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Despite the increased research interest in tourism in Asia, most research has focused on the key destinations (China, Macau, Hong Kong, Thailand), while neglecting other destinations which are less well explored. Little is known about the marketing efforts and practices, along with the successes and challenges, countries in the East and Southeast Asia have been experiencing. This book aims to address this oversight by exploring the marketing approaches, techniques and tools used by various countries in the region both collectively and individually to manage their tourism offerings and position them in the global tourism market: China, Hong Kong, Indonesia, Japan, Korea, Macau, Mongolia, Myanmar, Vietnam. It offers a contemporary and insightful look at the various case studies in East and Southeast Asia using inter-disciplinary perspectives and a range of methodological approaches and tools. The book: · Provides case studies developed by tourism researchers who are experts in their researched context countries; · Focuses on several countries at different stage of development; · Explores specific marketing strategies in East and Southeast Asian destinations, considering global trends and forces to fully understand the marketing environment. The book will be of interest to tourism marketing researchers, practitioners, academics, undergraduate and postgraduate students who will find these insightful contemporary case studies useful in the classroom.

Why are women, despite being resilient, adaptable, and persistent, often constructed and perceived as weak and vulnerable? Women's vulnerability is not a neutral concept but is organizationally defined and understood. Organizations are discursive spaces where women's vulnerability is constructed and reproduced as a communicative act and event. We often represent vulnerability at individual or organizational levels, but not both. Women's vulnerability reminds us of the pervasive interconnectedness of personal and organizational life events. Experiencing women's organizational vulnerability is common. However, is women's vulnerability publicly represented, defined, felt and acted upon in the same way everywhere?This book is focused on comparing women's organizational vulnerability practices making a significant contribution to reflection, theory, methods and cross-disciplinary expertise. The process of making sense of “vulnerability” is extremely diverse and intersectionally constructed through gender, culture and organizational discourses, which demands complex, innovative and non-Eurocentric methodological paradigms and approaches. This book satisfies these demands by integrating contributions from a diverse range of disciplines, academic traditions and cases and provides an understanding of women's vulnerability as a global phenomenon that comprises both cultural and organizational contexts.By examining how publicly and organizationally women develop particular and creative strategies to navigate vulnerability, the book significantly contributes towards identifying archetypical practices for negotiating vulnerability in different contexts.

This handbook provides new dimensions and directions to design tourism education curriculums and transform students'learning. It delves into issues such as job opportunities, business opportunities, required skill sets, and the role of critical and creative thinking in tourism education, and focuses on a shift in mindset from R&D (research and development) to L&D (learning and development), to aid in gaining in-the-field knowledge. It presents a global perspective on the latest trends, innovative curriculum, research, and skill needs in the travel, tourism, and hotel industry via empirical, theoretical, and conceptual chapters, as well as through global case studies. This handbook explores how to develop the skills, attributes and prospects for employment in these competitive industries, and also highlights what employers in the tourism and hospitality sectors expect from graduate and/or post-graduate candidates. Besides examining the contribution of tourism education towards a better society, this handbook introduces a new way of designing curriculums, and examines the past practices, current trends, and future opportunities in the field.

Social robots have significantly advanced in capabilities and availability, gradually becoming part of everyday life. Their new interactive features are relevant to the struggling care sector. As Western societies age, the demand for care services rises, yet the workforce does not grow at the same rate. This book explores the potential of social robots to support the workforce and enhance the well-being of residents in care homes. Using a socio-informatics approach, this research investigates how residents and caregivers interact with social robots, examines and facilitates their appropriation, and provides insights into the development of the robots'software and hardware. The research and development were carried out collaboratively in care homes with the people who work and live there. The findings indicate that social robots can be beneficial in care homes. They broaden the options for social care workers and, when integrated into daily routines, can provide brief respite periods. Additionally, they positively impact residents by engaging them in cognitive and physical activities. However, the robots can only assist, and not replace, care workers.

Tourism is facing new challenges. The number of tourists in the world is increasing, new segments are emerging and their flows are shifting.'Tourism's New Markets: Drivers, details and directions'explores these new segments and markets and all their different needs, interests and cultures. Emerging markets are in countries with an increasing economic performance (such as Asia and the Middle East) and with the largest populations (including India, China, Indonesia, Brazil, Argentina, Mexico)and it is expected that other emerging source markets will add to those recently observed from the giants (China and Russian Federation) as major tourist newcomers. Changes such as an ageing population, the growth of megalopolises and the decline of the traditional nuclear family lead to the creation of new market segments, all which have new interests and demands. This edited volume looks at the consumer needs of seniors, millennials, pleasure tourists, singleton tourists, Muslim travellers, nationality based cohorts as well as cross-generational segments, luxury travel and unique special interest groups amongst others. With contributions from international experts in the field,'Tourism's New Markets: Drivers, details and directions'provides a research-led perspective to: • Explore and understand emerging markets and segments • Identify the most effective marketing strategies to build emerging markets and segments • Create a body of knowledge that shapes the boundaries of marketing to reach an orientalised and market perspective • Compare developing markets with emerging ones • Offer a global perspective of marketing and tourists'behaviours and build a comparative framework of developed and emerging markets • Develop a new research framework to excel in emerging markets A must have volume for higher level undergraduates, graduate students and practitioners in the fields of tourism, it is contextualised throughout with international case studies and examples to provide a real world perspective.

This book focuses on film tourism: the phenomenon of people visiting locations from popular film or TV series. It is based on a unique, Asian perspective, encompassing case studies from around the pan-Asian region, including China, Taiwan, India, Japan, South Korea, Thailand, Hong Kong, Indonesia, and Singapore. By focusing emphatically on film tourism in the non-West, this book offers a timely and crucial contribution to a more comprehensive understanding of the relation between film, culture and place, particularly in light of the increased volume of media production and consumption across Asia, and the consequent film tourism destinations that are currently popping up across the Asian continent.