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Analyzes the status of the advertising market in Toronto, Ontario. Reputation of Toronto as the most multicultural city in North America; Retailing trend; Top advertising agencies in Toronto; Impact of the British heritage on retailers; Status of the mass media sector.

Focuses on the development of slip rings with digital features in the U.S. Designs of the slip rings; Significance of the design; Usability of the slip rings.

Presents design and construction of cooling high-density power converters. Flow of heat from power converter to the outside world via thermal resistors; Increase in thermal resistance in metal-to-metal interface due to air-filled voids; Limiting effect of the cross section of air moving through the heatsink.

Reports that `Adbusters,' a publication that attacks advertising and commercial media, is threatened with a lawsuit by V&S Spirit, the Canadian marketer of Absolut vodka, for running a parody of Absolut's long-running print ads. Details of the ad's; Comments from `Adbusters'; One ad featured a bottle of Absolut.

The article presents the views of Nelson Thall, president and chief executive officer of the consulting and research institute, Marshall McLuhan Center for Global Communications concerning predictions that George Bush will be reelected in the United States. Such a prediction was influenced by the views of Canadian communications theorist, Marshall McLuhan.

The article reports that Drummond Brewery introduced its generic beer in Saskatchewan in May 1992. The company is attempting to gain a share of the beer market dominated by Canada's two national breweries, Molson Breweries of Canada and Labatt Breweries of Canada Ltd.. Drummond has a pricing strategy to undercut competitors in the country.

The article reports on advertising agency N W Ayer's plan to concentrate on business in the United States and Europe, and on seeking a merger partner, after agreeing to sell its 45% interest in the Spectrum Group of Canada to BBDO Worldwide. Spectrum's McKim Advertising will merge with Baker Lovick/BBDO to become the largest advertising agency in Canada. Ayer chairman and chief executive officer Jerry Siano remarked that the company felt it would be better not to invest its monies in Canada.

This article reports on the decision of Cineplex Odeon to show second-run movies in Canada in 1991. The program, called Encore Cinema, is a way created by Cineplex to benefit from the popularity of videocassette players. The company started the program in August in Edmonton, Alberta, and October in Calgary. In November, four complexes in Toronto, Ontario, were added. Radio spots and a promotion with The Toronto Sun, both handled in-house, supported the Toronto opening. The theaters show such fare as Silence of the Lambs and Thelma & Louise for $1.60 in Toronto and 80 cents elsewhere. Cineplex plans to open another Encore in Edmonton by yearend.

The article reports on promotion agencies hired by Procter & Gamble Co. to handle its marketing efforts in Canada. These agencies are the following: Cundari Group Ltd.; Christopher Lang & Associates; Quadrant Marketing Communications; the Promotion House; EMCI; Basstoy International Corp. and Echo Advertising + Marketing Inc.

Reports on the recovery of the direct marketing industry in Canada following the strike of Canadian Union of Postal Workers from August 24 to September 5, 1991. Comments from industry executives on the strike; Rumors about postal workers throwing bags of mail into Lake Ontario; Number of clients that have canceled advertising campaigns.

Reports on the possibility for WECK Radio to be qualified in the 'Guinness Book of World Records' for having a very small advertisement. Features of the advertisement; Statement issued by Bill Saurer, general sales manager for WECK and WJYE-FM; Deal between WECK and Upstate Milk Cooperatives.

Reports on the plan of Imperial Tobacco, a tobacco company in Canada, to resume advertising after a court ruling struck down an advertising prohibition. Comments from Imperial Tobacco director of public affairs Michel Descoteaux; Details on the ruling; Decline of tobacco consumption in the country; Information on the ban on tobacco advertising.