1. MANAGE THE MESSAGE.
- Author
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Eppler, Martin J.
- Subjects
- *
COMMUNICATION in management , *BUSINESS communication , *INDUSTRIAL management , *PROFESSIONALISM , *BUSINESS development - Abstract
The article presents the author's insights on business communication. The author states that poor corporate communication usually results to organizational dysfunction and incompetence. He says that challenges in communication must be recognized to improve business organizations. Furthermore, the author stresses the role of online management in promoting clarity and professionalism in corporate communication.
- Published
- 2012