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This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach entrepreneurial competencies and support business developments, including aspects such as corporate social responsibility and sustainability. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches for product design, development, and branding. It also discusses applications in education and well-being. Based on the AHFE 2021 Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, held virtually on July 25–29 July, 2021, from USA, the book addresses a broad audience of business innovators, entrepreneurs, designers, and marketing and communication experts alike.

Company democracy is often misunderstood in the business context as democracy is usually related to politics. In this book, the authors present a different dimension. They focus first on democracy from an organizational culture perspective and then offer employees opportunities to understand and apply democracy from the company floor level.The Company Democracy Model (CDM) is an industry-wide, practical methodology for knowledge management utilization under applied philosophical thinking. The model progresses through a framework in which an organizational evolutionary spiral method empowers the creation of knowledge-based democratic cultures for wise and effective strategic management and leadership. This new innovative methodology, supported with techniques and processes, can gain/create many ideas, insights, innovations, new products, and services that can benefit a company.One purpose of using the model is to create a robust conceptual framework as a theoretical basis for a business strategy that promotes sustainable, continuous, and democratic development. Another purpose is to emphasize the importance of intellectual capital and compare capital-related and human-related business issues in shaping a company's competitiveness, profitability, productivity, performance, and shared value. A third purpose is to use its symbolic infrastructure that builds solid democratic systems for viable business development and management. Finally, the described purposes give the reader new ideas to change and improve the design of business activities in a collective and modern democratic way.

This book brings together experts from different areas to show how creativity drives design and innovation to allow the integration of a wider spectrum of topics related to engineering design, industrial design and ergonomics in design. It presents theories and best practices demonstrating how creativity generates technological invention, and how this, combined with entrepreneurship, leads to business innovation. It also discusses strategies to teach creativity and entrepreneurial competencies. Moreover, the book discusses the role of human factors in understanding, communicating with and engaging users, reporting on innovative approaches, new typographies, visual elements and technologies applied to mobile and computer interfaces developments. It also discusses innovative strategies for design education and sustainable design. Based on the AHFE 2020 Virtual Conference on Creativity, Innovation and Entrepreneurship and on the AHFE 2020 Virtual Conference on Human Factorsin Communication of Design, held on July 16–20, 2020, this book offers a fresh perspective and novel insights for human factors researchers, designers, communicators and innovators.