1. 6 steps to sky-high, high-end sales.
- Author
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Pierce, Laurie L.
- Subjects
- *
OPTICIANRY , *FASHION , *EYEGLASSES , *FADS , *EYEGLASS frames , *FACE - Abstract
This article offers tips for boosting a dispensary's fashion credibility and increasing the sales of high-end eyewear. It points out the need to be aware of current fashion looks and trends outside the optical world to visualize transferring these trends to the dispensary. It recommends matching fashion looks with frame styles. It stresses the importance of understanding the concept and components of the Fashion Pyramid, as well as how these groups disseminate fashion trends. Other important fashion-related considerations are face shape and color tone.
- Published
- 2010