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Although mild symptoms usually respond well to oral antihistamines, there are several other options, including specialist immunotherapy in selected cases. Hay fever is a common condition and ranges in severity from a short-term minor irritation to a debilitating illness lasting several months each year. Pollen exposure can be reduced by wearing wrap-around sunglasses while outside. Mild hay fever symptoms can usually be controlled with oral antihistamines. Topical steroid nasal sprays are a valid first choice if nasal symptoms predominate.

The article focuses on a research phase that aims to define a set of values that will guide employees in support of the strategic plan. It highlights the comprehensive effort to determine and spread company values integrated with business service company Rentokil Initial (RI) PLC. Customer service, capability and operational excellence are among the key areas of the company that need further improvement.

The article presents a round-table discussion among business communicators about how their companies use new media to connect with stakeholders. Communicators on the panel include Paul Miller, a senior consultant at Cision, who states that his company does not use new media to connect with stakeholders, but does use it internally, Helen Coley-Smith, the Director of HCS Consultancy Ltd., who uses new media to easily communicate with clients and suppliers, and Keith De La Rue, knowledge manager at Telstra Corp.