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The article offers information about the impacts of the economic downturn and rising cost of living on consumers, along with highlighting opportunities to enhance perceptions of value.

The article discusses survey of FMCG Gurus which found that 73 percent of consumers across the globe say that it is important that food and drink is 100 percent natural. Topics discussed include association of natural food and drink products with products being sugar free; importance of natural coloring and flavoring in food and drink; and need for business strategies to focus on Transparency.

Looks at the views of the president and creative chief Mike Hughes of the Martin Agency, about the creative attitude developed in the agency. Description of same; Resolutions by the Martin Agency to improve the quality of their work.