Reveals that decline of the price of paper in the United States. Decline of paper consumption by publishing companies; Move of paper companies to reduce their production; Impact of the decline in advertising expenditures to the paper and publishing industries.
This article reports on the use of different approaches by school supplies manufacturer Mead Corp. when advertising virtually the same line of school binders and papers to boys and girls, in the U.S. in 1993.
Published
1993
Discovery Service for Jio Institute Digital Library
For full access to our library's resources, please sign in.