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The article focuses on the evolution of sales presentation tools to a go-to-customer approach as companies shift towards digital transformation. Emphasis is given on the need for go-to-customer strategy to increase efficiency and improve return on investment (ROI). It discusses the significance of personalizing contents and making it interactive experiences to capture buyer attention. Several sales presentation tools include the Adobe Creative Cloud Express, Canva, Focusky and Google Slides.

The article features Kurtis Lowe, head of the representative group Book Travelers West who is using Zoom as a component of his hybrid approach to doing business. Topics discussed include his clients including Workman, Baker & Taylor Publisher Services, and Capstone Publishing Group; description made by Tom Nissley, the owner of Phinney Books, on Lowe's Zoom presentations; and Lowe's plan to continue scheduling Zoom presentations even after the pandemic passes.

The article presents the author's comments on the value of presentation for an eye care professional. The author believes that presenting provides a means of sharing information, thoughts and ideas with a wider audience. The author suggests that when faced with the opportunity to present, the starting point has to be the needs of the intended audience and the need for the presenter to impart their knowledge.

The article reports on the general requirements of the specifications of apparatus purchasing in the U.S. Fire chiefs or truck committees sit down to write specifications for new fire apparatus. They do their research as to the best type of product that will fill their needs and contact various manufacturers for demonstrations and sales presentations.

Focuses on certain behaviors of sales personnel that promote library services. Failure of some sales representatives to address every member present during a sales presentation; Maintenance of a professional and friendly approach; Consideration for personal image in sales presentation.

The article offers information on DesignCon 2012 exposition noting LeCroy Corporation's debut of innovative new products and technologies. Also presented are product demonstrations such as LabMaster 9 Zi-A, WaveMaster 8 Zi-A, and LabMaster 10 Zi preview, showing their continues leadership for oscilloscopes capabilities in speed, performance and analysis. It also announces the new Kibra 480 platform's features without the need for time consuming signal calibration and setup.

The article examines marketing of television advertising by broadcast and cable television networks during the 2012 upfront advance sales period for the 2012-2013 television season. The stress placed during the networks' sales presentation of the reaction generated among social media users by their television programs is discussed, and attributed to an effort to persuade advertisers that social media interest is an indicator of advertising effectiveness.

The article considers the Digital Content NewFronts, a series of sales presentations to be held April 19-May 2, 2012 by a group of Internet entertainment industry firms including YouTube, Hulu and Yahoo to market Internet advertising for their Internet television operations. The deliberate modeling of these presentations on the traditional so-called upfront sales presentations for advanced sales of television and cable television advertising by television networks is discussed.

The article examines the so-called "upfront" television advertising advanced sales period for television broadcasting networks and cable television networks for the 2011-2012 television season. Business forecasting is presented offering a prediction of strong advanced sales and higher advertising rates. A calendar is presented of the specific sales presentations made by leading broadcast and cable networks in March-May, 2011 and assessments of their programming for that season given.

The article examines efforts by advertising agencies to market themselves to consultants and consulting firms who advise corporations on the selection of agencies to produce their advertising. The business entertainment and sales presentations made for consultants at an advertising congress in 2010 made by agencies including Ogilvy & Mather and Euro RSCG are discussed.

The article presents some strategies when presenting a product to consumers. It states that a good salesperson will consider carefully the words that he or she will use in promoting a product because it will have a great impact on how the people will perceive it. It notes that when making sales presentation, the most important factor to consider is the value of a product on its buyers.

The article focuses on the "upfront" advertising sales presentation of the cable television network USA Network, a division of NBC Universal. The company has created its own in-house advertising agency Character Brandworks, to assist advertisers in designing advertising which relates to the network's programming and its audience.

The article reports that Spanish-language television broadcasting company Univision will participate in the so-called "upfront" sales presentations for television advertising in the 2010-2011 television season.

The article discusses sales presentations made by executives of broadcast television networks during the "upfront" sales period for television advertising for the 2009-2010 prime time television season. After several years of considerable investment in their Web sites and other digital media, executives for the major networks barely mentioned them, stressing the large audiences still commanded by broadcast television. Advertising sales are forecast to decline during the upfront.

The article presents business forecasting on the "upfront" television advertising sales presentation in the spring of 2009 for the 2009-2010 prime time television season. Broadcast and cable television networks will be under pressure from media buying services to cut prices, as corporate marketing executives expect to spend less on advertising due to the recession. It is expected that the networks will respond by selling less advertising during the upfront to maintain prices.

The article reports that the Fox Broadcasting television network has moved the date of its "upfront" advertising sales presentation for the 2009-2010 season to May 18, 2009, a Monday. Fox has traditionally given its presentation on a Thursday, while the NBC Television Network has had its on Monday. The shift was made to avoid conflict with the season finale of Fox's "American Idol" reality program, and because that week's Thursday falls just before Memorial Day weekend.

