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The article offers information on the same skills in journalism jobs despite improvement in technologies and distribution channels. Topics discussed include views of Kara Swisher on the importance of traditional skills by modern journalist; challenges faced due to web publications and content providers; and disputes between U.S. President Donald Trump and mass media industry.

An interview with technology journalist Kara Swisher is presented. Topics discussed include her decision to leave "Wall Street Journal" to start her own venture called Revere Digital together with Walt Mossberg, former technology professional at the journal, an overview of the technology news site Re/code and the lessons she learned from working in the field of journalism and technology which are both dominated by males.

The article presents the highlights of the Society of Professional Journalists (SPJ) Excellence in Journalism (EIJ) Conference held in the U.S. as of September 2014. It focuses on the lecture by Kara Swisher of Revere Digital, in which she discussed such topics as the benefits of entrepreneurship. Also cited is the presentation of the Student Union awards at the conference.

The article presents a list of the top books in 2003 according to the editors of Advertising Age. At the top of the list is There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle and the Quest for a Digital Future by Kara Swisher and Lisa Dickey. Other books in the list include Moneyball: The Art of Winning an Unfair Game by Michael Lewis, Autumn of the Moguls: My Misadventures With the Titans, Poseurs, and Money Guys Who Mastered and Messed Up Big Media by Michael Wolff and Trading Up: The New American Luxury by Michael Silverstein and Neil Fiske.