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Your search keyword '"RATE of return"' showing total 2 results
2 results on '"RATE of return"'

1. Beyond the bricks and mortar.

Author

Chandler, Ainslie

Subjects
*INVESTMENT analysis, *REAL estate investment trusts, *RESIDENTIAL real estate, *RATE of return, *FIXED interest rates, *ECONOMICS, *MARKETING
Abstract

The article provides information on investment alternatives in Australia aside from residential property. It discusses cash investments, wherein investors can have an easy access of cash but do not provide capital growth. It examines that Australian real estate investment trusts (A-REITs) property focuses its shares on stock exchange and exhibits development and fund management exposure. It also considers fixed interests that have reasonable investment returns.

Published
2009

2. Everyone's waxing philanthropic these days, but it pays off--if you do it right.

Author

Bloom, Paul

Subjects
*SOCIAL responsibility of business, *CHARITIES, *RATE of return, *MARKETING ethics, *CONSUMER attitudes, *ECONOMICS, *MARKETING
Abstract

The author offers opinions on so-called "cause marketing," philanthropic efforts by corporations designed to earn them favorable opinions from consumers. Such marketing campaigns are very popular, and can justify their expense in purely financial terms. The author notes they can also be dangerous if a company is perceived as insincere by consumers.

Published
2008

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