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Kann digitale Transformation im ländlichen Raum als Chance zur Verbesserung gleichwertiger Lebensverhältnisse genutzt werden? Anhand von drei bayerischen Modellregionen wurden in zahlreichen Handlungsfeldern – z.B. Gesundheit und Pflege, Mobilität, Kirche, Arbeiten, Schule und Bildung - digitale Lösungen gemeinsam mit Betroffenen entwickelt, eingeführt und getestet. Aufgrund des ganzheitlichen Projektfokus sind „Living Labs“ entstanden, die Synergien, Potentiale, aber auch Herausforderungen deutlich machen und zeigen, dass ländliche Räume eigene Anforderungen haben, die sich maßgeblich von „Smart Cities“ unterscheiden.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

This book presents the proceedings of the NeuroIS Retreat 2021, June 1-3, virtual conference, reporting on topics at the intersection of information systems (IS) research, neurophysiology and the brain sciences. Readers will discover the latest findings from top scholars in the field of NeuroIS, which offer detailed insights on the neurobiology underlying IS behavior, essential methods and tools and their applications for IS, as well as the application of neuroscience and neurophysiological theories to advance IS theory.

The six-volume set LNCS 12742, 12743, 12744, 12745, 12746, and 12747 constitutes the proceedings of the 21st International Conference on Computational Science, ICCS 2021, held in Krakow, Poland, in June 2021.•The total of 260 full papers and 57 short papers presented in this book set were carefully reviewed and selected from 635 submissions. 48 full and 14 short papers were accepted to the main track from 156 submissions; 212 full and 43 short papers were accepted to the workshops/ thematic tracks from 479 submissions. The papers were organized in topical sections named:Part I: ICCS Main Track Part II: Advances in High-Performance Computational Earth Sciences: Applications and Frameworks; Applications of Computational Methods in Artificial Intelligence and Machine Learning; Artificial Intelligence and High-Performance Computing for Advanced Simulations; Biomedical and Bioinformatics Challenges for Computer Science Part III: Classifier Learning from Difficult Data; Computational Analysis of Complex Social Systems; Computational Collective Intelligence; Computational Health Part IV: Computational Methods for Emerging Problems in (dis-)Information Analysis; Computational Methods in Smart Agriculture; Computational Optimization, Modelling and Simulation; Computational Science in IoT and Smart Systems Part V: Computer Graphics, Image Processing and Artificial Intelligence; Data-Driven Computational Sciences; Machine Learning and Data Assimilation for Dynamical Systems; MeshFree Methods and Radial Basis Functions in Computational Sciences; Multiscale Modelling and Simulation Part VI: Quantum Computing Workshop; Simulations of Flow and Transport: Modeling, Algorithms and Computation; Smart Systems: Bringing Together Computer Vision, Sensor Networks and Machine Learning; Software Engineering for Computational Science; Solving Problems with Uncertainty; Teaching Computational Science; Uncertainty Quantification for Computational Models •The conference was held virtually.Chapter “Intelligent Planning of Logistic Networks to Counteract Uncertainty Propagation” is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.The six-volume set LNCS 12742, 12743, 12744, 12745, 12746, and 12747 constitutes the proceedings of the 21st International Conference on Computational Science, ICCS 2021, held in Krakow, Poland, in June 2021.•The total of 260 full papers and 57 short papers presented in this book set were carefully reviewed and selected from 635 submissions. 48 full and 14 short papers were accepted to the main track from 156 submissions; 212 full and 43 short papers were accepted to the workshops/ thematic tracks from 479 submissions. The papers were organized in topical sections named:Part I: ICCS Main TrackPart II: Advances in High-Performance Computational Earth Sciences: Applications and Frameworks;Applications of Computational Methods in Artificial Intelligence and Machine Learning; Artificial Intelligence and High-Performance Computing for Advanced Simulations; Biomedical and Bioinformatics Challenges for Computer SciencePart III: Classifier Learning from Difficult Data; Computational Analysis of Complex Social Systems; Computational Collective Intelligence; Computational HealthPart IV: Computational Methods for Emerging Problems in (dis-)Information Analysis; Computational Methods in Smart Agriculture; Computational Optimization, Modelling and Simulation; Computational Science in IoT and Smart SystemsPart V: Computer Graphics, Image Processing and Artificial Intelligence; Data-Driven Computational Sciences; Machine Learning and Data Assimilation for Dynamical Systems; MeshFree Methods and Radial Basis Functions in Computational Sciences; Multiscale Modelling and SimulationPart VI: Quantum Computing Workshop; Simulations of Flow and Transport: Modeli

