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In this article the author shares his views on the impact of social media and various other computer technology on media companies and journalism. Technology gadgetries such as iPad, smartphones, and e-readers required media companies to think differently about their content and more important, their content delivery.

The article discusses the difference of comments on news media websites from letters to the editor. It states that comments are thoughtful responses to stories which can be an advantage or disadvantage and advance the discussion by the news coverage. It also offers tips on commenting on news sites including the censorship, the idea that the public and the audience have the first amendment right to say whatever on the private site and not turning off comments.

The article argues on the importance of multimedia or digital skills in journalism. It stresses that journalism is not only about writing skills as technology is evolving such as blogging, search engine optimization and social media. It also mentions the benefits of having other skills aside from writing to become more employable as competition looms.

The article focuses on media technology for journalists. It discusses the evolution of technology from blogging, social media and search engine optimization which the author says journalists have learned to keep up with and adopt in their work. It suggests websites covering digital media such as Mashable (mashable.com) and ReadWriteWeb (readwrite.com).

The article offers tips for journalists aspiring to the standard set by the article "Snow Fall," published online by the newspaper "The New York Times" on December 20, 2013. The story was written by John Branch and reported on the devastating avalanche at the Tunnel Creek section of Stevens Pass in the Cascade Mountains of Washington in February 2012. Journalists are advised to insert a video and not to rely just on text to tell a story.

The article discusses the highlights of the Digital Media Workshop held at the University of Colorado where Steve Buttry shared his views on the importance of embracing the changing tools and technologies of news as well as giving hands-on tips journalists can use to tell stories for the new age. Attendees posted a flurry of tweets which include helpful links to all examples of multimedia and cutting-edge work he used during his talk.

The article focuses on the rapidly evolving realities in the media environment, with news organizations increasingly adapting digital initiatives in their newsrooms. It underscores the need for high school and college journalism departments to start applying new media strategies to prepare the future journalists for the real world soon after their gradation. Discussed are some tips on how school papers can be on the digital first trend.

The author discusses the importance of blogging to boost the career of journalists in-between jobs. He agrees that blogs can help in boosting the career of journalists who write with passion on a topic of interest to build a brand of reputation and increase readership in the social media. Also discussed are several blogs such as TVNewser started by Brian Stelter that was bought by MediaBistro and the easy-to-use templates provided by Google's Blogger.com and WordPress.com.