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The article reports on the U.S. government's multicultural advertising campaign against child obesity in 2002. Key issues discussed include the ethnic groups targeted by the Centers for Disease Control and Prevention in its initiative to encourage the youth to be physically active and several advertising campaigns by drug manufacturers.

Compares physical fitness of the youth of the 1990s with their counterparts of the 1960s. Percentages on agility and fitness tests; Discouragement on those unable to compete.