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Your search keyword '"RATE of return"' showing total 2 results
2 results on '"RATE of return"'

1. Virgin Atlantic, Red Bull Claim Promoted Tweets ROI.

Author

O'Leary, Noreen

Subjects
*ADVERTISING effectiveness, *INTERNET advertising, *RATE of return, *ONLINE social networks, *ECONOMICS
Abstract

The article focuses on the advertising effectiveness of online social network Twitter.com's advertising program called Promoted Tweets. Airliner Virgin American, television network Bravo TV and energy drink manufacturer Red Bull are satisfied with the program and provide evidence of their return on investment (ROI). Information about how Promoted Tweets works is also provided.

Published
2010

2. My Life as a Collection Agent.

Author

Shanahan, Laura

Subjects
*COLLECTORS & collecting, *COLLECTIBLES, *CONSUMER attitudes, *CONSUMER behavior, *RATE of return, *CONSUMERS, *ECONOMICS, EDITORIALS
Abstract

The author discusses her own experiences of being a collector of miscellaneous items. According to the author American retail sales for miscellaneous items is reportedly to be in excess of $10 billion annually in 2007. The author analyzes why American consumers love to buy miscellaneous items that serve no purpose or function. It is suggested by the author that one of the reasons is that collectors get a high right of return on collectible items.

Published
2007

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