1. The transformative CEO.
- Subjects
- *
CHIEF executive officers , *MARVEL Universe , *TRANSFORMATIONAL leadership , *BUSINESS communication , *ORGANIZATIONAL communication - Abstract
An interview with Peter Cuneo, the chief executive officer (CEO) of the iconic brand Marvel Comics. When asked on what is required to modern business leaders, Cuneo mentioned that all modern CEOs must be transformational. He states that transformative CEOs are constantly making change in a company, whether small or large change. He argues on the importance of internal communication and external communication in business management.
- Published
- 2014