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The article offers information on the origin, current trends and future perspectives of probiotics. Topics include according to World Health Organization (WHO) probiotics are live microorganisms that confer health benefits in its host, German bacteriologist Werner Kollath and biologist Roy Fuller define the meaning of probiotics, and the list of commercially used probiotics include Lactobacillus casei Shirota, Lactobacillus rhamnosus GG and Lactobacillus johnsonni Lal.

The article offers information on how brands can develop healthier products that support optimal immune function. Topics include the link between good nutrition and optimal immune function is increasingly highlighted by scientific evidence, and the food options that support the immune system are increasingly at the forefront of the public agenda.