Search

Our understanding of lycanthropy is limited by our association of it with contemporary portrayals of werewolves in horror films and gothic fiction. No rational person today believes that a human being can literally be metamorphosed into a wolf; therefore, in the absence of an historical context, the study of werewolves can appear to be a wayward pursuit of the perversely irrational and the sensational.This Reader provides the historical context. Drawing on primary sources, it is a comprehensive survey of all aspects of lycanthropy, with a focus on the medieval and Renaissance periods. Lycanthropes were on trial in the courtrooms of Europe, and on examination in medical offices and mental hospitals; they were the objects of communal fear and pity, and the subjects of sermons and philosophical treatises.In the Introduction to the Reader, Charlotte Otten shows that the study of lycanthropy uncovers basic issues in human life the significance of violence and criminality, the role of the demonic in aberrant behavior, and ultimately the nature of good and evil. The implications for modern life are immediately apparent.The Reader is divided into six sections: (I) Medical Cases, Diagnoses, Descriptions; (2) Trial Records, Historical Accounts, Sightings; (3) Philosophical and Theological Approaches to Metamorphosis; (4) Critical Essays on Lycanthropy (Anthropology, History, and Medicine); (5) Myths and Legends; and (6) Allegory. Each section has an introduction that summarizes and interprets the materials.

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the'quick fixes'of branding, it offers a comprehensive overview of brand management theories from the last 35 years.A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management. More than 1,000 academic sources have been carefully divided into a taxonomy with eight schools of thought – offering depth, breadth and precision to one of the most elusive management disciplines of our time.Perfectly marrying theory with practice, this comprehensive text is particularly useful for advanced undergraduate and postgraduate students of brand management, strategy and marketing.

The Sesame Effect details the wide-ranging work of Sesame Workshop and its productions across the world. With an emphasis on impact and evidence from research on projects in low- and middle-income countries, the book tells the stories behind the development of an international family of Muppet characters created for the locally produced adaptations of Sesame Street. Each chapter highlights the educational message of international co-productions and presents the cultural context of each project. Readers will understand the specific needs of children living in a given locale, as well as gain insight into the educational drivers of each project. These projects often deal with difficult issues, from race relations in the United States, to HIV/AIDS education in South Africa, to building respect across cultural divides in the Middle East. Readers will see how local productions have helped build a new mindset that values the importance of early childhood education, and how Sesame Street promotes a brighter future by building children's academic skills, encouraging healthy habits, and by fostering attitudes that counter negative stereotypes and create appreciation of and respect for others.The Sesame Effect shows how, when magnified across the millions of children touched by the various international programs, Sesame Workshop and its projects are making a difference around the world.

For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap in the market, providing an understanding of different'schools of thought'in brand management and offers deep insight into the opening question of the opening question of almost every brand management course:'What is a brand?'This comprehensive second edition offers an exhaustive scientific analysis of various approaches to brand management developed over the past thirty years. It also delivers a thorough understanding of the strategic and managerial implications of different brand perspectives.

For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years. Taking a multi-disciplinary approach and offering an exhaustive analysis of brand research literature, it delivers a thorough understanding of the managerial implications of these different approaches to the management of the brand. Brand Mangement: Research, Theory and Practice fills a gap in the market, providing an understanding of how the nature of brand and the idea of the consumer differ in these approaches and offers in-depth insight into the opening question of almost every brand management course:'What is a brand?'