The article reports that the broadcast and cable television networks plan few if any changes in their "upfront" advertising sales presentations scheduled for May, 2008. During the 2007-2008 strike by the Writers Guild of America, there had been speculation within the broadcasting industry that the networks would abandon the "upfronts" as well as the entire concept of the prime time television "season" running from fall to spring.

An interview is presented with Jon Nesvig, chief sales officer for the Fox Broadcasting television network. Nesvig expects better ratings for Fox prime time programs in the fall of 2007 because the network's new contract with Major League Baseball limits the number of playoff games that preempt regular programs. He cites the strong desire of advertisers to purchase time on the program "American Idol." Nesvig states that he's indifferent to the results of their upfront sales presentation

The article offers news briefs on special events in the mass media industry. Former U.S. President Bill Clinton was the lead speaker at the TV Land cable television channel's upfront sales presentation March 23, 2007 in New York City. Natalie Cole was the musical performer at the National Association of Black Owned Broadcasters' annual communications awards dinner March 29, 2007 in Washington, D. C.

The article focuses on Discovery Communications after its upfront advertising time sales presentation on April 5, 2007 in New York City. The cable television network's 2006 recovery from significant ratings losses for both its Discovery Channel and The Learning Channel in 2004-2005 is presented. The company's advertising revenue is reported to have enjoyed a similar rebound. Its scheduling plan for the 2007-2008 television season is given.

The article focuses on the plan of Scripp Networks to present ecology-themed television shows on its upfront advertising sales presentation in March 2007. The company is targeting the growing number of marketers who want to reach ecology-conscious consumers. Scripp operates specialized networks including Home and Garden Television (HGTV), Food Network, Do-It-Yourself (DIY), Fine Living and Great American Country. HGTV is set to broadcast a special in June 2007 titled "Red, White and Green."

The article reports on the advertising sales presentation of ESPN/ABC Sports and NFL Network in April 2006. The themes of the television network's sales presentation are mentioned. The highlights of the sales presentation of ESPN/ABC Sports are cited. The purpose of the upfront presentation of NFL Network is also mentioned.

Provides advice for salesperson regarding cold calls. Approach in starting up a business deal; Attitude of a salesperson; Tips on making an effective cold call.

Reports that Fox networks has presented a sales pitch against cable networks in the United States. Information on the presentation; Weaknesses in cable ratings and programming; Basic adult viewership share between 1997 and 1998.

Reports on the growing number of companies deploying multimedia systems in sales presentations and employee training. Target Stores Inc.'s use of multimedia-enabled CBT in its employee training program; Benefits of multimedia systems. INSET: Why multimedia?..

The article examines cable television industry executives responsible for their companies' sales presentations to commence the 2014 television advertising upfront advance sales period for the 2014-2015 television season. Executives including Laura Dames of Turner Entertainment Networks, Ian Parmiter of Discovery Communications and Alexandra Shapiro of USA Networks discuss the staging, themes and logistics of their firms' presentations.

The article focuses on G Force, a sales and marketing division of the sports drink company Gatorade Co., a division of beverage industry firm PepsiCo. G Force's operation in which it seeks to place Gatorade products, particularly its G Series of sports nutrition drinks, in sports facilities such as gymnasiums and physical fitness centers located at colleges and high schools is examined.

The article considers the 2013 NewFronts, Internet advertising sales presentations offered by Internet entertainment industry companies modeled on the presentations offered by television broadcasters during the upfront advance sales period for television advertising. The large attendance at NewFronts presentations is discussed as a reflection of the rapid growth of Internet advertising related to Internet videos.

The article considers the Digital Content Newfronts, a sales presentation for Internet advertising modeled on the upfront presentations for advanced sales of television advertising. The management of the 2013 event by the Interactive Advertising Bureau (IAB) trade association is discussed. Forecasting that sales of Internet advertising at the 2013 Newfronts may exceed $1 billion is considered.

The article examines point of sale advertising and marketing at hypermarket large retail stores in China. The increased market share of hypermarkets in China's retail industry is noted. The use of young women known as promoter girls to conduct product demonstrations and sales promotion for brand name products is considered. It is noted that Chinese consumers are attracted to hypermarkets which offer the crowded and noisy environment of traditional outdoor markets.

The article offers the author's insights on six powerful motives which can be considered by opticians to increase their sales. The author mentions that the advantage of convenience has no value unless the optician understands how to weave it in a skillful manner during sales presentation. The author considers pride and prestige as must stronger motives to buy than most salespeople are willing to acknowledge. The author suggests that optician must pay attention to their customers. INSET: Take-Home Message.

The article examines the Internet advertising sales presentations made by Internet industry firms including Hulu, AOL and Yahoo during the 2012 Digital Contents NewFronts, an industry special event for advertising sales.

