Search

Your search keyword '"Martin, Dick"' showing total 1 results
Start Over Author "Martin, Dick" Publication Type Trade Publications
1 results on '"Martin, Dick"'

1. Restoring America's global standing.

Author

Martin, Dick

Subjects
*ANTI-Americanism, *BRAND image, *ECONOMIC impact, *IMAGE, FOREIGN opinion of the United States
Abstract

The article focuses on the global anti-Americanism problem faced by the U.S. and its effect on American companies. It explores the reasons behind the big shift of the world's perception towards the brand image of the U.S. It offers insights on what the American businesses can do to restore the global standing of the country.

Published
2007
Full Text
View/download PDF

Catalog

Books, media, physical & digital resources
See catalog results