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Since its existence in the 1950s, consumer policy in Germany has been understood and pursued primarily as a bundle of actions and measures initiated and institutionalised by the state. In many cases, the state has also issued corresponding mandates and set up support models, which has created the impression that we are basically dealing with a'consumer policy from above'imposed by macro-politics. Not that there have not been repeated attempts in the past decades to give impetus to consumer policy from the middle of civil society - often in the form of small citizens'initiatives. And in recent years in particular, a number of new consumer organisations have emerged which operate much closer to the grass roots. Nevertheless, the impression seems to have taken root among the large, government-related'players'in the field, who have been in the'business'for decades, not to mention government-internal consumer policy, that consumer policy concerns a policy field that is essentiallyordered by a collaboration of the state on the one hand, and consumer protection organisations representing all consumers equally on the other, while the many small consumer initiatives, not even started by individual committed consumers, regularly fall behind in comparison. This perspective refers largely to the view of and from the centre of politics. This volume is intended to go some way towards countering the institutionally prevailing impression that, in principle, there is only'consumer policy from above'that is really effective and assertive.The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

Since its existence in the 1950s, consumer policy in Germany has been understood and pursued primarily as a bundle of actions and measures initiated and institutionalised by the state. In many cases, the state has also issued corresponding mandates and set up support models, which has created the impression that we are basically dealing with a'consumer policy from above'imposed by macro-politics. Not that there have not been repeated attempts in the past decades to give impetus to consumer policy from the middle of civil society - often in the form of small citizens'initiatives. And in recent years in particular, a number of new consumer organisations have emerged which operate much closer to the grass roots. Nevertheless, the impression seems to have taken root among the large, government-related'players'in the field, who have been in the'business'for decades, not to mention government-internal consumer policy, that consumer policy concerns a policy field that is essentiallyordered by a collaboration of the state on the one hand, and consumer protection organisations representing all consumers equally on the other, while the many small consumer initiatives, not even started by individual committed consumers, regularly fall behind in comparison. This perspective refers largely to the view of and from the centre of politics. This volume is intended to go some way towards countering the institutionally prevailing impression that, in principle, there is only'consumer policy from above'that is really effective and assertive.The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This book explore the challenges faced by marketers during and post-COVID-19 and offers strategies for marketers to invoke a sense of optimism as the world enters the “new normal”. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. It also acknowledges the role digital technology and innovation have played a crucial role during these dark times and how they impact current and future customer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among itsservices to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

This book contains the refereed proceedings of the Cybernetics Perspectives in Systems session of the 11th Computer Science On-line Conference 2022 (CSOC 2022), which was held in April 2022 online. Papers on modern cybernetics and informatics in the context of networks and systems are an important component of current research issues. This volume contains an overview of recent method, algorithms and designs.

The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science

For the 50th Anniversary of the Academy of Marketing Science, the 2021 AMS Annual Conference and Marketing World Congress celebrates the history of marketing while also exploring its future. This includes research on possible new theory discoveries and findings that could lead to more efficient and impactful responses by marketers to the current multi-faceted global challenge array. The volume proposes that marketers strive to continue to offer value in a socially responsible way to the consumers within. Articles in this volume explore the influence of marketing innovations leveraged by the rising influence of artificial intelligence, virtual reality, mechanamorphics, a proliferation of data, changing economic power concentration, and a myriad of other factors. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

This book is a unique and original contribution to the knowledge of transcultural engagement between the ‘East'and the ‘West'; notably between China and Australia.The collection explores how the global system universally interrelates East and West, showing how this interrelatedness offers the promise of progress but can evoke the counteracting trend of tribal nationalism. The book addresses the connectedness of human progress by exploring how globalization creates new dynamic interfaces between East and West and how rather than clashes of culture there are growing forms of reciprocity between civilizations and a shared awareness of how humanity is connected through knowledge and international mobility.

This book explores emerging research and pedagogy in analytics and data science that have become core to many businesses as they work to derive value from data. The chapters examine the role of analytics and data science to create, spread, develop and utilize analytics applications for practice. Selected chapters provide a good balance between discussing research advances and pedagogical tools in key topic areas in analytics and data science in a systematic manner. This book also focuses on several business applications of these emerging technologies in decision making, i.e., business analytics. The chapters in Analytics and Data Science: Advances in Research and Pedagogy are written by leading academics and practitioners that participated at the Business Analytics Congress 2015. Applications of analytics and data science technologies in various domains are still evolving. For instance, the explosive growth in big data and social media analytics requiresexamination of the impact of these technologies and applications on business and society. As organizations in various sectors formulate their IT strategies and investments, it is imperative to understand how various analytics and data science approaches contribute to the improvements in organizational information processing and decision making. Recent advances in computational capacities coupled by improvements in areas such as data warehousing, big data, analytics, semantics, predictive and descriptive analytics, visualization, and real-time analytics have particularly strong implications on the growth of analytics and data science.

This book presents the first reference exposition of the Cyber-Deception Chain: a flexible planning and execution framework for creating tactical, operational, or strategic deceptions. This methodology bridges the gap between the current uncoordinated patchwork of tactical denial and deception (D&D) techniques and their orchestration in service of an organization's mission. Concepts for cyber- D&D planning operations and management are detailed within the larger organizational, business, and cyber defense context. It examines the necessity of a comprehensive, active cyber denial scheme. The authors explain the organizational implications of integrating D&D with a legacy cyber strategy, and discuss trade-offs, maturity models, and lifecycle management. Chapters present the primary challenges in using deception as part of a security strategy, and guides users through the steps to overcome common obstacles. Both revealing and concealing fact and fiction have a critical role insecuring private information. Detailed case studies are included. Cyber Denial, Deception and Counter Deception is designed as a reference for professionals, researchers and government employees working in cybersecurity. Advanced-level students in computer science focused on security will also find this book useful as a reference or secondary text book.

Pediatric tumors comprise a unique set of diseases that may pose diagnostic challenges to pathologists, oncologists, and pediatricians. Pediatric Tumor Pathology: A Practical Approach serves as a state-of-the-art reference for understanding the fundamental biology and diagnostic aspects of pediatric tumors. This volume stands apart from other books covering pediatric neoplasia by providing an in-depth analysis of the pathogenetic and diagnostic aspects of the most commonly encountered tumors. The volume covers the new advances in our understanding of the molecular processes underlying a number of pediatric tumors and the novel, sophisticated diagnostic tools that have now become an integral part of practice standards. Pediatric Tumor Pathology: A Practical Approach will be of great value for many practicing clinicians and pathologists for characterizing and diagnosing childhood tumors. Oncologists, radiologists, surgeons and pediatricians will also find this book a unique and valuable resource for understanding the biological and diagnostic aspects of pediatric tumor pathology.

This book features a wide spectrum of the latest computer science research relating to cyber warfare, including military and policy dimensions. It is the first book to explore the scientific foundation of cyber warfare and features research from the areas of artificial intelligence, game theory, programming languages, graph theory and more. The high-level approach and emphasis on scientific rigor provides insights on ways to improve cyber warfare defense worldwide. Cyber Warfare: Building the Scientific Foundation targets researchers and practitioners working in cyber security, especially government employees or contractors. Advanced-level students in computer science and electrical engineering with an interest in security will also find this content valuable as a secondary textbook or reference.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.This volume includes the full proceedings from the 2013 Academy of Marketing Science (AMS) Annual Conference held in Monterey, California, entitled Ideas in Marketing: Finding the New and Polishing the Old.