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Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of conducting business. In emerging economies, social, economic, and environmental problems resulting from rapid industrialisation requires urgent attention. Promoting environmentally responsible practices through green marketing has been identified as a key solution.This book provides theoretical and practical insights into how businesses in emerging economies can integrate green objectives into their marketing activities to achieve sustainable outcomes and attain green-focused goals. It discusses green marketing from strategic and operational perspectives, which considers target consumers, products, processes, promotion and sustainability of resources and presents the institutional logic of embedding greenness across organisational marketing activities. Issues concomitant to green marketing such as consumer buying behaviour of green products, green integrated marketing communication, green product management, green initiatives in logistics social responsibility, greenwashing and the need for transparency, and green marketing orientations and firm performance, are covered in the book. Ultimately, this collection contributes to and extends theoretical conversations on green marketing while also providing actionable recommendations for organisations and the larger society in emerging economies.Chipo Mukonza is a Lecturer at the Tshwane University of Technology in Polokwane, South Africa. Ogechi Adeola is an Associate Professor of Marketing at the Lagos Business School, Pan-Atlantic University, Nigeria. Isaiah Adisa is a management researcher and consultant based in Nigeria.Robert E. Hinson is a Professor and Head of the Department of Marketing and Entrepreneurship at the University of Ghana Business School.Emmanuel Mogaji is a Senior Lecturer in Advertising and Marketing Communications at the University of Greenwich, United Kingdom.

In an increasingly globalised world, an understanding of the diversity in the concept and practice of employee wellbeing, how it is presented, experienced, regulated and contested, is particularly vital. This contributed volume presents studies from African, Asian and South American countries to paint a picture of employee wellbeing in the Global South, including the commonalities and points of difference across that broad context. The chapters not only capture the significance and impacts of contexts and cultures, but also, the different institutional environments that enhance or suppress employee wellbeing in employment relations. With a critical lens, this book explains how assumptions should not be made of employee wellbeing without a knowledge of the regional, national or local context. It will be of great interest to scholars and students of HRM, work and employment and international business.

Technology has affected almost all organisations in terms of process, procedures, and management and many organisations now seek technologically minded people to run their business at every level. It has also created new realms of employment, such as platform and virtual work, where HRM must play a part if employee wellbeing is to be preserved. This book sheds light on the current reality and future expectations of digital HRM and fills a gap in the existing literature of empirical studies into the forefront of HRM around the world. It will cover topics on algorithmics, artificial intelligence, and digitalisation of HRM practices and will be of great value to academics, international and domestic business organisations, policy makers, and undergraduate and postgraduate students.

This edited book brings together a range of expert voices – academics, researchers, practitioners, activists, and policy leads – who are responding to domestic and sexual violence (DASV) in various settings. The chapters are united in the need to embed systemic responses to these social issues within a broader accountability and support system. It provides a timely and refreshing take on tackling a pervasive social issue at a time of increased complexity and crisis while exploring the real-world consequences and impacts of service provision at a systems level, emphasising the need for greater coordination and alignment.

This collection showcases how different forms of manhood perform in artistic spaces. The selections take an in-depth review and exploration of the emotional and artistic landscape of Caribbean men who dare to carve out a place for themselves in the visual and performance mediums. The pieces demonstrate that Caribbean men are forging more varied and wholesome ways to describe their masculinities, where they are allowed to thrive and engage in the same spaces without violence and exclusionary attitude, just as they can do in the arts. The manuscript also sets up a nucleus that will allow a progression of essential advances in the scholarly scrutiny of Black men and Black masculinities.This book will interest individuals in the arts, gender studies incorporating masculinities and femininities and black studies, and also prove to be useful for students in high schools and colleges/universities.

Taking readers through the nature and realities of employee voice across the Global North, this book identifies the significance and effects of contexts, cultures, web and social media, and dissimilarity of institutional factors in enhancing employee voice or promoting silence. It addresses general issues affecting employee voice across the globe to give readers an understanding of employee relations that is country-specific. Readers will also have an understanding of the unique nature of employee voice in three continents – thus broadening the readers'understanding of the subject. Covering employee voice in different countries of Europe, North America and Australasia, each chapter draws out the unique and diverse nature of employee voice in each country. The chapters discuss issues ranging from culture, activities of trade union, institutional factors, web and social media, social and organisational justice and their effects of employee voice. This book provides an invaluable resource for students and researchers of human resources and international business. It will also be of great interest to HRM practitioners, policymakers and business managers across the globe.

Taking readers through the nature and realities of employee voice across the Global South, this book identifies the significance and effects of contexts, cultures, web and social media, and dissimilarity of institutional factors in enhancing employee voice or promoting silence. It addresses general issues affecting employee voice across the Global South to give readers an understanding of employee relations that is country-specific. Readers will also have an understanding of the unique nature of employee voice in thirteen countries – thus broadening the readers'understanding of the subject. Covering employee voice in different countries of Africa, Asia and South America, each chapter draws out the unique and diverse nature of employee voice in each country. The chapters discuss issues ranging from culture, activities of trade union, institutional factors, web and social media, social and organisational justice and their effects of employee voice. This book provides an invaluable resource for students and researchers of human resources and international business. It will also be of great interest to HRM practitioners, policymakers and business managers across the globe.

