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Steenkamp, Jan-Benedict E. M., Batra, Rajeev, Alden, Dana L., Academy of International Business, Samiee, Saeed, editor, Katsikeas, Constantine S., editor, and Riefler, Petra, editor

Steenkamp, Jan-Benedict E. M., Batra, Rajeev, Alden, Dana L., Academy of International Business, Samiee, Saeed, editor, Katsikeas, Constantine S., editor, and Riefler, Petra, editor

Alden, Dana L., Nariswari, Angeline, and Campbell, Colin L., editor

Alden, Dana L., Chen, Qimei, Zhao, Xin, and Campbell, Colin L., editor

Kelley, James B., Alden, Dana L., Academy of Marketing Science, Obal, Michael W., editor, Krey, Nina, editor, and Bushardt, Christian, editor