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The article looks at the future of multimedia publisher Regan Arts amid a number of canceled deals and decreasing print sales. Topics discussed include the company's creation in 2013 as a division of art book publisher Phaidon, the departure of editors at Regan Arts including Stacy Creamer, Alexis Gargagliano, and Ron Hogan, and the various book titles acquired and canceled such as "A Bigger Field Awaits Us" by Andrew Beaujon, "Silicon States" by Whitney Hsu, and "Clean Meat" by Paul Shapiro.

The author reflects on how he left previous newspaper job to move to Clarksdale, Mississippi to join the editorial staff of rapidly expanding agricultural publishing operation Farm Press. He mentions that he spent countless hours in airplanes watching the geometrically distinct patterns of farms, irrigation circles. He also reveals fascinating world of U.S. agriculture and the people.