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Reports on foreign publications' involvement in a legal battle in India over the similarity of their names to those of local newspapers. Name similarity as a violation of India's Press & Registration of Books Act of 1867; Foreign publications' difficulties due to protectionist entry barriers set up by local newspapers; Indian newspapers' fear of loss of advertising revenue.

The article features Bombay, India-based television company, Zee TV. Zee TV faces intensified competition from at least 40 new satellite and cable channels in 1996. According to Meenakshi Madhvani, vice president-marketing and sales, Zee TV created a language, called Hinglish, a combination of Hindustani and English. India's state media company, Doordarshan will start Doordarshan International which will target Zee TV's Asian and Middle Eastern viewers.

Discusses efforts of Indian newspapers to increase their circulation by price-cutting. Success of price-slashing strategy of The Times of India and The Economic Times, newspapers of the Bennett, Coleman & Co.; Statistics on sales of various Indian newspapers.

The article reports that the international automobile industry are creating new assignments for advertising agencies as they expand their product range. International automakers are investing in Asia-Pacific and Latin America. According to Alex Trotman, chairman of Ford Motor Co., Asia-Pacific automotive markets are expected to manufacture from 12 to 19 million new vehicles a year. By 2000, it is expected that car production in India and China will increase.