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What we hear before and/or while we eat and drink often affects our tasting experiences. The focus of Auditory Contributions to Food Perception and Consume Behaviour is to provide a state-of-the-art summary on how such music and ambient inputs can influence our expectations, our purchasing behaviour, as well as our product experience. Much of the research collected together in this volume relates to ‘sonic seasoning': This is where music/soundscapes are especially chosen, or else designed/composed, in order to correspond to, and hence hopefully to modify the associated taste/aroma/mouthfeel/flavour in food and beverages. The various chapters collected together in this volume provide a state-of-the-art summary of this intriguing and emerging field of research, as well as highlighting some of the key directions for future research. Contributors are Sue Bastian, Thadeus L. Beekman, Jo Burzynska, Andrew Childress, Ilja Croijmans, Silvana Dakduk, Alexandra Fiegel, Apratim Guha, Ryuta Kawashima, Bruno Mesz, Kosuke Motoki, Rui Nouchi, Felipe Reinoso-Carvalho, Pablo Riera, Marijn Peters Rit, Toshiki Saito, Han-Seok Seo, Mariano Sigman, Laura J. Speed, Charles Spence, Motoaki Sugiura, Marcos Trevisan, Carlos Velasco, Johan Wagemans, and Qian Janice Wang.

This edited collection presents state-of-the-art reviews of the latest developments in multisensory packaging design. Bringing together leading researchers and practitioners working in the field, the contributions consider how our growing understanding of the human senses, as well as new technologies, will transform the way in which we design, interact with, and experience food and beverage, home and personal care, and fast-moving consumer products packaging. Spanning all of the senses from colour meaning, imagery and font, touch and sonic packaging, a new framework for multisensory packaging analysis is outlined. Including a number of case studies and examples, this book provides both practical application and theoretical discussion to appeal to students, researchers, and practitioners alike.

Wie wird ein Essen zu einem unvergesslichen Erlebnis? Warum gibt es keinen blauen Wein? Weshalb schmecken Desserts von weißen Tellern süßer als von schwarzen? Charles Spence geht diesen und vielen weiteren Fragen kenntnisreich und humorvoll auf den Grund. Hierbei kann er sich auf zahlreiche Experimente stützen, mit denen er die Geschmackswahrnehmung erforschte. Wenn wir Nahrung aufnehmen, schmecken wir nicht nur die Geschmacksrichtungen süß, bitter, sauer und salzig. Nein, wir essen mit allen unseren Sinnen: Unser kulinarisches Vergnügen entsteht im Kopf, nicht im Mund. So spielen für das Erleben eines perfekten Dinners das Gewicht des Bestecks, die Farbe und Form des Geschirrs sowie die Art der Hintergrundmusik eine entscheidende Rolle. Das vorliegende Buch weckt unser Bewusstsein dafür, wie dieses Zusammenspiel von Farben, Formen, Gerüchen und Klängen auf uns wirkt und wie stark wir durch diese Faktoren manipulierbar sind – Erkenntnisse, die sich die Lebensmittelindustrie schon lange zunutze macht.

This collection of essays brings together research on sense modalities in general and spatial perception in particular in a systematic and interdisciplinary way. It updates a long-standing philosophical fascination with this topic by incorporating theoretical and empirical research from cognitive science, neuroscience, and psychology. The book is divided thematically to cover a wide range of established and emerging issues. Part I covers notions of objectivity and subjectivity in spatial perception and thinking. Part II focuses on the canonical distal senses, such as vision and audition. Part III concerns the chemical senses, including olfaction and gustation. Part IV discusses bodily awareness, peripersonal space, and touch. Finally, the volume concludes with Part V on multimodality. Spatial Senses is an important contribution to the scholarly literature on the philosophy of perception that takes into account important advances in the sciences.

The science behind a good meal: all the sounds, sights, and tastes that make us like what we're eating—and want to eat more.Why do we consume 35 percent more food when eating with one other person, and 75 percent more when dining with three? How do we explain the fact that people who like strong coffee drink more of it under bright lighting? And why does green ketchup just not work? The answer is gastrophysics, the new area of sensory science pioneered by Oxford professor Charles Spence. Now he's stepping out of his lab to lift the lid on the entire eating experience—how the taste, the aroma, and our overall enjoyment of food are influenced by all of our senses, as well as by our mood and expectations. The pleasures of food lie mostly in the mind, not in the mouth. Get that straight and you can start to understand what really makes food enjoyable, stimulating, and, most important, memorable. Spence reveals in amusing detail the importance of all the “off the plate” elements of a meal: the weight of cutlery, the color of the plate, the background music, and much more. Whether we're dining alone or at a dinner party, on a plane or in front of the TV, he reveals how to understand what we're tasting and influence what others experience. This is accessible science at its best, fascinating to anyone in possession of an appetite. Crammed with discoveries about our everyday sensory lives, Gastrophysics is a book guaranteed to make you look at your plate in a whole new way.

