. Doch wie funktionieren sie genau? Das Buch betrachtet Suchmaschinen aus vier Perspektiven: Technik, Nutzung, Recherche und gesellschaftliche Bedeutung. Es bietet eine klar strukturierte und verständliche Einführung in die Thematik. Zahlreiche Abbildungen erlauben eine schnelle Erfassung des Stoffs.Rankingverfahren und Nutzerverhalten werden dargestellt. Dazu kommen grundlegende Betrachtungen des Suchmaschinenmarkts, der Suchmaschinenoptimierung, der Suchmaschinenwerbung und der Rolle der Suchmaschinen als technische Informationsvermittler. Das Buch richtet sich an alle, die ein umfassendes Verständnis dieser Suchwerkzeuge erlangen wollen, u.a. Suchmaschinenoptimierer•innen, Entwickler•innen, Informationswissenschaftler•innen, Bibliothekarinnen und Bibliothekare sowie Verantwortliche im Online Marketing.Für die dritte Auflage wurde der Text vollständig überarbeitet, ergänzt sowie alle Statistiken und Quellen auf den neuesten Stand gebracht.

Google's Programmable Search Engines (PSEs, previously called Custom Search Engines) provide search opportunities that are unavailable with any other tool. PSEs have advanced settings and search operators that are not supported by'regular'Google. With PSEs, it is possible to perform filtered searches within parts of the web as if they were databases!While lots of professionals use existing PSEs to source for talent or with other research goals, few people have experience creating them. Even fewer know about powerful PSE-only search operators. The main reason PSEs are not as popular as they should be is that it is not easy to get educated on PSE creation. There is little information online and no books (other than this one) on the subject. Even less info is available on the'structured'operators that allow for filtered searches.The first of its kind, this book hopes to popularize these fun and powerful tools so that many more people can include PSEs in their work.Key Features: A detailed introduction to creating PSEs, including info absent in Google's help A'hack'for creating PSEs that look for profiles in seconds An introduction to advanced PSE-only search operators allowed to perform filtered searches of parts of the web A'hack'for expanding Google's search limits to 500 terms Use cases, examples, and approaches that would be educational for those doing online research This book will be of interest to researchers, OSINT specialists, investigative journalists, Competitive Intelligence people, recruiters, and Sourcers, to name a few categories, and to the general public interested in how to search better.

Die Online-Suche provoziert Debatten über die Selbstbestimmung des Einzelnen. Denn wer sucht, kann nicht nur finden, sondern auch gefunden werden. Um diesem paradoxen Verhältnis auf die Schliche zu kommen, lohnt sich ein Blick in die Vergangenheit. Ausgehend von historischen Texten - insbesondere Hugo von Sankt Viktor, Michel de Montaigne, Gottfried Wilhelm Leibniz, Martin Schrettinger und Paul Otlet - lassen sich Probleme nachzeichnen, die sich in den gegenwärtigen Diskussionen zu den virtuellen Suchmaschinen wiederfinden. Robin Schrade geht der Frage nach, welche wissens- und subjektpolitischen Konstellationen sich in den Operationen des Suchens und Findens verbergen und zeichnet ihre Geschichte nach.

This book presents a systematic study of practices and theories for query understanding of search engines. These studies can be categorized into three major classes. The first class is to figure out what the searcher wants by extracting semantic meaning from the searcher's keywords, such as query classification, query tagging, and query intent understanding. The second class is to analyze search queries and then translate them into an enhanced query that can produce better search results, such as query spelling correction or query rewriting. The third class is to assist users in refining or suggesting queries in order to reduce users'search effort and satisfy their information needs, such as query auto-completion and query suggestion.Query understanding is a fundamental part of search engines. It is responsible to precisely infer the intent of the query formulated by the search user, to correct spelling errors in his/her query, to reformulate the query to capture its intent more accurately, and to guide the user in formulating a query with precise intent.The book will be invaluable to researchers and graduate students in computer or information science and specializing in information retrieval or web-based systems, as well as to researchers and programmers working on the development or improvement of products related to search engines.