This book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation.

Retail Futures presents a comprehensive collection of new theory, original empirical evidence, and applied case studies synthesizing the emerging contributions in innovation and technology management for the retailing sector. Eleonora Pantano presents readers with an accessible and wide ranging collection of chapters aimed at clearly identifying the challenges retailers have to face in response to innovative new practices, while suggesting how the sector can respond to the technological developments. The book analyses theories, frameworks and guidelines for successfully managing innovation in retailing, empirical research on retailers and consumer behavior when facing innovation in retail settings, ethical considerations and privacy issues, and case studies of retailers and innovation. Retail Futures is primarily aimed at academic researchers studying retailing (including internet and e- retailing), as well as upper level students who want to understand this phenomenon. In addition, the book is useful for practitioners who are experiencing the dramatic effects of new and smart technologies on their retail strategies. This work provides a strong collection of theories, empirical evidence, and case study applications synthesizing the emerging studies on the innovation and technology management for retailing in an accessible way.

Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors. To understand consumer psychology, it is necessary to understand the perspectives of consumer psychology, know the theories of consumer psychology, and have knowledge of practices about consumer psychology. The concept of consumer psychology, which constitutes a new agenda in discussions on marketing, includes some theory and research. Before elaborating on research and theory we should know some important perspectives about consumer psychology. This book aims to clarify these points in three sections and twenty chapters. To this end, this book covers in-depth studies from marketing discipline that evaluate consumer psychology, theories, and practices.

This textbook equips students interested in becoming researchers with the essential nontechnical skills. After an introduction to graduate schools, it discusses preparing for research, reading and organizing literature, writing research articles and other documents, publishing papers, presenting research findings at conferences, collaboration with advisors and other researchers, patent applications, research ethics, and how to improve research by learning about the history of science. These nontechnical skills are just as important as technical ones in terms of becoming a successful graduate student, yet they have seldom been taught systematically in courses. Further, they can bridge the gap from the classroom to the lab, making one of the most critical transition periods—from student to researcher—smoother and more enjoyable. The book features a wealth of real-life examples and exercises, which readers can easily apply in their own research. Intended mainly for graduate andupper-undergraduate students just embarking on lab research, it can also be used as a textbook or reference guide for courses on research methodology and related topics.

Ricarda C. Rainer untersucht, ob ein emotionsadaptiertes Targeting mittels Digital Signage (DS) am Point of Sale gewinnbringend ist. Im Mittelpunkt steht die Frage, ob bei positiver bzw. negativer Stimmung die Bewerbung unterschiedlicher Produkte sinnvoll ist und wie diese Inhalte gestaltet werden sollen. Ein emotionsorientiertes Targeting ist mittels Digital-Signage-Bildschirmen durch die Installierung einer Kamera und einer Emotionserkennungssoftware am Point of Sale möglich. Ein Laborexperiment mit acht Experimentalgruppen und knapp 200 Teilnehmern zeigt, ob bei negativer bzw. positiver Stimmung ein emotionaler oder ein informativer DS Inhalt zu verändertem Kaufverhalten führt. Zusätzlich wird die Produktgruppe berücksichtig. Insgesamt kann mit dieser Arbeit das große Potential von emotionsadaptiertem Targeting im Handel gezeigt werden.