Multisensory Flavor Perception: From Fundamental Neuroscience Through to the Marketplace provides state-of-the-art coverage of the latest insights from the rapidly-expanding world of multisensory flavor research. The book highlights the various types of crossmodal interactions, such as sound and taste, and vision and taste, showing their impact on sensory and hedonic perception, along with their consumption in the context of food and drink. The chapters in this edited volume review the existing literature, also explaining the underlying neural and psychological mechanisms which lead to crossmodal perception of flavor. The book brings together research which has not been presented before, making it the first book in the market to cover the literature of multisensory flavor perception by incorporating the latest in psychophysics and neuroscience. - Authored by top academics and world leaders in the field - Takes readers on a journey from the neurological underpinnings of multisensory flavor perception, then presenting insights that can be used by food companies to create better flavor sensations for consumers - Offers a wide perspective on multisensory flavor perception, an area of rapidly expanding knowledge

Out of all the human senses, touch is the one that is most often unappreciated, and undervalued. Yet, the surface of the human body, the skin, is actually one huge sheet of tactile receptors. It provides us with the means to connect with our surroundings. Despite the important role that vision plays in our everyday lives, it is the skin that constitutes both the oldest, and by far the largest of our sense organs. The skin protects our body from the external world and, at the same time, informs us about what occurs on its surface. In Touch With The Future explores the science of touch, bringing together the latest findings from cognitive neuroscience about the processing of tactile information in humans. The book provides a comprehensive overview of scientific knowledge regarding themes such as tactile memory, tactile awareness (consciousness), tactile attention, the role of touch in interpersonal and sexual interactions, and the neurological substrates of touch. It highlights the many ways in which our growing understanding of the world of touch can, and in some cases already are, being applied in the real world in everything from the development of virtual reality (VR) environments, tablet PCs, mobile phones, and even teledildonics - the ultimate frontier in terms of adult entertainment. In addition, the book shows how the cognitive neuroscience approach to the study of touch can be applied to help improve the design of many real-world applications/products as well as to many of our everyday experiences, such as those related to the appreciation of food, marketing, packaging design, the development of enhanced sensory substitution systems, art, and man-machine interfaces. Crucially, the authors makes a convincing argument for the view that one cannot really understand touch, especially not in a real-world context, without placing it in a multisensory context. That is, the senses interact to influence tactile perception in everything - from changing the feel of a surface or product by changing the sound it makes or the fragrance it has. For students and researchers in the brain sciences, this book presents a valuable and fascinating exploration into one of our least understood senses

We perceive and understand our environment using many sensory systems-vision, touch, hearing, taste, smell, and proprioception. These multiple sensory modalities not only give us complementary sources of information about the environment but also an understanding that is richer and more complex than one modality alone could achieve. As adults, we integrate the multiple signals from these sense organs into unified functional representations. However, the ease with which we accomplish this feat belies its computational complexity. Not only do the senses convey information about the environment in different neural codes, but the relationship between the senses frequently changes when, for example, the body changes posture (e.g. when the eyes move in their sockets), or indeed shape, when the body grows across development. These computational problems prompt an important question which represents the key focus of this book: How do we develop the ability to integrate the senses? While there is a considerable literature on the development of single senses, such as vision or hearing, few books have considered the development of all our senses, and more importantly, how they develop the ability to work with each other. This book is unique in exploring this extraordinary feat of human nature - how we develop the ability to integrate our senses. It will be an important book for all those in the fields of cognitive and developmental neuroscience.

Driver inattention has been identified as one of the leading causes for car accidents. The problem of distraction while driving is likely to worsen, partly due to increasingly complex in-car technologies. However, intelligent transport systems are being developed to assist drivers and to ensure a safe road environment. One approach to the design of ergonomic automobile systems is to integrate our understanding of the human information processing systems into the design process. This book aims to further the design of ergonomic multisensory interfaces using research from the fast-growing field of cognitive neuroscience. It focuses on two aspects of driver information-processing in particular: multisensory interactions and the spatial distribution of attention in driving. The Multisensory Driver provides interface design guidelines together with a detailed review of current cognitive neuroscience and behavioural research in multisensory human perception, which will help the development of ergonomic interfaces. The discussion on spatial attention is particularly relevant for car interface designers, but it will also appeal to cognitive psychologists interested in spatial attention and the applications of these theoretical research findings. Giving a detailed description of a cohesive series of psychophysical experiments on multisensory warning signals, conducted in both laboratory and simulator settings, this book provides an approach for those in the engineering discipline who wish to test their systems with human observers.

A reference work for the emerging field of multisensory integration, covering multidisciplinary research that goes beyond the traditional'sense-by-sense'approach and recognizes that perception is fundamentally a multisensory experience.This landmark reference work brings together for the first time in one volume the most recent research from different areas of the emerging field of multisensory integration. After many years of using a modality-specific'sense-by-sense'approach, researchers across different disciplines in neuroscience and psychology now recognize that perception is fundamentally a multisensory experience. To understand how the brain synthesizes information from the different senses, we must study not only how information from each sensory modality is decoded but also how this information interacts with the sensory processing taking place within other sensory channels. The findings cited in The Handbook of Multisensory Processes suggest that there are broad underlying principles that govern this interaction, regardless of the specific senses involved.The book is organized thematically into eight sections; each of the 55 chapters presents a state-of-the-art review of its topic by leading researchers in the field. The key themes addressed include multisensory contributions to perception in humans; whether the sensory integration involved in speech perception is fundamentally different from other kinds of multisensory integration; multisensory processing in the midbrain and cortex in model species, including rat, cat, and monkey; behavioral consequences of multisensory integration; modern neuroimaging techniques, including EEG, PET, and fMRI, now being used to reveal the many sites of multisensory processing in the brain; multisensory processes that require postnatal sensory experience to emerge, with examples from multiple species; brain specialization and possible equivalence of brain regions; and clinical studies of such breakdowns of normal sensory integration as brain damage and synesthesia.