Over the decades, academic literature has too often neglected the complexities and diversity of the African continent and the challenges faced by both multinational companies working across Africa and domestic African companies, particularly in the field of human resources. This edited collection has been compiled with the aim of developing our understanding and practice of HRM in an African context within an increasingly global work milieu. Chapters focus on different African countries and are underpinned by a critical approach to HRM, which goes beyond focussing on the business cases but considers the sensitivity of the national context. The authors will draw on various types of research (conceptual, theoretical and empirical) and incorporate contextual issues such as technology, politics, culture, and economics to supplement the readers'insights into the current state of human resource management in African countries. By highlighting theoretical underpinnings and emphasising the practical relevance of HR issues, this proposed book will offer an insightful guide for students and scholars interested in HR and management in developing economies.

This book analyses and evaluates the accomplishments, challenges, and approaches associated with the New Public Management (NPM) in Africa towards establishing context-specific interventions for public sector institutions'performance. Taking the reader through various business and management approaches, including leadership in the public sector, digitalisation, market orientation and trust building, this book provides an understanding of the key issues facing public sector organisations in Africa and offers novel ways of approaching public management in a changing socio-economic landscape to drive improved performance of public institutions.The book offers students, practitioners and researchers important insights on NPM and public sector institutions in Africa. The recommendations of the book will help government and policymakers implement appropriate public sector management policies for strengthening public sector service delivery in Africa.

This edited collection offers an insight into the dynamic of HRM in thirteen developing countries across Africa, Asia, and the Middle East. Taking readers through the realities of HRM in the global South, the book identifies the significance of contexts, diversity of cultures, and dissimilarity of processes in managing people. In other words, the book addresses general issues of HRM in cross-national settings to give readers an understanding of HR that is comparative and country-specific. Covering issues in Nigeria, South Africa, Egypt, China, India, Pakistan, Malaysia, Bahrain, Jordan, United Arab Emirates, and Argentina, each chapter draws out the unique and diverse configurations of HRM in each country. Also examining digital HRM, technology-based entrepreneurship, gig work, artificial intelligence and digitalization in business practice, this book is an invaluable resource for all HRM practitioners, policymakers, students, HRM scholars, international HRM, international business,and business managers across the globe.

This book is an excellent resource for academics and students interested in ethics and accountability in the public sector, as well as for practitioners, NGO workers and policymakers. Over the last decades, issues in ethical leadership have become central to the global call for higher moral standards on the part of corporate organisations and their leaders and managers. The book's chapters investigate these concerns in Africa, where governance gaps often reflect poor leadership. Parenthetically, in 2001, a UNDP report found difficulties in applying anti-corruption laws and managing public institutions in the continent. Twenty years on, significant efforts have been made to improve the situation, yet extensive challenges still subsist. In this first volume, contributors discuss the practice of ethics, anti-corruption, and performance management, and propose solutions, some general to the continent and others country-specific.

Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising. Achieving green marketing success encompasses influencing, orientating, and communicating green offerings of an organisation to the consumers. Emerging markets particularly provide unique opportunities for green product innovations to thrive due to their rapid industrialisation and economic growth; hence the value proposition of organisations must be rightly communicated to the consumers. The book is part of a multi-volume work that highlights the goals of green marketing, such as influencing consumers'green adoption, behaviour, and attitude towards sustainability practices. This book provides insights to researchers, students and practitioners interested in marketing and sustainability initiatives in the context of emerging markets. It is also recommended for marketing managers and brand consultants who desire an in-depth understanding of how to communicate their organisation's green offerings while positioning the organisation as a green brand to influence consumers'green purchasing behaviours.

This book is a fascinating treatment of ethics, governance, and anti-corruption initiatives from a public sector management perspective and is especially relevant for an Africa looking to benefit from the recently launched Africa Continental Free Trade Area.This second part of a two-volume set spans a wide array of contemporary issues. Chapters explore the challenges related to building an ethical climate in Africa's public sector, what the imperatives of anti-corruption initiatives should be in Africa, ethical orientation in promoting project performance, corporate governance in Zimbabwe's local authorities and the role of NGOs/CSOs in promoting public sector accountability. On digitalisation, the book discusses the management of Tanzanian public service integrity in the digital era and digital innovation towards sustainable public sector administration in Africa. Public sector management, ethics and corporate governance academics, students, managers and policy makers will find this edited volume critical to improving public sector management in Africa.

Miss Lou had the instinctive wisdom to relate language to identity. As a people who have long since lost our identity, we continue to search for it. There is an interrelationship between language – the words we use – and our identity. In that regard, Miss Lou helped us to remember who we are. However, mental slavery is still with us. While we continue to deny our own language, our way of expressing ourselves, there is no escaping the fact that our language is part of our identity as Jamaicans. Although a lot of our unique cultural DNA disappeared during the Middle Passage, Miss Lou had the wisdom and the courage to grasp what remained of that DNA and give voice to the voiceless. She did it with such decisiveness that I have lived to see the day when Patwa, or Jamaican Language as it is properly called, has taken its rightful place as an important part of our identity. That is Miss Lou's legacy. —Beverly Manley-Duncan

In today's globalised world economy, it is becoming increasingly pressing to shine a light on the interface of work and private life. In order to fully understand the issue we must take an inclusive view and not limit our understanding to Western perspectives. This contributed volume encompasses research and perspectives from the global south, including Sub-Saharan Africa, Asia and South America. In doing so, this collection fills a gap in existing literature to give a broader view of the topic. Divided by geographic territory into three sections, the book combines original research, case studies and interviews as well as comparative studies. Chapters cover a wide range of emerging issues including gender and work-life balance; the role of culture; men and household work and work and family balance, to name a few. Crucially, the book offers critical perspectives and understanding of work-life interface/balance/conflict as a collection of conceptual, theoretical, and empirical studies that draws on qualitative and mixed methodologies. Bringing a unique contribution to the field, this book is a useful resource for students, academics, managers and policy makers.