Management technique and operation strategies vary depending on the particular industry. This allows businesses in that industry to thrive and increase competitive advantage. Fashion and Textiles: Breakthroughs in Research and Practice is a critical source of academic knowledge on the latest business and management perspectives within the fashion and textiles industry. Highlighting a range of pertinent topics such as marketing, consumer behavior, and value creation, this book is an ideal reference source for academics, professionals, researchers, students, and practitioners interested in emerging trends in global fashion and textile management.

This book introduces readers to essential technology assessment and forecasting tools, demonstrating their use on the basis of multiple cases. As organizations in the high-tech industry need to be able to assess emerging technologies, the book presents cases in which formal decision-making models are developed, providing a framework for decision-making in the context of technology acquisition and development. Applications of different technology forecasting tools are also discussed for a range of technologies and sectors, providing a guide to keep R&D organizations abreast of technological trends that affect their business. As such, the book offers a valuable the theoretical and practical reference guide for R&D managers responsible for emerging and future technologies.

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium “Trends in Business Communication”, which took place at the University of Applied Sciences in Kufstein, Tyrol.

Sandra Manzinger untersucht, unter welchen Bedingungen Digital Signage (DS), die Verwendung von Flachbildschirmen zur Kommunikation bestimmter Inhalte, im Lebensmittelhandel erfolgreich verwendet werden kann. Dabei geht sie der Frage nach, welche kognitiven, emotionalen und verhaltensbezogenen Wirkungen aus dem Einsatz von DS im Lebensmitteleinzelhandel resultieren und bei welchem DS-Inhalt diese Wirkungen maximiert werden. Die Autorin testet diese Wirkungspotentiale anhand zweier Feldstudien in einer realen Einkaufssituation im Produkt- und Kassenbereich. Die Ergebnisse dieser Studien zeigen, dass DS in beiden Bereichen die Kognitionen und Emotionen der Konsumenten beeinflusst. Besonders wertvoll ist die Erkenntnis, dass sich durch DS negative Emotionen verringern lassen.

Fundamental Statistical Principles for Neurobiologists introduces readers to basic experimental design and statistical thinking in a comprehensive, relevant manner. This book is an introductory statistics book that covers fundamental principles written by a neuroscientist who understands the plight of the neuroscience graduate student and the senior investigator. It summarizes the fundamental concepts associated with statistical analysis that are useful for the neuroscientist, and provides understanding of a particular test in language that is more understandable to this specific audience, with the overall purpose of explaining which statistical technique should be used in which situation. Different types of data are discussed such as how to formulate a research hypothesis, the primary types of statistical errors and statistical power, followed by how to actually graph data and what kinds of mistakes to avoid. Chapters discuss variance, standard deviation, standard error, mean, confidence intervals, correlation, regression, parametric vs. nonparametric statistical tests, ANOVA, and post hoc analyses. Finally, there is a discussion on how to deal with data points that appear to be'outliers'and what to do when there is missing data, an issue that has not sufficiently been covered in literature. - An introductory guide to statistics aimed specifically at the neuroscience audience - Contains numerous examples with actual data that is used in the analysis - Gives the investigators a starting pointing for evaluating data in easy-to-understand language - Explains in detail many different statistical tests commonly used by neuroscientists

This book includes both theoretical results and application cases of analytical modeling based research related to the fashion and textile business. It responds to calls for deeper theoretical foundations as an expansion of research methodology in a field that has to date mostly relied on case studies and empirical analysis. Although there are a growing number of related publications which employ an analytical approach in conducting theoretical and applied research in the fashion and textile business, this book fills an essential gap by providing a comprehensive reference source that introduces the methodology and provides state-of-the-art findings on the topic. Covering an important and well-established industry, Analytical Modeling Research in Fashion Business is a pioneering text and essential reading for researchers and practitioners in the fashion and textiles industry alike.