The article presents business forecasting on the sales presentations to be made by broadcast television networks at the 2012 upfront advance sales period for television advertising. Programming at each network is considered, particularly the introduction of new programs and programs which will or may not return for broadcast in the 2012-2013 season. Networks discussed include CBS, ABC, and the CW Network.

The article presents a humorous evaluation of the sales presentations made by television networks and cable television networks to begin the so-called upfront advance sales period for television advertising, judging the presentations on their food service and appearances by celebrities.

The author offers tips to optometrists on making sales presentation. He points out that people training to sell are asked to consider carefully the words they will use to describe the products being marketed. He explains that the goal would be to use words that will create vivid word pictures in the mind of customers. He emphasizes the benefits of giving customers a demonstration when making a sales presentation.

The article discusses a marketing event held by Internet industry firm AOL for executives from media buying services. The conference emphasized AOL's operations as a producer and provider of Internet entertainment and online journalism content rather than the company's Internet advertising platform and Web portal service, its most profitable divisions.

The article deals with the application of differentiation strategy by optometrists and other independent retailers of eyeglasses. It refers to the marketing approach employed by Burger King to separate the chain from the competition. The author says optometrists can set their dispensaries apart by leveraging the competition's lapse in service. They must also market their differentiation strategy, which can be as simple as seeing that the optician mentions it to customers during sales presentations.

The article presents a discussion by advertising executives on automobile manufacturer General Motors Corp. The executives create imaginary sales presentations to the troubled company for handling its advertising. The executives also offer advice on how they feel the company should manage its product lines of automobiles.

The authors offer opinions on the "upfront" sales presentation period for television advertising for the 2009-2010 prime time program season. The traditional upfront is said to be increasingly obsolete, serving the interests of neither broadcasters nor advertisers. Advances in audience research to cope with the increased fragmentation of the television viewing audience are seen as requiring a more flexible approach to sales of television advertising.

The article reports that leading Spanish language television broadcasters Univision Communications and Telemundo will not participate in the traditional "upfront" advertising sales presentations for the 2009-2010 television season. The two broadcasters will instead hold a series of smaller meetings with Hispanic American advertising agencies and media buying services throughout the U.S.

The article reports on the decision of ExxonMobil Chemical Co. to build a technology center in Shanghai, China. The new center is designed to provide product applications in support the company's growing business in Asian markets. It also notes that laboratories as well as product demonstration will offer applications technical services.

The article focuses on the "upfront" television advertising sales presentation period for cable television networks which present children's programming, such as Nickelodeon, Cartoon Network, and the Disney Channel. These networks are forecast to suffer smaller advertising revenue losses than cable networks who present prime time television programs. Ratings for television commercials indicate that children are less likely to switch off advertising than are adults.

The author offers opinions on syndicated television programs and their finances. He states that little business will be done at the 2009 congress of the National Association of Television Program Executives (NATPE), where syndicated programs make sales presentations to television stations. He expresses hope that a talk show hosted by singer Marie Osmond will be broadcast during the 2009-2010 season.

The article presents some tips for selling a new technology to library staff and administrators. It suggests to tie the technology to strategic goals. It cites that most libraries develop long- and short-term goals that define what staff should be working toward. It explains the importance of having plenty of hard data because most library staff will want to see some evidence of a new technology's utility. It also recommends that development of a prototype that will concretely demonstrate what it is the presenter hope to accomplish.

The article reports on the presentation of American designer Richard Chai during men's fashion week in Paris, France in June 2008. According to the author, Chai chose to present in Paris because he planned to market the line in the country to attract international buyers. Chai described his presentation as an extensive collection with more range in each category.

An excerpt on sales presentations is presented from the book "New Business Lessons from Madison Avenue," by Clive Langton.

The author reflects on the advantages and disadvantages of trade shows. She says that she loves trade shows because she is able to see a lot of people from whom she can get a broad range of knowledge about the industry. On the other hand, she says that she hates trade shows because of the sense of urgency associated with them, the big investments made to market them which create the need to over-hype technology, and the use of marketing gimmicks they use to attract crowds.

The author offers opinions on the broadcast television networks' "upfront" advertising sales presentation for the 2008-2009 season. The business model that guides this traditional event is seen as broken. Declining ratings for prime time television programs and the inability of digital platforms such as Internet television or digital video tape recorders to offer economies of scale means that marketers are less willing to purchase advertising time on the networks' terms.

The article examines how cable television networks will or will not emphasize their rating performances during the November, 2007-February, 2008 strike of the Writers Guild of America during their "upfront" advertising sales presentations for the 2008-2009 season. Networks which present unscripted and nonfiction programming such as the Discovery Channel or TLC will cite how their ratings improved, while networks who lost programming will not mention the topic.

The article reviews several software including WildPresenter Pro, SWiSH Presenter, and PointCast Publisher.