The advent of new technologies has been an impetus for rapid development in several industries, including the area of retail services. These recent advances push industry leaders to infuse new innovations into their various systems and processes. Successful Technological Integration for Competitive Advantage in Retail Settings examines the various effects of changing markets and subsequently how these changes cause retailers to meet consumer demand by integrating more sophisticated, advanced innovations in their daily practices. Focusing on corporate strategies, innovation management, and relevant case studies, this book is a pivotal reference source for researchers, practitioners, and developers interested in recent innovation trends within the retailing industry.

Markus Kopetzky entwickelt Hypothesen zu preispsychologischen Effekten auf die Neigung zum Kundenbetrug und testet diese empirisch in Labor- und Feldstudien auf Basis von mehr als 100.000 Kundendaten. Der Autor zeigt, dass Unternehmen durch eine gezielte Preisdarstellung die Preiswahrnehmung von Kunden und dadurch ihre Tendenz zum Betrug beeinflussen können. Mit der Preispsychologie bestätigt er einen effektiven Hebel zur Steuerung des kostenintensiven Problems des Kundenbetrugs. Die Erkenntnisse unterstützen Unternehmen bei der Entscheidung über eine psychologisch optimale Preiskommunikation.

The four-volume set LNCS 9296-9299 constitutes the refereed proceedings of the 15th IFIP TC13 International Conference on Human-Computer Interaction, INTERACT 2015, held in Bamberg, Germany, in September 2015. The 47 papers included in the second volume are organized in topical sections on computer-supported cooperative work and social computing; end-user development; evaluation methods / usability evaluation; eye tracking; gesture interaction; HCI and security; HCI for developing regions and social development; HCI for education.

This book constitutes the refereed contest reports of the 1st International Workshop, VAAM 2014, held in Stockholm, Sweden, in August 2014. The 10 revised full papers presented were carefully reviewed and selected from 13 submissions. The aim of this workshop is to provide an overview of state of the art methods for audience measurements in retail and Digital Signage, end-users attraction, and stimulate the creation of appropriate benchmark dataset to be used as reference for the development of novel audience measurement algorithms. Papers are invited under the following topics: demographics and modeling consumer behaviour.

Because this book's main objective is to foster and promote student development, it should appeal to those who advise, counsel, and teach undergraduate and graduate students, particularly those in psychology, education, and other social sciences. Along with a plethora of stimulating ideas for practice and research, the book contains the results of research having immediate applications to students'educational and career direction needs. Readers will find more than 90 articles in this book distributed across three significant challenges to students'development: the academic, occupational, and personal. Further, the material presented has been organized around three distinct approaches to these challenges: advising, career development, and field placement activities. The source for these articles is the official journal, Teaching of Psychology, of Division Two of the American Psychological Association.

Originally published in 1979, the world's leading researchers contributed chapters describing their work on the orienting reflex in humans. The contributions, at the time current and comprehensive, in a sense that each facet of contemporary research was represented, address the orienting reflex, now recognized as a fundamental component of human learning and cognitive function. The authors contributing to this volume emphasize both theoretical and methodological issues, as well as present more empirical research. Here is a volume that spans all current work on the orienting reflex in humans, both basic and applied, from the laboratory as well as clinical data, and which would be of immense interest to psychologists, psychophysiologists, psychiatrists, physiologists, and all others interested in this fascinating topic.

Prepared as a tribute to Donald A. Riley, the essays that appear here are representative of a research area that has loosely been classified as animal cognition -- a categorization that reflects a functionalist philosophy that was prevalent in Riley's laboratory and that many of his students absorbed. According to this philosophy, it is acceptable to hypothesize that an animal might engage in complex processing of information, as long as one can operationalize evidence for such a process and the hypothesis can be presented in the context of testable predictions that can differentiate it from other mechanisms. The contributions to this volume represent the three most important areas of research in animal cognition -- stimulus representation, memory processes, and perceptual processes -- although current research has considerably blurred these distinctions.